Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina

Autores
Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano
Año de publicación
2023
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait.
Fil: Fumagalli, Elena. Incae Business School; Costa Rica
Fil: Krick, Candelaria Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Dolmatzian, Marina Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Del Negro, Julieta Edith. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Navajas Ahumada, Joaquin Mariano. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Materia
PARTISANSHIP
VACCINE PREFERENCE
COVID-19
VACCINATION
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/220572

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spelling Partisanship predicts COVID-19 vaccine brand preference: the case of ArgentinaFumagalli, ElenaKrick, Candelaria BelénDolmatzian, Marina BelénDel Negro, Julieta EdithNavajas Ahumada, Joaquin MarianoPARTISANSHIPVACCINE PREFERENCECOVID-19VACCINATIONhttps://purl.org/becyt/ford/5.1https://purl.org/becyt/ford/5The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait.Fil: Fumagalli, Elena. Incae Business School; Costa RicaFil: Krick, Candelaria Belén. Universidad Torcuato Di Tella. Escuela de Negocios; ArgentinaFil: Dolmatzian, Marina Belén. Universidad Torcuato Di Tella. Escuela de Negocios; ArgentinaFil: Del Negro, Julieta Edith. Universidad Torcuato Di Tella. Escuela de Negocios; ArgentinaFil: Navajas Ahumada, Joaquin Mariano. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaSpringer2023-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/220572Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano; Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina; Springer; Humanities and Social Sciences Communications; 10; 1; 9-2023; 1-102662-9992CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://www.nature.com/articles/s41599-023-02067-1info:eu-repo/semantics/altIdentifier/doi/10.1057/s41599-023-02067-1info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T10:17:31Zoai:ri.conicet.gov.ar:11336/220572instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 10:17:32.111CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
title Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
spellingShingle Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
Fumagalli, Elena
PARTISANSHIP
VACCINE PREFERENCE
COVID-19
VACCINATION
title_short Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
title_full Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
title_fullStr Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
title_full_unstemmed Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
title_sort Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
dc.creator.none.fl_str_mv Fumagalli, Elena
Krick, Candelaria Belén
Dolmatzian, Marina Belén
Del Negro, Julieta Edith
Navajas Ahumada, Joaquin Mariano
author Fumagalli, Elena
author_facet Fumagalli, Elena
Krick, Candelaria Belén
Dolmatzian, Marina Belén
Del Negro, Julieta Edith
Navajas Ahumada, Joaquin Mariano
author_role author
author2 Krick, Candelaria Belén
Dolmatzian, Marina Belén
Del Negro, Julieta Edith
Navajas Ahumada, Joaquin Mariano
author2_role author
author
author
author
dc.subject.none.fl_str_mv PARTISANSHIP
VACCINE PREFERENCE
COVID-19
VACCINATION
topic PARTISANSHIP
VACCINE PREFERENCE
COVID-19
VACCINATION
purl_subject.fl_str_mv https://purl.org/becyt/ford/5.1
https://purl.org/becyt/ford/5
dc.description.none.fl_txt_mv The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait.
Fil: Fumagalli, Elena. Incae Business School; Costa Rica
Fil: Krick, Candelaria Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Dolmatzian, Marina Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Del Negro, Julieta Edith. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Navajas Ahumada, Joaquin Mariano. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
description The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait.
publishDate 2023
dc.date.none.fl_str_mv 2023-09
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/220572
Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano; Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina; Springer; Humanities and Social Sciences Communications; 10; 1; 9-2023; 1-10
2662-9992
CONICET Digital
CONICET
url http://hdl.handle.net/11336/220572
identifier_str_mv Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano; Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina; Springer; Humanities and Social Sciences Communications; 10; 1; 9-2023; 1-10
2662-9992
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/https://www.nature.com/articles/s41599-023-02067-1
info:eu-repo/semantics/altIdentifier/doi/10.1057/s41599-023-02067-1
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/2.5/ar/
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application/pdf
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
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reponame_str CONICET Digital (CONICET)
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