Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973
- Autores
- Cosse Larghero, Isabella
- Año de publicación
- 2014
- Idioma
- inglés
- Tipo de recurso
- artículo
- Estado
- versión publicada
- Descripción
- In this article I reconstruct the history of Mafalda, the famous comic strip by the Argentine cartoonist Quino that was read, discussed, and viewed as an emblematic representation of Argentina’s middle class. With the aim of contributing to discussions on the interpretation of the middle class in Argentina and Latin America, I examine the emergence, circulation, and sociopolitical significance of the comic from its first strips in 1964 until Quino stopped producing new installments in 1973, making use of two conceptual and methodological approaches: a perspective situated at the intersection of the everyday and the political, as well as a consideration of humor as a way of exploring social identities. I argue first that Mafalda’s ironic and conceptual humor worked with the contradictions of the middle class as it faced social modernization, cultural and political radicalization, and a weakening democracy. Second, I suggest that the strip contributed to a representation of a heterogeneous middle class marked by ideological differences but nonetheless conceived as one. Third, I claim that such a representation lost its relevance with the political polarization and violence of the 1970s, as portraying a middle class—or a society—united despite differences was no longer feasible in that context. To illustrate this, the article closes by noting that, shortly after Mafalda was discontinued, state terrorism would brutally demonstrate just how little space there was in Argentina for the young, antiestablishment generation depicted in the strip.
Fil: Cosse Larghero, Isabella. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina - Materia
-
Años Sesenta
Clase Media
Historieta
Familia - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
- Repositorio
- Institución
- Consejo Nacional de Investigaciones Científicas y Técnicas
- OAI Identificador
- oai:ri.conicet.gov.ar:11336/33428
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Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973Cosse Larghero, IsabellaAños SesentaClase MediaHistorietaFamiliahttps://purl.org/becyt/ford/6.1https://purl.org/becyt/ford/6In this article I reconstruct the history of Mafalda, the famous comic strip by the Argentine cartoonist Quino that was read, discussed, and viewed as an emblematic representation of Argentina’s middle class. With the aim of contributing to discussions on the interpretation of the middle class in Argentina and Latin America, I examine the emergence, circulation, and sociopolitical significance of the comic from its first strips in 1964 until Quino stopped producing new installments in 1973, making use of two conceptual and methodological approaches: a perspective situated at the intersection of the everyday and the political, as well as a consideration of humor as a way of exploring social identities. I argue first that Mafalda’s ironic and conceptual humor worked with the contradictions of the middle class as it faced social modernization, cultural and political radicalization, and a weakening democracy. Second, I suggest that the strip contributed to a representation of a heterogeneous middle class marked by ideological differences but nonetheless conceived as one. Third, I claim that such a representation lost its relevance with the political polarization and violence of the 1970s, as portraying a middle class—or a society—united despite differences was no longer feasible in that context. To illustrate this, the article closes by noting that, shortly after Mafalda was discontinued, state terrorism would brutally demonstrate just how little space there was in Argentina for the young, antiestablishment generation depicted in the strip.Fil: Cosse Larghero, Isabella. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaDuke University Press2014-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/33428Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973; Duke University Press; Hispanic American Historical Review; 94; 2-2014; 35-750018-21681527-1900CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/doi/10.1215/00182168-2390604info:eu-repo/semantics/altIdentifier/url/https://read.dukeupress.edu/hahr/article-abstract/94/1/35/10927/Mafalda-Middle-Class-Everyday-Life-and-Politics-in?redirectedFrom=fulltextinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-03T10:05:22Zoai:ri.conicet.gov.ar:11336/33428instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-03 10:05:22.265CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse |
dc.title.none.fl_str_mv |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 |
title |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 |
spellingShingle |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 Cosse Larghero, Isabella Años Sesenta Clase Media Historieta Familia |
title_short |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 |
title_full |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 |
title_fullStr |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 |
title_full_unstemmed |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 |
title_sort |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973 |
dc.creator.none.fl_str_mv |
Cosse Larghero, Isabella |
author |
Cosse Larghero, Isabella |
author_facet |
Cosse Larghero, Isabella |
author_role |
author |
dc.subject.none.fl_str_mv |
Años Sesenta Clase Media Historieta Familia |
topic |
Años Sesenta Clase Media Historieta Familia |
purl_subject.fl_str_mv |
https://purl.org/becyt/ford/6.1 https://purl.org/becyt/ford/6 |
dc.description.none.fl_txt_mv |
In this article I reconstruct the history of Mafalda, the famous comic strip by the Argentine cartoonist Quino that was read, discussed, and viewed as an emblematic representation of Argentina’s middle class. With the aim of contributing to discussions on the interpretation of the middle class in Argentina and Latin America, I examine the emergence, circulation, and sociopolitical significance of the comic from its first strips in 1964 until Quino stopped producing new installments in 1973, making use of two conceptual and methodological approaches: a perspective situated at the intersection of the everyday and the political, as well as a consideration of humor as a way of exploring social identities. I argue first that Mafalda’s ironic and conceptual humor worked with the contradictions of the middle class as it faced social modernization, cultural and political radicalization, and a weakening democracy. Second, I suggest that the strip contributed to a representation of a heterogeneous middle class marked by ideological differences but nonetheless conceived as one. Third, I claim that such a representation lost its relevance with the political polarization and violence of the 1970s, as portraying a middle class—or a society—united despite differences was no longer feasible in that context. To illustrate this, the article closes by noting that, shortly after Mafalda was discontinued, state terrorism would brutally demonstrate just how little space there was in Argentina for the young, antiestablishment generation depicted in the strip. Fil: Cosse Larghero, Isabella. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina |
description |
In this article I reconstruct the history of Mafalda, the famous comic strip by the Argentine cartoonist Quino that was read, discussed, and viewed as an emblematic representation of Argentina’s middle class. With the aim of contributing to discussions on the interpretation of the middle class in Argentina and Latin America, I examine the emergence, circulation, and sociopolitical significance of the comic from its first strips in 1964 until Quino stopped producing new installments in 1973, making use of two conceptual and methodological approaches: a perspective situated at the intersection of the everyday and the political, as well as a consideration of humor as a way of exploring social identities. I argue first that Mafalda’s ironic and conceptual humor worked with the contradictions of the middle class as it faced social modernization, cultural and political radicalization, and a weakening democracy. Second, I suggest that the strip contributed to a representation of a heterogeneous middle class marked by ideological differences but nonetheless conceived as one. Third, I claim that such a representation lost its relevance with the political polarization and violence of the 1970s, as portraying a middle class—or a society—united despite differences was no longer feasible in that context. To illustrate this, the article closes by noting that, shortly after Mafalda was discontinued, state terrorism would brutally demonstrate just how little space there was in Argentina for the young, antiestablishment generation depicted in the strip. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-02 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:ar-repo/semantics/articulo |
format |
article |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
http://hdl.handle.net/11336/33428 Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973; Duke University Press; Hispanic American Historical Review; 94; 2-2014; 35-75 0018-2168 1527-1900 CONICET Digital CONICET |
url |
http://hdl.handle.net/11336/33428 |
identifier_str_mv |
Mafalda: Middle Class, Everyday Life, and Politics in Argentina, 1964-1973; Duke University Press; Hispanic American Historical Review; 94; 2-2014; 35-75 0018-2168 1527-1900 CONICET Digital CONICET |
dc.language.none.fl_str_mv |
eng |
language |
eng |
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Duke University Press |
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Duke University Press |
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