Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
- Autores
- Silva Carneiro, Carlos André; Tañski, Nilda Catalina
- Año de publicación
- 2012
- Idioma
- inglés
- Tipo de recurso
- artículo
- Estado
- versión publicada
- Descripción
- Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.
Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.
The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study. - Materia
-
Relationship marketing
Negotiation
Brazilian supplementary health
Cooperation - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- Atribución-NoComercial-CompartirIgual 4.0 Internacional
- Repositorio
- Institución
- Universidad Nacional de Misiones
- OAI Identificador
- oai:rid.unam.edu.ar:20.500.12219/4607
Ver los metadatos del registro completo
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Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating modelSilva Carneiro, Carlos AndréTañski, Nilda CatalinaRelationship marketingNegotiationBrazilian supplementary healthCooperationFil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study.Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración2012-06-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdf1.009 MBhttps://hdl.handle.net/20.500.12219/4607enginfo:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/666/594info:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-sa/4.0/reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)instname:Universidad Nacional de Misiones2025-09-29T15:02:17Zoai:rid.unam.edu.ar:20.500.12219/4607instacron:UNAMInstitucionalhttps://rid.unam.edu.ar/Universidad públicahttps://www.unam.edu.ar/https://rid.unam.edu.ar/oai/rsnrdArgentinaopendoar:2025-09-29 15:02:17.869Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misionesfalse |
dc.title.none.fl_str_mv |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
title |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
spellingShingle |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model Silva Carneiro, Carlos André Relationship marketing Negotiation Brazilian supplementary health Cooperation |
title_short |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
title_full |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
title_fullStr |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
title_full_unstemmed |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
title_sort |
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
dc.creator.none.fl_str_mv |
Silva Carneiro, Carlos André Tañski, Nilda Catalina |
author |
Silva Carneiro, Carlos André |
author_facet |
Silva Carneiro, Carlos André Tañski, Nilda Catalina |
author_role |
author |
author2 |
Tañski, Nilda Catalina |
author2_role |
author |
dc.subject.none.fl_str_mv |
Relationship marketing Negotiation Brazilian supplementary health Cooperation |
topic |
Relationship marketing Negotiation Brazilian supplementary health Cooperation |
dc.description.none.fl_txt_mv |
Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil. Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina. The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study. |
description |
Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-06-19 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:ar-repo/semantics/articulo |
format |
article |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
https://hdl.handle.net/20.500.12219/4607 |
url |
https://hdl.handle.net/20.500.12219/4607 |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/666/594 |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess Atribución-NoComercial-CompartirIgual 4.0 Internacional http://creativecommons.org/licenses/by-nc-sa/4.0/ |
eu_rights_str_mv |
openAccess |
rights_invalid_str_mv |
Atribución-NoComercial-CompartirIgual 4.0 Internacional http://creativecommons.org/licenses/by-nc-sa/4.0/ |
dc.format.none.fl_str_mv |
application/pdf application/pdf 1.009 MB |
dc.publisher.none.fl_str_mv |
Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración |
publisher.none.fl_str_mv |
Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración |
dc.source.none.fl_str_mv |
reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) instname:Universidad Nacional de Misiones |
reponame_str |
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) |
collection |
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) |
instname_str |
Universidad Nacional de Misiones |
repository.name.fl_str_mv |
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misiones |
repository.mail.fl_str_mv |
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1844623284128186368 |
score |
12.559606 |