Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina

Autores
Kallas, Z.; Alba, M. F.; Casellas, Karina; Berges, Miriam; De Greef, G.; Gil, J. M.
Año de publicación
2017
Idioma
inglés
Tipo de recurso
documento de conferencia
Estado
versión aceptada
Descripción
This study analysed consumers' expected preference toward local honey with different colour and texture. We analysed the impact of the sensory experience on consumers' expectation and their willingness to pay for the honey products. We carried out two Non-Hypothetical Discrete Choice Experiments (DCE) by creating a real shopping scenario before and after the hedonic sensory test for a sample of 145 consumers from Mar del Plata, Argentina. Data used in this analysis were obtained from questionnaires completed in a controlled environment and estimated using the random parameters Logit model (MIXL). Results showed both high preference and acceptance for local honey with solid texture and light colour and also revealed a high rejection for dark honeys. Consumers also declared their willingness to pay a premium for their most preferred honey type if it is produced from local place. The sensory experience has had impact on expectation. Consumers were not willing to compromise their perceived quality and their eating experience with other descriptors of the honey product.
Fil: Kallas, Z. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.
Fil: Alba, M. F. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.
Fil: Casellas, Karina. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Economía y Sociología; Argentina.
Fil: Berges, Miriam. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: De Greef, G. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación de Agroindustria; Argentina.
Fil: Gil, J. M. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.
Fuente
IAAE Inter-Conference Symposium; 5 Congreso Regional de Economía Agraria, Talca [CHL], October 17-20, 2017.
Materia
Miel
Preferencias del Consumidor
Modelo de Elección Discreta
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
Repositorio
Nülan (UNMDP-FCEyS)
Institución
Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
OAI Identificador
oai:nulan.mdp.edu.ar:2849
Acceder
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oai_identifier_str oai:nulan.mdp.edu.ar:2849
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network_name_str Nülan (UNMDP-FCEyS)
spelling Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, ArgentinaKallas, Z.Alba, M. F.Casellas, KarinaBerges, MiriamDe Greef, G.Gil, J. M.MielPreferencias del ConsumidorModelo de Elección DiscretaThis study analysed consumers' expected preference toward local honey with different colour and texture. We analysed the impact of the sensory experience on consumers' expectation and their willingness to pay for the honey products. We carried out two Non-Hypothetical Discrete Choice Experiments (DCE) by creating a real shopping scenario before and after the hedonic sensory test for a sample of 145 consumers from Mar del Plata, Argentina. Data used in this analysis were obtained from questionnaires completed in a controlled environment and estimated using the random parameters Logit model (MIXL). Results showed both high preference and acceptance for local honey with solid texture and light colour and also revealed a high rejection for dark honeys. Consumers also declared their willingness to pay a premium for their most preferred honey type if it is produced from local place. The sensory experience has had impact on expectation. Consumers were not willing to compromise their perceived quality and their eating experience with other descriptors of the honey product.Fil: Kallas, Z. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.Fil: Alba, M. F. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.Fil: Casellas, Karina. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Economía y Sociología; Argentina.Fil: Berges, Miriam. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.Fil: De Greef, G. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación de Agroindustria; Argentina.Fil: Gil, J. M. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.2017info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/acceptedVersionhttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdfhttps://nulan.mdp.edu.ar/id/eprint/2849/https://nulan.mdp.edu.ar/id/eprint/2849/1/kallas-etal-2017.pdf IAAE Inter-Conference Symposium; 5 Congreso Regional de Economía Agraria, Talca [CHL], October 17-20, 2017. reponame:Nülan (UNMDP-FCEyS)instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y SocialesengArgentinainfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/2.5/ar/2025-09-04T09:44:30Zoai:nulan.mdp.edu.ar:2849instacron:UNMDP-FCEySInstitucionalhttp://nulan.mdp.edu.ar/Universidad públicaNo correspondehttp://nulan.mdp.edu.ar/cgi/oai2cendocu@mdp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:18452025-09-04 09:44:31.987Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Socialesfalse
dc.title.none.fl_str_mv Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
spellingShingle Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
Kallas, Z.
Miel
Preferencias del Consumidor
Modelo de Elección Discreta
title_short Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_full Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_fullStr Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_full_unstemmed Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
title_sort Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina
dc.creator.none.fl_str_mv Kallas, Z.
Alba, M. F.
Casellas, Karina
Berges, Miriam
De Greef, G.
Gil, J. M.
author Kallas, Z.
author_facet Kallas, Z.
Alba, M. F.
Casellas, Karina
Berges, Miriam
De Greef, G.
Gil, J. M.
author_role author
author2 Alba, M. F.
Casellas, Karina
Berges, Miriam
De Greef, G.
Gil, J. M.
author2_role author
author
author
author
author
dc.subject.none.fl_str_mv Miel
Preferencias del Consumidor
Modelo de Elección Discreta
topic Miel
Preferencias del Consumidor
Modelo de Elección Discreta
dc.description.none.fl_txt_mv This study analysed consumers' expected preference toward local honey with different colour and texture. We analysed the impact of the sensory experience on consumers' expectation and their willingness to pay for the honey products. We carried out two Non-Hypothetical Discrete Choice Experiments (DCE) by creating a real shopping scenario before and after the hedonic sensory test for a sample of 145 consumers from Mar del Plata, Argentina. Data used in this analysis were obtained from questionnaires completed in a controlled environment and estimated using the random parameters Logit model (MIXL). Results showed both high preference and acceptance for local honey with solid texture and light colour and also revealed a high rejection for dark honeys. Consumers also declared their willingness to pay a premium for their most preferred honey type if it is produced from local place. The sensory experience has had impact on expectation. Consumers were not willing to compromise their perceived quality and their eating experience with other descriptors of the honey product.
Fil: Kallas, Z. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.
Fil: Alba, M. F. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.
Fil: Casellas, Karina. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Economía y Sociología; Argentina.
Fil: Berges, Miriam. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: De Greef, G. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación de Agroindustria; Argentina.
Fil: Gil, J. M. Centro de Investigación en Economía y Desarrollo Agroalimentario; España.
description This study analysed consumers' expected preference toward local honey with different colour and texture. We analysed the impact of the sensory experience on consumers' expectation and their willingness to pay for the honey products. We carried out two Non-Hypothetical Discrete Choice Experiments (DCE) by creating a real shopping scenario before and after the hedonic sensory test for a sample of 145 consumers from Mar del Plata, Argentina. Data used in this analysis were obtained from questionnaires completed in a controlled environment and estimated using the random parameters Logit model (MIXL). Results showed both high preference and acceptance for local honey with solid texture and light colour and also revealed a high rejection for dark honeys. Consumers also declared their willingness to pay a premium for their most preferred honey type if it is produced from local place. The sensory experience has had impact on expectation. Consumers were not willing to compromise their perceived quality and their eating experience with other descriptors of the honey product.
publishDate 2017
dc.date.none.fl_str_mv 2017
dc.type.none.fl_str_mv info:eu-repo/semantics/conferenceObject
info:eu-repo/semantics/acceptedVersion
http://purl.org/coar/resource_type/c_5794
info:ar-repo/semantics/documentoDeConferencia
format conferenceObject
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://nulan.mdp.edu.ar/id/eprint/2849/
https://nulan.mdp.edu.ar/id/eprint/2849/1/kallas-etal-2017.pdf
url https://nulan.mdp.edu.ar/id/eprint/2849/
https://nulan.mdp.edu.ar/id/eprint/2849/1/kallas-etal-2017.pdf
dc.language.none.fl_str_mv eng
language eng
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Argentina
dc.source.none.fl_str_mv IAAE Inter-Conference Symposium; 5 Congreso Regional de Economía Agraria, Talca [CHL], October 17-20, 2017.
reponame:Nülan (UNMDP-FCEyS)
instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
reponame_str Nülan (UNMDP-FCEyS)
collection Nülan (UNMDP-FCEyS)
instname_str Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
repository.name.fl_str_mv Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
repository.mail.fl_str_mv cendocu@mdp.edu.ar
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score 12.623145

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