An analysis on how can AI empower the senior population in their access to banking services

Autores
Alfaro Peral, Yolanda; Concepción, Eugenio; López-Samaniego, Izaskun; Zarza, Gonzalo
Año de publicación
2022
Idioma
inglés
Tipo de recurso
documento de conferencia
Estado
versión publicada
Descripción
This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy.
Instituto de Investigación en Informática
Materia
Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-sa/4.0/
Repositorio
SEDICI (UNLP)
Institución
Universidad Nacional de La Plata
OAI Identificador
oai:sedici.unlp.edu.ar:10915/140655
Acceder
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network_name_str SEDICI (UNLP)
spelling An analysis on how can AI empower the senior population in their access to banking servicesAlfaro Peral, YolandaConcepción, EugenioLópez-Samaniego, IzaskunZarza, GonzaloCiencias InformáticasElderly PeopleDigital SolutionsBusiness ModelSocial ResponsibilityArtificial Intelligence.This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy.Instituto de Investigación en Informática2022-07info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/publishedVersionObjeto de conferenciahttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdf47-56http://sedici.unlp.edu.ar/handle/10915/140655enginfo:eu-repo/semantics/altIdentifier/isbn/978-950-34-2126-0info:eu-repo/semantics/reference/hdl/10915/139373info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)reponame:SEDICI (UNLP)instname:Universidad Nacional de La Platainstacron:UNLP2025-10-22T17:16:37Zoai:sedici.unlp.edu.ar:10915/140655Institucionalhttp://sedici.unlp.edu.ar/Universidad públicaNo correspondehttp://sedici.unlp.edu.ar/oai/snrdalira@sedici.unlp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:13292025-10-22 17:16:37.714SEDICI (UNLP) - Universidad Nacional de La Platafalse
dc.title.none.fl_str_mv An analysis on how can AI empower the senior population in their access to banking services
title An analysis on how can AI empower the senior population in their access to banking services
spellingShingle An analysis on how can AI empower the senior population in their access to banking services
Alfaro Peral, Yolanda
Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
title_short An analysis on how can AI empower the senior population in their access to banking services
title_full An analysis on how can AI empower the senior population in their access to banking services
title_fullStr An analysis on how can AI empower the senior population in their access to banking services
title_full_unstemmed An analysis on how can AI empower the senior population in their access to banking services
title_sort An analysis on how can AI empower the senior population in their access to banking services
dc.creator.none.fl_str_mv Alfaro Peral, Yolanda
Concepción, Eugenio
López-Samaniego, Izaskun
Zarza, Gonzalo
author Alfaro Peral, Yolanda
author_facet Alfaro Peral, Yolanda
Concepción, Eugenio
López-Samaniego, Izaskun
Zarza, Gonzalo
author_role author
author2 Concepción, Eugenio
López-Samaniego, Izaskun
Zarza, Gonzalo
author2_role author
author
author
dc.subject.none.fl_str_mv Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
topic Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
dc.description.none.fl_txt_mv This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy.
Instituto de Investigación en Informática
description This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy.
publishDate 2022
dc.date.none.fl_str_mv 2022-07
dc.type.none.fl_str_mv info:eu-repo/semantics/conferenceObject
info:eu-repo/semantics/publishedVersion
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http://purl.org/coar/resource_type/c_5794
info:ar-repo/semantics/documentoDeConferencia
format conferenceObject
status_str publishedVersion
dc.identifier.none.fl_str_mv http://sedici.unlp.edu.ar/handle/10915/140655
url http://sedici.unlp.edu.ar/handle/10915/140655
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/isbn/978-950-34-2126-0
info:eu-repo/semantics/reference/hdl/10915/139373
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
dc.format.none.fl_str_mv application/pdf
47-56
dc.source.none.fl_str_mv reponame:SEDICI (UNLP)
instname:Universidad Nacional de La Plata
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reponame_str SEDICI (UNLP)
collection SEDICI (UNLP)
instname_str Universidad Nacional de La Plata
instacron_str UNLP
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repository.name.fl_str_mv SEDICI (UNLP) - Universidad Nacional de La Plata
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