An analysis on how can AI empower the senior population in their access to banking services
- Autores
- Alfaro Peral, Yolanda; Concepción, Eugenio; López-Samaniego, Izaskun; Zarza, Gonzalo
- Año de publicación
- 2022
- Idioma
- inglés
- Tipo de recurso
- documento de conferencia
- Estado
- versión publicada
- Descripción
- This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy.
Instituto de Investigación en Informática - Materia
-
Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence. - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- http://creativecommons.org/licenses/by-nc-sa/4.0/
- Repositorio
- Institución
- Universidad Nacional de La Plata
- OAI Identificador
- oai:sedici.unlp.edu.ar:10915/140655
Ver los metadatos del registro completo
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An analysis on how can AI empower the senior population in their access to banking servicesAlfaro Peral, YolandaConcepción, EugenioLópez-Samaniego, IzaskunZarza, GonzaloCiencias InformáticasElderly PeopleDigital SolutionsBusiness ModelSocial ResponsibilityArtificial Intelligence.This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy.Instituto de Investigación en Informática2022-07info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/publishedVersionObjeto de conferenciahttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdf47-56http://sedici.unlp.edu.ar/handle/10915/140655enginfo:eu-repo/semantics/altIdentifier/isbn/978-950-34-2126-0info:eu-repo/semantics/reference/hdl/10915/139373info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)reponame:SEDICI (UNLP)instname:Universidad Nacional de La Platainstacron:UNLP2025-09-29T11:35:43Zoai:sedici.unlp.edu.ar:10915/140655Institucionalhttp://sedici.unlp.edu.ar/Universidad públicaNo correspondehttp://sedici.unlp.edu.ar/oai/snrdalira@sedici.unlp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:13292025-09-29 11:35:44.027SEDICI (UNLP) - Universidad Nacional de La Platafalse |
dc.title.none.fl_str_mv |
An analysis on how can AI empower the senior population in their access to banking services |
title |
An analysis on how can AI empower the senior population in their access to banking services |
spellingShingle |
An analysis on how can AI empower the senior population in their access to banking services Alfaro Peral, Yolanda Ciencias Informáticas Elderly People Digital Solutions Business Model Social Responsibility Artificial Intelligence. |
title_short |
An analysis on how can AI empower the senior population in their access to banking services |
title_full |
An analysis on how can AI empower the senior population in their access to banking services |
title_fullStr |
An analysis on how can AI empower the senior population in their access to banking services |
title_full_unstemmed |
An analysis on how can AI empower the senior population in their access to banking services |
title_sort |
An analysis on how can AI empower the senior population in their access to banking services |
dc.creator.none.fl_str_mv |
Alfaro Peral, Yolanda Concepción, Eugenio López-Samaniego, Izaskun Zarza, Gonzalo |
author |
Alfaro Peral, Yolanda |
author_facet |
Alfaro Peral, Yolanda Concepción, Eugenio López-Samaniego, Izaskun Zarza, Gonzalo |
author_role |
author |
author2 |
Concepción, Eugenio López-Samaniego, Izaskun Zarza, Gonzalo |
author2_role |
author author author |
dc.subject.none.fl_str_mv |
Ciencias Informáticas Elderly People Digital Solutions Business Model Social Responsibility Artificial Intelligence. |
topic |
Ciencias Informáticas Elderly People Digital Solutions Business Model Social Responsibility Artificial Intelligence. |
dc.description.none.fl_txt_mv |
This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy. Instituto de Investigación en Informática |
description |
This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-07 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/conferenceObject info:eu-repo/semantics/publishedVersion Objeto de conferencia http://purl.org/coar/resource_type/c_5794 info:ar-repo/semantics/documentoDeConferencia |
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publishedVersion |
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http://sedici.unlp.edu.ar/handle/10915/140655 |
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http://sedici.unlp.edu.ar/handle/10915/140655 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-sa/4.0/ Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
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openAccess |
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http://creativecommons.org/licenses/by-nc-sa/4.0/ Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
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