Adopting knowledge discovery in databases for customer relationship management in egyptian public banks

Autores
Kok, Joost; Khedr, Ayman
Año de publicación
2006
Idioma
inglés
Tipo de recurso
documento de conferencia
Estado
versión publicada
Descripción
We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector.
Applications in Artificial Intelligence - Knowledge Discovery
Red de Universidades con Carreras en Informática (RedUNCI)
Materia
Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-sa/2.5/ar/
Repositorio
SEDICI (UNLP)
Institución
Universidad Nacional de La Plata
OAI Identificador
oai:sedici.unlp.edu.ar:10915/24213
Acceder
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oai_identifier_str oai:sedici.unlp.edu.ar:10915/24213
network_acronym_str SEDICI
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network_name_str SEDICI (UNLP)
spelling Adopting knowledge discovery in databases for customer relationship management in egyptian public banksKok, JoostKhedr, AymanCiencias InformáticasFrameworksConocimientobancoKnowledge Discovery in Databases (KDD)Customer Relationship Management (CRM)banking sectorWe propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector.Applications in Artificial Intelligence - Knowledge DiscoveryRed de Universidades con Carreras en Informática (RedUNCI)2006-08info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/publishedVersionObjeto de conferenciahttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdfhttp://sedici.unlp.edu.ar/handle/10915/24213enginfo:eu-repo/semantics/altIdentifier/isbn/0-387-34655-4info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/2.5/ar/Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Argentina (CC BY-NC-SA 2.5)reponame:SEDICI (UNLP)instname:Universidad Nacional de La Platainstacron:UNLP2025-09-03T10:28:30Zoai:sedici.unlp.edu.ar:10915/24213Institucionalhttp://sedici.unlp.edu.ar/Universidad públicaNo correspondehttp://sedici.unlp.edu.ar/oai/snrdalira@sedici.unlp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:13292025-09-03 10:28:31.093SEDICI (UNLP) - Universidad Nacional de La Platafalse
dc.title.none.fl_str_mv Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
spellingShingle Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
Kok, Joost
Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
title_short Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_full Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_fullStr Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_full_unstemmed Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_sort Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
dc.creator.none.fl_str_mv Kok, Joost
Khedr, Ayman
author Kok, Joost
author_facet Kok, Joost
Khedr, Ayman
author_role author
author2 Khedr, Ayman
author2_role author
dc.subject.none.fl_str_mv Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
topic Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
dc.description.none.fl_txt_mv We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector.
Applications in Artificial Intelligence - Knowledge Discovery
Red de Universidades con Carreras en Informática (RedUNCI)
description We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector.
publishDate 2006
dc.date.none.fl_str_mv 2006-08
dc.type.none.fl_str_mv info:eu-repo/semantics/conferenceObject
info:eu-repo/semantics/publishedVersion
Objeto de conferencia
http://purl.org/coar/resource_type/c_5794
info:ar-repo/semantics/documentoDeConferencia
format conferenceObject
status_str publishedVersion
dc.identifier.none.fl_str_mv http://sedici.unlp.edu.ar/handle/10915/24213
url http://sedici.unlp.edu.ar/handle/10915/24213
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/isbn/0-387-34655-4
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-sa/2.5/ar/
Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Argentina (CC BY-NC-SA 2.5)
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/2.5/ar/
Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Argentina (CC BY-NC-SA 2.5)
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:SEDICI (UNLP)
instname:Universidad Nacional de La Plata
instacron:UNLP
reponame_str SEDICI (UNLP)
collection SEDICI (UNLP)
instname_str Universidad Nacional de La Plata
instacron_str UNLP
institution UNLP
repository.name.fl_str_mv SEDICI (UNLP) - Universidad Nacional de La Plata
repository.mail.fl_str_mv alira@sedici.unlp.edu.ar
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