Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
- Autores
- Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano
- Año de publicación
- 2023
- Idioma
- inglés
- Tipo de recurso
- artículo
- Estado
- versión publicada
- Descripción
- The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait.
Fil: Fumagalli, Elena. Incae Business School; Costa Rica
Fil: Krick, Candelaria Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Dolmatzian, Marina Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Del Negro, Julieta Edith. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina
Fil: Navajas Ahumada, Joaquin Mariano. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina - Materia
-
PARTISANSHIP
VACCINE PREFERENCE
COVID-19
VACCINATION - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- https://creativecommons.org/licenses/by/2.5/ar/
- Repositorio
- Institución
- Consejo Nacional de Investigaciones Científicas y Técnicas
- OAI Identificador
- oai:ri.conicet.gov.ar:11336/220572
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Partisanship predicts COVID-19 vaccine brand preference: the case of ArgentinaFumagalli, ElenaKrick, Candelaria BelénDolmatzian, Marina BelénDel Negro, Julieta EdithNavajas Ahumada, Joaquin MarianoPARTISANSHIPVACCINE PREFERENCECOVID-19VACCINATIONhttps://purl.org/becyt/ford/5.1https://purl.org/becyt/ford/5The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait.Fil: Fumagalli, Elena. Incae Business School; Costa RicaFil: Krick, Candelaria Belén. Universidad Torcuato Di Tella. Escuela de Negocios; ArgentinaFil: Dolmatzian, Marina Belén. Universidad Torcuato Di Tella. Escuela de Negocios; ArgentinaFil: Del Negro, Julieta Edith. Universidad Torcuato Di Tella. Escuela de Negocios; ArgentinaFil: Navajas Ahumada, Joaquin Mariano. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaSpringer2023-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/220572Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano; Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina; Springer; Humanities and Social Sciences Communications; 10; 1; 9-2023; 1-102662-9992CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://www.nature.com/articles/s41599-023-02067-1info:eu-repo/semantics/altIdentifier/doi/10.1057/s41599-023-02067-1info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T10:17:31Zoai:ri.conicet.gov.ar:11336/220572instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 10:17:32.111CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse |
dc.title.none.fl_str_mv |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
title |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
spellingShingle |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina Fumagalli, Elena PARTISANSHIP VACCINE PREFERENCE COVID-19 VACCINATION |
title_short |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
title_full |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
title_fullStr |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
title_full_unstemmed |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
title_sort |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
dc.creator.none.fl_str_mv |
Fumagalli, Elena Krick, Candelaria Belén Dolmatzian, Marina Belén Del Negro, Julieta Edith Navajas Ahumada, Joaquin Mariano |
author |
Fumagalli, Elena |
author_facet |
Fumagalli, Elena Krick, Candelaria Belén Dolmatzian, Marina Belén Del Negro, Julieta Edith Navajas Ahumada, Joaquin Mariano |
author_role |
author |
author2 |
Krick, Candelaria Belén Dolmatzian, Marina Belén Del Negro, Julieta Edith Navajas Ahumada, Joaquin Mariano |
author2_role |
author author author author |
dc.subject.none.fl_str_mv |
PARTISANSHIP VACCINE PREFERENCE COVID-19 VACCINATION |
topic |
PARTISANSHIP VACCINE PREFERENCE COVID-19 VACCINATION |
purl_subject.fl_str_mv |
https://purl.org/becyt/ford/5.1 https://purl.org/becyt/ford/5 |
dc.description.none.fl_txt_mv |
The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait. Fil: Fumagalli, Elena. Incae Business School; Costa Rica Fil: Krick, Candelaria Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina Fil: Dolmatzian, Marina Belén. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina Fil: Del Negro, Julieta Edith. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina Fil: Navajas Ahumada, Joaquin Mariano. Universidad Torcuato Di Tella. Escuela de Negocios; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina |
description |
The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-09 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:ar-repo/semantics/articulo |
format |
article |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
http://hdl.handle.net/11336/220572 Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano; Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina; Springer; Humanities and Social Sciences Communications; 10; 1; 9-2023; 1-10 2662-9992 CONICET Digital CONICET |
url |
http://hdl.handle.net/11336/220572 |
identifier_str_mv |
Fumagalli, Elena; Krick, Candelaria Belén; Dolmatzian, Marina Belén; Del Negro, Julieta Edith; Navajas Ahumada, Joaquin Mariano; Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina; Springer; Humanities and Social Sciences Communications; 10; 1; 9-2023; 1-10 2662-9992 CONICET Digital CONICET |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
info:eu-repo/semantics/altIdentifier/url/https://www.nature.com/articles/s41599-023-02067-1 info:eu-repo/semantics/altIdentifier/doi/10.1057/s41599-023-02067-1 |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/2.5/ar/ |
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openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/2.5/ar/ |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
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Springer |
publisher.none.fl_str_mv |
Springer |
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Consejo Nacional de Investigaciones Científicas y Técnicas |
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CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas |
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dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar |
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