Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model

Autores
Silva Carneiro, Carlos André; Tañski, Nilda Catalina
Año de publicación
2012
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.
Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.
The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study.
Materia
Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
Nivel de accesibilidad
acceso abierto
Condiciones de uso
Atribución-NoComercial-CompartirIgual 4.0 Internacional
Repositorio
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
Institución
Universidad Nacional de Misiones
OAI Identificador
oai:rid.unam.edu.ar:20.500.12219/4607

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spelling Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating modelSilva Carneiro, Carlos AndréTañski, Nilda CatalinaRelationship marketingNegotiationBrazilian supplementary healthCooperationFil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study.Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración2012-06-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdf1.009 MBhttps://hdl.handle.net/20.500.12219/4607enginfo:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/666/594info:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-sa/4.0/reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)instname:Universidad Nacional de Misiones2025-09-29T15:02:17Zoai:rid.unam.edu.ar:20.500.12219/4607instacron:UNAMInstitucionalhttps://rid.unam.edu.ar/Universidad públicahttps://www.unam.edu.ar/https://rid.unam.edu.ar/oai/rsnrdArgentinaopendoar:2025-09-29 15:02:17.869Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misionesfalse
dc.title.none.fl_str_mv Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
spellingShingle Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
Silva Carneiro, Carlos André
Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
title_short Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_full Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_fullStr Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_full_unstemmed Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
title_sort Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
dc.creator.none.fl_str_mv Silva Carneiro, Carlos André
Tañski, Nilda Catalina
author Silva Carneiro, Carlos André
author_facet Silva Carneiro, Carlos André
Tañski, Nilda Catalina
author_role author
author2 Tañski, Nilda Catalina
author2_role author
dc.subject.none.fl_str_mv Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
topic Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation
dc.description.none.fl_txt_mv Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.
Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.
The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study.
description Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.
publishDate 2012
dc.date.none.fl_str_mv 2012-06-19
dc.type.none.fl_str_mv info:eu-repo/semantics/article
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info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12219/4607
url https://hdl.handle.net/20.500.12219/4607
dc.language.none.fl_str_mv eng
language eng
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Atribución-NoComercial-CompartirIgual 4.0 Internacional
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dc.publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
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