Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption

Autores
Soteras, Trinidad; Szerman, Natalia; Merayo, Manuela; Vaudagna, Sergio Ramon; Denoya, Gabriela Inés; Guerrero, Luis; Galmarini, Mara Virginia
Año de publicación
2025
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Meat alternatives’ popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is just beginning to develop. Few reports attempt to explain the behavior of the Argentinian population regarding these products. This study explored the knowledge, attitudes, and perceptions of meat analogues and hybrid products through a national online survey (N = 2339). Also, barriers and drivers to their consumption as well as the target segments were identified. Participants were classified as omnivores 73.8%, flexitarians 19.5%, vegetarians 6%, and vegans 0.7%. Despite the significant lack of awareness about PBMAs, there is a strong willingness to adopt them, with females, younger respondents, and those with lower incomes more open to these options. The main drivers for consumption were health concerns, animal welfare, and environmental awareness. Familiarity was a key factor influencing the adoption, as evidenced by the openness of well-informed omnivores. Lack of available options represented the main limitation for consumption and distrust regarding their origin and sensory appeal were the primary reasons for rejection. This study reveals a potential market for PBMAs in Argentina, highlighting that guaranteeing nutritional and sensory quality is crucial. Educating consumers is also essential for their widespread acceptance.
Instituto Investigación Tecnología de Alimentos (ITA)
Fil: Soteras, Trinidad. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Soteras, Trinidad. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina
Fil: Szerman, Natalia. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Szerman, Natalia. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina.
Fil: Szerman, Natalia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Merayo, Manuela. Universidad Nacional de Río Negro. Centro de Investigaciones y Transferencia de Río Negro; Argentina.
Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Investigaciones y Transferencia de Río Negro; Argentina.
Fil: Vaudagna, Sergio Ramon. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Vaudagna, Sergio Ramon. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina
Fil: Vaudagna, Sergio Ramon. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Denoya, Gabriela Inés. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Denoya, Gabriela Inés. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina
Fil: Denoya, Gabriela Inés. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Guerrero, Luis. Instituto de investigación de la Generalitat de Cataluña (IRTA). Finca Camps i Armet (Girona); España.
Fil: Galmarini, Mara Virginia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fuente
Appetite 206 : 1078171 (February 2025).
Materia
Meat
Climate Change
Attitudes
Diet
Carne
Cambio Climático
Actitud
Dieta
Argentina
Sustainable Diets
Focus Groups
Dietary Change
Dietas Sostenibles
Grupos Focales
Cambio Dietético
Nivel de accesibilidad
acceso restringido
Condiciones de uso
http://creativecommons.org/licenses/by-nc-sa/4.0/
Repositorio
INTA Digital (INTA)
Institución
Instituto Nacional de Tecnología Agropecuaria
OAI Identificador
oai:localhost:20.500.12123/21223
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network_name_str INTA Digital (INTA)
spelling Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumptionSoteras, TrinidadSzerman, NataliaMerayo, ManuelaVaudagna, Sergio RamonDenoya, Gabriela InésGuerrero, LuisGalmarini, Mara VirginiaMeatClimate ChangeAttitudesDietCarneCambio ClimáticoActitudDietaArgentinaSustainable DietsFocus GroupsDietary ChangeDietas SosteniblesGrupos FocalesCambio DietéticoMeat alternatives’ popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is just beginning to develop. Few reports attempt to explain the behavior of the Argentinian population regarding these products. This study explored the knowledge, attitudes, and perceptions of meat analogues and hybrid products through a national online survey (N = 2339). Also, barriers and drivers to their consumption as well as the target segments were identified. Participants were classified as omnivores 73.8%, flexitarians 19.5%, vegetarians 6%, and vegans 0.7%. Despite the significant lack of awareness about PBMAs, there is a strong willingness to adopt them, with females, younger respondents, and those with lower incomes more open to these options. The main drivers for consumption were health concerns, animal welfare, and environmental awareness. Familiarity was a key factor influencing the adoption, as evidenced by the openness of well-informed omnivores. Lack of available options represented the main limitation for consumption and distrust regarding their origin and sensory appeal were the primary reasons for rejection. This study reveals a potential market for PBMAs in Argentina, highlighting that guaranteeing nutritional and sensory quality is crucial. Educating consumers is also essential for their widespread acceptance.Instituto Investigación Tecnología de Alimentos (ITA)Fil: Soteras, Trinidad. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.Fil: Soteras, Trinidad. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; ArgentinaFil: Szerman, Natalia. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.Fil: Szerman, Natalia. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina.Fil: Szerman, Natalia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.Fil: Merayo, Manuela. Universidad Nacional de Río Negro. Centro de Investigaciones y Transferencia de Río Negro; Argentina.Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Investigaciones y Transferencia de Río Negro; Argentina.Fil: Vaudagna, Sergio Ramon. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.Fil: Vaudagna, Sergio Ramon. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; ArgentinaFil: Vaudagna, Sergio Ramon. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.Fil: Denoya, Gabriela Inés. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.Fil: Denoya, Gabriela Inés. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; ArgentinaFil: Denoya, Gabriela Inés. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.Fil: Guerrero, Luis. Instituto de investigación de la Generalitat de Cataluña (IRTA). Finca Camps i Armet (Girona); España.Fil: Galmarini, Mara Virginia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.Elservier2025-02-12T13:51:50Z2025-02-12T13:51:50Z2025-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfhttp://hdl.handle.net/20.500.12123/21223https://www.sciencedirect.com/science/article/abs/pii/S01956663240062140195-6663 (print)1095-8304 (online)https://doi.org/10.1016/j.appet.2024.107817Appetite 206 : 1078171 (February 2025).reponame:INTA Digital (INTA)instname:Instituto Nacional de Tecnología Agropecuariaenginfo:eu-repograntAgreement/INTA/2019-PD-E7-I153-001, Estrategias tecnológicas innovadoras para la transformación y preservación de alimentosinfo:eu-repo/semantics/restrictedAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)2025-09-29T13:47:08Zoai:localhost:20.500.12123/21223instacron:INTAInstitucionalhttp://repositorio.inta.gob.ar/Organismo científico-tecnológicoNo correspondehttp://repositorio.inta.gob.ar/oai/requesttripaldi.nicolas@inta.gob.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:l2025-09-29 13:47:08.492INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuariafalse
dc.title.none.fl_str_mv Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
title Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
spellingShingle Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
Soteras, Trinidad
Meat
Climate Change
Attitudes
Diet
Carne
Cambio Climático
Actitud
Dieta
Argentina
Sustainable Diets
Focus Groups
Dietary Change
Dietas Sostenibles
Grupos Focales
Cambio Dietético
title_short Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
title_full Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
title_fullStr Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
title_full_unstemmed Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
title_sort Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
dc.creator.none.fl_str_mv Soteras, Trinidad
Szerman, Natalia
Merayo, Manuela
Vaudagna, Sergio Ramon
Denoya, Gabriela Inés
Guerrero, Luis
Galmarini, Mara Virginia
author Soteras, Trinidad
author_facet Soteras, Trinidad
Szerman, Natalia
Merayo, Manuela
Vaudagna, Sergio Ramon
Denoya, Gabriela Inés
Guerrero, Luis
Galmarini, Mara Virginia
author_role author
author2 Szerman, Natalia
Merayo, Manuela
Vaudagna, Sergio Ramon
Denoya, Gabriela Inés
Guerrero, Luis
Galmarini, Mara Virginia
author2_role author
author
author
author
author
author
dc.subject.none.fl_str_mv Meat
Climate Change
Attitudes
Diet
Carne
Cambio Climático
Actitud
Dieta
Argentina
Sustainable Diets
Focus Groups
Dietary Change
Dietas Sostenibles
Grupos Focales
Cambio Dietético
topic Meat
Climate Change
Attitudes
Diet
Carne
Cambio Climático
Actitud
Dieta
Argentina
Sustainable Diets
Focus Groups
Dietary Change
Dietas Sostenibles
Grupos Focales
Cambio Dietético
dc.description.none.fl_txt_mv Meat alternatives’ popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is just beginning to develop. Few reports attempt to explain the behavior of the Argentinian population regarding these products. This study explored the knowledge, attitudes, and perceptions of meat analogues and hybrid products through a national online survey (N = 2339). Also, barriers and drivers to their consumption as well as the target segments were identified. Participants were classified as omnivores 73.8%, flexitarians 19.5%, vegetarians 6%, and vegans 0.7%. Despite the significant lack of awareness about PBMAs, there is a strong willingness to adopt them, with females, younger respondents, and those with lower incomes more open to these options. The main drivers for consumption were health concerns, animal welfare, and environmental awareness. Familiarity was a key factor influencing the adoption, as evidenced by the openness of well-informed omnivores. Lack of available options represented the main limitation for consumption and distrust regarding their origin and sensory appeal were the primary reasons for rejection. This study reveals a potential market for PBMAs in Argentina, highlighting that guaranteeing nutritional and sensory quality is crucial. Educating consumers is also essential for their widespread acceptance.
Instituto Investigación Tecnología de Alimentos (ITA)
Fil: Soteras, Trinidad. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Soteras, Trinidad. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina
Fil: Szerman, Natalia. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Szerman, Natalia. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina.
Fil: Szerman, Natalia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Merayo, Manuela. Universidad Nacional de Río Negro. Centro de Investigaciones y Transferencia de Río Negro; Argentina.
Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Investigaciones y Transferencia de Río Negro; Argentina.
Fil: Vaudagna, Sergio Ramon. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Vaudagna, Sergio Ramon. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina
Fil: Vaudagna, Sergio Ramon. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Denoya, Gabriela Inés. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina.
Fil: Denoya, Gabriela Inés. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina
Fil: Denoya, Gabriela Inés. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
Fil: Guerrero, Luis. Instituto de investigación de la Generalitat de Cataluña (IRTA). Finca Camps i Armet (Girona); España.
Fil: Galmarini, Mara Virginia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina.
description Meat alternatives’ popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is just beginning to develop. Few reports attempt to explain the behavior of the Argentinian population regarding these products. This study explored the knowledge, attitudes, and perceptions of meat analogues and hybrid products through a national online survey (N = 2339). Also, barriers and drivers to their consumption as well as the target segments were identified. Participants were classified as omnivores 73.8%, flexitarians 19.5%, vegetarians 6%, and vegans 0.7%. Despite the significant lack of awareness about PBMAs, there is a strong willingness to adopt them, with females, younger respondents, and those with lower incomes more open to these options. The main drivers for consumption were health concerns, animal welfare, and environmental awareness. Familiarity was a key factor influencing the adoption, as evidenced by the openness of well-informed omnivores. Lack of available options represented the main limitation for consumption and distrust regarding their origin and sensory appeal were the primary reasons for rejection. This study reveals a potential market for PBMAs in Argentina, highlighting that guaranteeing nutritional and sensory quality is crucial. Educating consumers is also essential for their widespread acceptance.
publishDate 2025
dc.date.none.fl_str_mv 2025-02-12T13:51:50Z
2025-02-12T13:51:50Z
2025-02
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.12123/21223
https://www.sciencedirect.com/science/article/abs/pii/S0195666324006214
0195-6663 (print)
1095-8304 (online)
https://doi.org/10.1016/j.appet.2024.107817
url http://hdl.handle.net/20.500.12123/21223
https://www.sciencedirect.com/science/article/abs/pii/S0195666324006214
https://doi.org/10.1016/j.appet.2024.107817
identifier_str_mv 0195-6663 (print)
1095-8304 (online)
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repograntAgreement/INTA/2019-PD-E7-I153-001, Estrategias tecnológicas innovadoras para la transformación y preservación de alimentos
dc.rights.none.fl_str_mv info:eu-repo/semantics/restrictedAccess
http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
eu_rights_str_mv restrictedAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elservier
publisher.none.fl_str_mv Elservier
dc.source.none.fl_str_mv Appetite 206 : 1078171 (February 2025).
reponame:INTA Digital (INTA)
instname:Instituto Nacional de Tecnología Agropecuaria
reponame_str INTA Digital (INTA)
collection INTA Digital (INTA)
instname_str Instituto Nacional de Tecnología Agropecuaria
repository.name.fl_str_mv INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuaria
repository.mail.fl_str_mv tripaldi.nicolas@inta.gob.ar
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