Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations

Autores
Del Giorgio Solfa, Federico; Rodrigues de Amorim, Fernando; Simonato, Fernando Rogelio
Año de publicación
2025
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
This research explores the effects of Big Data systems on the development of intelligent organizations, particularly the mediating role played by electronic customer relationship management (e-CRM). Mixed-method research design was employed in which the research combined information from the literature with primary data collected using a self-administered questionnaire sent out to a total of 250 respondents. Data analysis was performed by SPSS v.20 and the strength of the associations between the study variables was determined using the Pearson correlation coefficient. The findings showed that Big Data has a significant effect on the development of intelligent organizations while such relation is also reinforced by the mediation role of e-CRM. These results point to the strategic need to use Big Data and e-CRM systems to increase the organizational intelligence, customer value creation, and competitive advantage in the data-driven business environment of today.
Universidad Nacional de La Plata
Comisión de Investigaciones Científicas de la provincia de Buenos Aires
Materia
Ciencias Económicas
Big Data
Intelligent Organization
e-Customer Relation Manager (e-CRM)
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-sa/4.0/
Repositorio
SEDICI (UNLP)
Institución
Universidad Nacional de La Plata
OAI Identificador
oai:sedici.unlp.edu.ar:10915/187501
Acceder
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network_name_str SEDICI (UNLP)
spelling Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent OrganizationsDel Giorgio Solfa, FedericoRodrigues de Amorim, FernandoSimonato, Fernando RogelioCiencias EconómicasBig DataIntelligent Organizatione-Customer Relation Manager (e-CRM)This research explores the effects of Big Data systems on the development of intelligent organizations, particularly the mediating role played by electronic customer relationship management (e-CRM). Mixed-method research design was employed in which the research combined information from the literature with primary data collected using a self-administered questionnaire sent out to a total of 250 respondents. Data analysis was performed by SPSS v.20 and the strength of the associations between the study variables was determined using the Pearson correlation coefficient. The findings showed that Big Data has a significant effect on the development of intelligent organizations while such relation is also reinforced by the mediation role of e-CRM. These results point to the strategic need to use Big Data and e-CRM systems to increase the organizational intelligence, customer value creation, and competitive advantage in the data-driven business environment of today.Universidad Nacional de La PlataComisión de Investigaciones Científicas de la provincia de Buenos Aires2025-06-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArticulohttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdf11-20http://sedici.unlp.edu.ar/handle/10915/187501enginfo:eu-repo/semantics/altIdentifier/issn/2790-2412info:eu-repo/semantics/altIdentifier/doi/10.54489/ijcim.v5i1.526info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)reponame:SEDICI (UNLP)instname:Universidad Nacional de La Platainstacron:UNLP2025-11-26T10:29:23Zoai:sedici.unlp.edu.ar:10915/187501Institucionalhttp://sedici.unlp.edu.ar/Universidad públicaNo correspondehttp://sedici.unlp.edu.ar/oai/snrdalira@sedici.unlp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:13292025-11-26 10:29:23.788SEDICI (UNLP) - Universidad Nacional de La Platafalse
dc.title.none.fl_str_mv Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
title Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
spellingShingle Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
Del Giorgio Solfa, Federico
Ciencias Económicas
Big Data
Intelligent Organization
e-Customer Relation Manager (e-CRM)
title_short Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
title_full Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
title_fullStr Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
title_full_unstemmed Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
title_sort Data-Driven Synergy: Investigating e-CRM's Mediation in Building Intelligent Organizations
dc.creator.none.fl_str_mv Del Giorgio Solfa, Federico
Rodrigues de Amorim, Fernando
Simonato, Fernando Rogelio
author Del Giorgio Solfa, Federico
author_facet Del Giorgio Solfa, Federico
Rodrigues de Amorim, Fernando
Simonato, Fernando Rogelio
author_role author
author2 Rodrigues de Amorim, Fernando
Simonato, Fernando Rogelio
author2_role author
author
dc.subject.none.fl_str_mv Ciencias Económicas
Big Data
Intelligent Organization
e-Customer Relation Manager (e-CRM)
topic Ciencias Económicas
Big Data
Intelligent Organization
e-Customer Relation Manager (e-CRM)
dc.description.none.fl_txt_mv This research explores the effects of Big Data systems on the development of intelligent organizations, particularly the mediating role played by electronic customer relationship management (e-CRM). Mixed-method research design was employed in which the research combined information from the literature with primary data collected using a self-administered questionnaire sent out to a total of 250 respondents. Data analysis was performed by SPSS v.20 and the strength of the associations between the study variables was determined using the Pearson correlation coefficient. The findings showed that Big Data has a significant effect on the development of intelligent organizations while such relation is also reinforced by the mediation role of e-CRM. These results point to the strategic need to use Big Data and e-CRM systems to increase the organizational intelligence, customer value creation, and competitive advantage in the data-driven business environment of today.
Universidad Nacional de La Plata
Comisión de Investigaciones Científicas de la provincia de Buenos Aires
description This research explores the effects of Big Data systems on the development of intelligent organizations, particularly the mediating role played by electronic customer relationship management (e-CRM). Mixed-method research design was employed in which the research combined information from the literature with primary data collected using a self-administered questionnaire sent out to a total of 250 respondents. Data analysis was performed by SPSS v.20 and the strength of the associations between the study variables was determined using the Pearson correlation coefficient. The findings showed that Big Data has a significant effect on the development of intelligent organizations while such relation is also reinforced by the mediation role of e-CRM. These results point to the strategic need to use Big Data and e-CRM systems to increase the organizational intelligence, customer value creation, and competitive advantage in the data-driven business environment of today.
publishDate 2025
dc.date.none.fl_str_mv 2025-06-25
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Articulo
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://sedici.unlp.edu.ar/handle/10915/187501
url http://sedici.unlp.edu.ar/handle/10915/187501
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/issn/2790-2412
info:eu-repo/semantics/altIdentifier/doi/10.54489/ijcim.v5i1.526
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
dc.format.none.fl_str_mv application/pdf
11-20
dc.source.none.fl_str_mv reponame:SEDICI (UNLP)
instname:Universidad Nacional de La Plata
instacron:UNLP
reponame_str SEDICI (UNLP)
collection SEDICI (UNLP)
instname_str Universidad Nacional de La Plata
instacron_str UNLP
institution UNLP
repository.name.fl_str_mv SEDICI (UNLP) - Universidad Nacional de La Plata
repository.mail.fl_str_mv alira@sedici.unlp.edu.ar
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