El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
- Autores
- Gilabert, Manuel
- Año de publicación
- 2022
- Idioma
- español castellano
- Tipo de recurso
- tesis doctoral
- Estado
- versión publicada
- Colaborador/a o director/a de tesis
- Berné Manero, María del Carmen
García Witulski, Christian Martin - Descripción
- Fil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; Argentina
Fil: Berné Manero, María del Carmen. Universidad de Zaragoza; España
Fil: García Witulski, Christian Martin. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas. Centro de Desarrollo Sostenible; Argentina
Abstract: The development of internet and social networks made possible a new way of sharing consumer experiences: what used to happen only physically through “word of mouth” (WOM), now it is also possible digitally in electronic word of mouth (eWOM). Specifically in the travel and tourism industry, the eWOM phenomenon is radically important, since the vast majority of users today consult reviews from other users when planning their trips, which are available in online tourism agencies (OTAs) such as Booking.com. On the other hand, seasonality is frequent in the tourism sector, and brings with it problems of profitability, employment instability, and saturation, among others. In fact, in certain regions, many hotels only open their doors in the high season and closes the rest of the year. This thesis studies the situation of eWOM management in seasonal lodgings on the Argentine Atlantic coast as a potential determinant for improving its performance. Performance differences are thus identified in terms of volume and valence of eWOM, according to the type of opening scheme, according to its management, and according to the platform used. Furthermore, a managerial behavior model is also developed to understand how managers adopt eWOM management. - Fuente
- Tesis doctoral. Pontificia Universidad Católica Argentina, 2022
- Materia
-
CIENCIAS ECONOMICAS
ADMINISTRACION DE EMPRESAS
MARKETING
GESTION EMPRESARIAL
TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION
TURISMO - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- https://creativecommons.org/licenses/by-nc-sa/4.0/
- Repositorio
- Institución
- Pontificia Universidad Católica Argentina
- OAI Identificador
- oai:ucacris:123456789/15581
Ver los metadatos del registro completo
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El boca oído electrónico (eWOM) y su gestión en alojamientos estacionalesGilabert, ManuelCIENCIAS ECONOMICASADMINISTRACION DE EMPRESASMARKETINGGESTION EMPRESARIALTECNOLOGIAS DE LA INFORMACION Y LA COMUNICACIONTURISMOFil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; ArgentinaFil: Berné Manero, María del Carmen. Universidad de Zaragoza; EspañaFil: García Witulski, Christian Martin. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas. Centro de Desarrollo Sostenible; ArgentinaAbstract: The development of internet and social networks made possible a new way of sharing consumer experiences: what used to happen only physically through “word of mouth” (WOM), now it is also possible digitally in electronic word of mouth (eWOM). Specifically in the travel and tourism industry, the eWOM phenomenon is radically important, since the vast majority of users today consult reviews from other users when planning their trips, which are available in online tourism agencies (OTAs) such as Booking.com. On the other hand, seasonality is frequent in the tourism sector, and brings with it problems of profitability, employment instability, and saturation, among others. In fact, in certain regions, many hotels only open their doors in the high season and closes the rest of the year. This thesis studies the situation of eWOM management in seasonal lodgings on the Argentine Atlantic coast as a potential determinant for improving its performance. Performance differences are thus identified in terms of volume and valence of eWOM, according to the type of opening scheme, according to its management, and according to the platform used. Furthermore, a managerial behavior model is also developed to understand how managers adopt eWOM management.Berné Manero, María del CarmenGarcía Witulski, Christian Martin2022info:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_db06info:ar-repo/semantics/tesisDoctoralapplication/pdfhttps://repositorio.uca.edu.ar/handle/123456789/15581Gilabert, M. El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales [en línea]. Tesis doctoral. Pontificia Universidad Católica Argentina, 2022 Disponible en: https://repositorio.uca.edu.ar/handle/123456789/15581Tesis doctoral. Pontificia Universidad Católica Argentina, 2022reponame:Repositorio Institucional (UCA)instname:Pontificia Universidad Católica ArgentinaspaBuenos Aires (Argentina : Provincia)SIGLO XXIinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/4.0/2025-07-03T10:58:59Zoai:ucacris:123456789/15581instacron:UCAInstitucionalhttps://repositorio.uca.edu.ar/Universidad privadaNo correspondehttps://repositorio.uca.edu.ar/oaiclaudia_fernandez@uca.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:25852025-07-03 10:59:00.027Repositorio Institucional (UCA) - Pontificia Universidad Católica Argentinafalse |
dc.title.none.fl_str_mv |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales |
title |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales |
spellingShingle |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales Gilabert, Manuel CIENCIAS ECONOMICAS ADMINISTRACION DE EMPRESAS MARKETING GESTION EMPRESARIAL TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION TURISMO |
title_short |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales |
title_full |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales |
title_fullStr |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales |
title_full_unstemmed |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales |
title_sort |
El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales |
dc.creator.none.fl_str_mv |
Gilabert, Manuel |
author |
Gilabert, Manuel |
author_facet |
Gilabert, Manuel |
author_role |
author |
dc.contributor.none.fl_str_mv |
Berné Manero, María del Carmen García Witulski, Christian Martin |
dc.subject.none.fl_str_mv |
CIENCIAS ECONOMICAS ADMINISTRACION DE EMPRESAS MARKETING GESTION EMPRESARIAL TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION TURISMO |
topic |
CIENCIAS ECONOMICAS ADMINISTRACION DE EMPRESAS MARKETING GESTION EMPRESARIAL TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION TURISMO |
dc.description.none.fl_txt_mv |
Fil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; Argentina Fil: Berné Manero, María del Carmen. Universidad de Zaragoza; España Fil: García Witulski, Christian Martin. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas. Centro de Desarrollo Sostenible; Argentina Abstract: The development of internet and social networks made possible a new way of sharing consumer experiences: what used to happen only physically through “word of mouth” (WOM), now it is also possible digitally in electronic word of mouth (eWOM). Specifically in the travel and tourism industry, the eWOM phenomenon is radically important, since the vast majority of users today consult reviews from other users when planning their trips, which are available in online tourism agencies (OTAs) such as Booking.com. On the other hand, seasonality is frequent in the tourism sector, and brings with it problems of profitability, employment instability, and saturation, among others. In fact, in certain regions, many hotels only open their doors in the high season and closes the rest of the year. This thesis studies the situation of eWOM management in seasonal lodgings on the Argentine Atlantic coast as a potential determinant for improving its performance. Performance differences are thus identified in terms of volume and valence of eWOM, according to the type of opening scheme, according to its management, and according to the platform used. Furthermore, a managerial behavior model is also developed to understand how managers adopt eWOM management. |
description |
Fil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; Argentina |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/doctoralThesis info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_db06 info:ar-repo/semantics/tesisDoctoral |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
https://repositorio.uca.edu.ar/handle/123456789/15581 Gilabert, M. El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales [en línea]. Tesis doctoral. Pontificia Universidad Católica Argentina, 2022 Disponible en: https://repositorio.uca.edu.ar/handle/123456789/15581 |
url |
https://repositorio.uca.edu.ar/handle/123456789/15581 |
identifier_str_mv |
Gilabert, M. El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales [en línea]. Tesis doctoral. Pontificia Universidad Católica Argentina, 2022 Disponible en: https://repositorio.uca.edu.ar/handle/123456789/15581 |
dc.language.none.fl_str_mv |
spa |
language |
spa |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-sa/4.0/ |
eu_rights_str_mv |
openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by-nc-sa/4.0/ |
dc.format.none.fl_str_mv |
application/pdf |
dc.coverage.none.fl_str_mv |
Buenos Aires (Argentina : Provincia) SIGLO XXI |
dc.source.none.fl_str_mv |
Tesis doctoral. Pontificia Universidad Católica Argentina, 2022 reponame:Repositorio Institucional (UCA) instname:Pontificia Universidad Católica Argentina |
reponame_str |
Repositorio Institucional (UCA) |
collection |
Repositorio Institucional (UCA) |
instname_str |
Pontificia Universidad Católica Argentina |
repository.name.fl_str_mv |
Repositorio Institucional (UCA) - Pontificia Universidad Católica Argentina |
repository.mail.fl_str_mv |
claudia_fernandez@uca.edu.ar |
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13.070432 |