More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications

Autores
Rivas Rojas, Edgard Alejandro; Espinoza Ortega, Angélica; Thomé Ortiz, Humberto; Cuffia, Facundo
Año de publicación
2022
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Word association (WA) is a projective and powerful technique that consists of the spontaneous generation of words from specific stimuli. This technique is used in sociology and psychology studies; however, in the Consumer and Food Science area has gained importance since it allows to explore beliefs, expectations, or attitudes in the context of food consumption behavior. The aim of this work is to present a current status on the use of this technique in the studies of food consumption behavior. A narrative review of the literature was carried out with articles published in four databases: ScienceDirect, Wiley Online Library, Emerald Insight, and Taylor & Francis. Seventy-four articles that show the use of the WA technique in different cultures were selected. WA technique has been applied in different countries, however, it has been primarily used in Latin America. WA has been applied mainly to decipher consumers' perceptions towards different aspects of food, although some works show that WA serves to understand beliefs, expectations, impressions, attitudes, and even to conceptualize different categories of food from the language of consumers. Some theoretical and methodological implications are discussed regarding the use and application of this projective technique.
Fil: Rivas Rojas, Edgard Alejandro. Universidad Autónoma del Estado de México; México
Fil: Espinoza Ortega, Angélica. Universidad Autónoma del Estado de México; México
Fil: Thomé Ortiz, Humberto. Universidad Autónoma del Estado de México; México
Fil: Cuffia, Facundo. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Santa Fe. Instituto de Lactología Industrial. Universidad Nacional del Litoral. Facultad de Ingeniería Química. Instituto de Lactología Industrial; Argentina
Materia
FOOD CONSUMER BEHAVIOR
NARRATIVE REVIEW
PROJECTIVE TECHNIQUES
WORD ASSOCIATION
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/161318

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spelling More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implicationsRivas Rojas, Edgard AlejandroEspinoza Ortega, AngélicaThomé Ortiz, HumbertoCuffia, FacundoFOOD CONSUMER BEHAVIORNARRATIVE REVIEWPROJECTIVE TECHNIQUESWORD ASSOCIATIONhttps://purl.org/becyt/ford/2.11https://purl.org/becyt/ford/2Word association (WA) is a projective and powerful technique that consists of the spontaneous generation of words from specific stimuli. This technique is used in sociology and psychology studies; however, in the Consumer and Food Science area has gained importance since it allows to explore beliefs, expectations, or attitudes in the context of food consumption behavior. The aim of this work is to present a current status on the use of this technique in the studies of food consumption behavior. A narrative review of the literature was carried out with articles published in four databases: ScienceDirect, Wiley Online Library, Emerald Insight, and Taylor & Francis. Seventy-four articles that show the use of the WA technique in different cultures were selected. WA technique has been applied in different countries, however, it has been primarily used in Latin America. WA has been applied mainly to decipher consumers' perceptions towards different aspects of food, although some works show that WA serves to understand beliefs, expectations, impressions, attitudes, and even to conceptualize different categories of food from the language of consumers. Some theoretical and methodological implications are discussed regarding the use and application of this projective technique.Fil: Rivas Rojas, Edgard Alejandro. Universidad Autónoma del Estado de México; MéxicoFil: Espinoza Ortega, Angélica. Universidad Autónoma del Estado de México; MéxicoFil: Thomé Ortiz, Humberto. Universidad Autónoma del Estado de México; MéxicoFil: Cuffia, Facundo. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Santa Fe. Instituto de Lactología Industrial. Universidad Nacional del Litoral. Facultad de Ingeniería Química. Instituto de Lactología Industrial; ArgentinaElsevier Science2022-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/161318Rivas Rojas, Edgard Alejandro; Espinoza Ortega, Angélica; Thomé Ortiz, Humberto; Cuffia, Facundo; More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications; Elsevier Science; Food Research International; 156; 6-2022; 1-230963-9969CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://linkinghub.elsevier.com/retrieve/pii/S0963996922001818info:eu-repo/semantics/altIdentifier/doi/10.1016/j.foodres.2022.111124info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T10:15:24Zoai:ri.conicet.gov.ar:11336/161318instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 10:15:24.529CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
title More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
spellingShingle More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
Rivas Rojas, Edgard Alejandro
FOOD CONSUMER BEHAVIOR
NARRATIVE REVIEW
PROJECTIVE TECHNIQUES
WORD ASSOCIATION
title_short More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
title_full More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
title_fullStr More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
title_full_unstemmed More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
title_sort More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications
dc.creator.none.fl_str_mv Rivas Rojas, Edgard Alejandro
Espinoza Ortega, Angélica
Thomé Ortiz, Humberto
Cuffia, Facundo
author Rivas Rojas, Edgard Alejandro
author_facet Rivas Rojas, Edgard Alejandro
Espinoza Ortega, Angélica
Thomé Ortiz, Humberto
Cuffia, Facundo
author_role author
author2 Espinoza Ortega, Angélica
Thomé Ortiz, Humberto
Cuffia, Facundo
author2_role author
author
author
dc.subject.none.fl_str_mv FOOD CONSUMER BEHAVIOR
NARRATIVE REVIEW
PROJECTIVE TECHNIQUES
WORD ASSOCIATION
topic FOOD CONSUMER BEHAVIOR
NARRATIVE REVIEW
PROJECTIVE TECHNIQUES
WORD ASSOCIATION
purl_subject.fl_str_mv https://purl.org/becyt/ford/2.11
https://purl.org/becyt/ford/2
dc.description.none.fl_txt_mv Word association (WA) is a projective and powerful technique that consists of the spontaneous generation of words from specific stimuli. This technique is used in sociology and psychology studies; however, in the Consumer and Food Science area has gained importance since it allows to explore beliefs, expectations, or attitudes in the context of food consumption behavior. The aim of this work is to present a current status on the use of this technique in the studies of food consumption behavior. A narrative review of the literature was carried out with articles published in four databases: ScienceDirect, Wiley Online Library, Emerald Insight, and Taylor & Francis. Seventy-four articles that show the use of the WA technique in different cultures were selected. WA technique has been applied in different countries, however, it has been primarily used in Latin America. WA has been applied mainly to decipher consumers' perceptions towards different aspects of food, although some works show that WA serves to understand beliefs, expectations, impressions, attitudes, and even to conceptualize different categories of food from the language of consumers. Some theoretical and methodological implications are discussed regarding the use and application of this projective technique.
Fil: Rivas Rojas, Edgard Alejandro. Universidad Autónoma del Estado de México; México
Fil: Espinoza Ortega, Angélica. Universidad Autónoma del Estado de México; México
Fil: Thomé Ortiz, Humberto. Universidad Autónoma del Estado de México; México
Fil: Cuffia, Facundo. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Santa Fe. Instituto de Lactología Industrial. Universidad Nacional del Litoral. Facultad de Ingeniería Química. Instituto de Lactología Industrial; Argentina
description Word association (WA) is a projective and powerful technique that consists of the spontaneous generation of words from specific stimuli. This technique is used in sociology and psychology studies; however, in the Consumer and Food Science area has gained importance since it allows to explore beliefs, expectations, or attitudes in the context of food consumption behavior. The aim of this work is to present a current status on the use of this technique in the studies of food consumption behavior. A narrative review of the literature was carried out with articles published in four databases: ScienceDirect, Wiley Online Library, Emerald Insight, and Taylor & Francis. Seventy-four articles that show the use of the WA technique in different cultures were selected. WA technique has been applied in different countries, however, it has been primarily used in Latin America. WA has been applied mainly to decipher consumers' perceptions towards different aspects of food, although some works show that WA serves to understand beliefs, expectations, impressions, attitudes, and even to conceptualize different categories of food from the language of consumers. Some theoretical and methodological implications are discussed regarding the use and application of this projective technique.
publishDate 2022
dc.date.none.fl_str_mv 2022-06
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/161318
Rivas Rojas, Edgard Alejandro; Espinoza Ortega, Angélica; Thomé Ortiz, Humberto; Cuffia, Facundo; More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications; Elsevier Science; Food Research International; 156; 6-2022; 1-23
0963-9969
CONICET Digital
CONICET
url http://hdl.handle.net/11336/161318
identifier_str_mv Rivas Rojas, Edgard Alejandro; Espinoza Ortega, Angélica; Thomé Ortiz, Humberto; Cuffia, Facundo; More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications; Elsevier Science; Food Research International; 156; 6-2022; 1-23
0963-9969
CONICET Digital
CONICET
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language eng
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.foodres.2022.111124
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https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
eu_rights_str_mv openAccess
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application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elsevier Science
publisher.none.fl_str_mv Elsevier Science
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instname:Consejo Nacional de Investigaciones Científicas y Técnicas
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