CRM as a tool for customer service in the organization
- Autores
- Montoya Agudelo, César Alveiro; Boyero Saavedra, Martín Ramiro
- Año de publicación
- 2012
- Idioma
- inglés
- Tipo de recurso
- artículo
- Estado
- versión publicada
- Descripción
- Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia.
Fil: Boyero Saavedra, Martín Ramiro. Universidad Nacional de Colombia; Colombia.
The service is the fundamental experience that takes place in the contact between the organization and the customer. From the adequately perform of this relationship depends re- tention or loss of a customer. Therefore, it is imperative that organizations visualize the service as the essential element in which lies the very meaning of their existence and relevance. The service in the organization essentially seeks to satisfy those needs that the client has, which is why we can say then that the lack of demand for services does not allow organizations to develop projects that revolve around it. Taking in count the service as an essential factor in the organization, various tools have been developed in order to have a continuous improvement in meeting the needs of cus tomers, one of which is the CRM (Customer Relationship Management) that in this article is presented as an important tool to make an impact on the services provided by the organization. - Materia
-
CRM
Customer service
Quality of service - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- Atribución-NoComercial-CompartirIgual 4.0 Internacional
- Repositorio
- Institución
- Universidad Nacional de Misiones
- OAI Identificador
- oai:rid.unam.edu.ar:20.500.12219/4680
Ver los metadatos del registro completo
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CRM as a tool for customer service in the organizationMontoya Agudelo, César AlveiroBoyero Saavedra, Martín RamiroCRMCustomer serviceQuality of serviceFil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia.Fil: Boyero Saavedra, Martín Ramiro. Universidad Nacional de Colombia; Colombia.The service is the fundamental experience that takes place in the contact between the organization and the customer. From the adequately perform of this relationship depends re- tention or loss of a customer. Therefore, it is imperative that organizations visualize the service as the essential element in which lies the very meaning of their existence and relevance. The service in the organization essentially seeks to satisfy those needs that the client has, which is why we can say then that the lack of demand for services does not allow organizations to develop projects that revolve around it. Taking in count the service as an essential factor in the organization, various tools have been developed in order to have a continuous improvement in meeting the needs of cus tomers, one of which is the CRM (Customer Relationship Management) that in this article is presented as an important tool to make an impact on the services provided by the organization.Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración2012-12-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdf450 KBhttps://hdl.handle.net/20.500.12219/4680enginfo:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/557/434info:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-sa/4.0/reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)instname:Universidad Nacional de Misiones2025-09-04T11:43:34Zoai:rid.unam.edu.ar:20.500.12219/4680instacron:UNAMInstitucionalhttps://rid.unam.edu.ar/Universidad públicahttps://www.unam.edu.ar/https://rid.unam.edu.ar/oai/rsnrdArgentinaopendoar:2025-09-04 11:43:34.749Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misionesfalse |
dc.title.none.fl_str_mv |
CRM as a tool for customer service in the organization |
title |
CRM as a tool for customer service in the organization |
spellingShingle |
CRM as a tool for customer service in the organization Montoya Agudelo, César Alveiro CRM Customer service Quality of service |
title_short |
CRM as a tool for customer service in the organization |
title_full |
CRM as a tool for customer service in the organization |
title_fullStr |
CRM as a tool for customer service in the organization |
title_full_unstemmed |
CRM as a tool for customer service in the organization |
title_sort |
CRM as a tool for customer service in the organization |
dc.creator.none.fl_str_mv |
Montoya Agudelo, César Alveiro Boyero Saavedra, Martín Ramiro |
author |
Montoya Agudelo, César Alveiro |
author_facet |
Montoya Agudelo, César Alveiro Boyero Saavedra, Martín Ramiro |
author_role |
author |
author2 |
Boyero Saavedra, Martín Ramiro |
author2_role |
author |
dc.subject.none.fl_str_mv |
CRM Customer service Quality of service |
topic |
CRM Customer service Quality of service |
dc.description.none.fl_txt_mv |
Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia. Fil: Boyero Saavedra, Martín Ramiro. Universidad Nacional de Colombia; Colombia. The service is the fundamental experience that takes place in the contact between the organization and the customer. From the adequately perform of this relationship depends re- tention or loss of a customer. Therefore, it is imperative that organizations visualize the service as the essential element in which lies the very meaning of their existence and relevance. The service in the organization essentially seeks to satisfy those needs that the client has, which is why we can say then that the lack of demand for services does not allow organizations to develop projects that revolve around it. Taking in count the service as an essential factor in the organization, various tools have been developed in order to have a continuous improvement in meeting the needs of cus tomers, one of which is the CRM (Customer Relationship Management) that in this article is presented as an important tool to make an impact on the services provided by the organization. |
description |
Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-12-20 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:ar-repo/semantics/articulo |
format |
article |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
https://hdl.handle.net/20.500.12219/4680 |
url |
https://hdl.handle.net/20.500.12219/4680 |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/557/434 |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess Atribución-NoComercial-CompartirIgual 4.0 Internacional http://creativecommons.org/licenses/by-nc-sa/4.0/ |
eu_rights_str_mv |
openAccess |
rights_invalid_str_mv |
Atribución-NoComercial-CompartirIgual 4.0 Internacional http://creativecommons.org/licenses/by-nc-sa/4.0/ |
dc.format.none.fl_str_mv |
application/pdf application/pdf 450 KB |
dc.publisher.none.fl_str_mv |
Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración |
publisher.none.fl_str_mv |
Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración |
dc.source.none.fl_str_mv |
reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) instname:Universidad Nacional de Misiones |
reponame_str |
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) |
collection |
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) |
instname_str |
Universidad Nacional de Misiones |
repository.name.fl_str_mv |
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misiones |
repository.mail.fl_str_mv |
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12.623145 |