Outsourcing as a production model and customer loyalty of a financial company

• Autores: Barra Solano, Morelia Magaly; Mucha Hospinal, Luis Florencio; Quispe Espinoza, Edith Pilar; Barzola Inga, Sonia Luz; Munive Orrego, Vilma Hermelinda
• Año de publicación: 2023
• Idioma: inglés
• Tipo de recurso: artículo
• Materia: Outsourcing; Customer loyalty; Internal marketing; Quality of service
• Institución: Universidad Nacional de Misiones

Fil: Barra Solano, Morelia Magaly. Universidad Peruana Los Andes. Facultad de Ciencias Administrativas y Contables; Perú.
Fil: Mucha Hospinal, Luis Florencio. Universidad Peruana Los Andes. Facultad de Ciencias Administrativas y Contables; Perú.
Fil: Quispe Espinoza, Edith Pilar. Universidad Peruana Los Andes. Facultad de Ciencias Administrativas y Contables; Perú.
Fil: Barzola Inga, Sonia Luz. Universidad Peruana Los Andes. Facultad de Ciencias Administrativas y Contables; Perú.
Fil: Munive Orrego, Vilma Hermelinda. Universidad Peruana Los Andes. Facultad de Ciencias Administrativas y Contables; Perú.
Companies in the globalized world use outsourcing as a production model, opting for subcontracting from companies specialized in different areas of work. In this context, the objective of this study is to determine the relationship between outsourcing as a productive model and customer loyalty of a financial company, for which the type of applied research and descriptive-correlational design were used. The survey questionnaire was applied to collect data on the variables and dimensions. Results, it was found that the relationship between outsourcing and Customer loyalty in a financial company is considerable, with a correlation coefficient τ = 0.628 and p = 0.000, the analysis between the flexibility and information dimensions was moderate τ = 0.412 and p = 0.000, between cost savings and moderate internal marketing τ = 0.487 and p = 0.000, and between professionalism and considerable communication τ = 0.535 and p = 0.000, between quality of service and considerable customer experience τ = 0.696 and p=0.000. With these results it is concluded that outsourcing as a productive model of the company is moderately related to customer loyalty. Therefore, the financial institution must externalize the specific responsibility to specialized external companies.