El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales

Autores
Gilabert, Manuel
Año de publicación
2022
Idioma
español castellano
Tipo de recurso
tesis doctoral
Estado
versión publicada
Colaborador/a o director/a de tesis
Berné Manero, María del Carmen
García Witulski, Christian Martin
Descripción
Fil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; Argentina
Fil: Berné Manero, María del Carmen. Universidad de Zaragoza; España
Fil: García Witulski, Christian Martin. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas. Centro de Desarrollo Sostenible; Argentina
Abstract: The development of internet and social networks made possible a new way of sharing consumer experiences: what used to happen only physically through “word of mouth” (WOM), now it is also possible digitally in electronic word of mouth (eWOM). Specifically in the travel and tourism industry, the eWOM phenomenon is radically important, since the vast majority of users today consult reviews from other users when planning their trips, which are available in online tourism agencies (OTAs) such as Booking.com. On the other hand, seasonality is frequent in the tourism sector, and brings with it problems of profitability, employment instability, and saturation, among others. In fact, in certain regions, many hotels only open their doors in the high season and closes the rest of the year. This thesis studies the situation of eWOM management in seasonal lodgings on the Argentine Atlantic coast as a potential determinant for improving its performance. Performance differences are thus identified in terms of volume and valence of eWOM, according to the type of opening scheme, according to its management, and according to the platform used. Furthermore, a managerial behavior model is also developed to understand how managers adopt eWOM management.
Fuente
Tesis doctoral. Pontificia Universidad Católica Argentina, 2022
Materia
CIENCIAS ECONOMICAS
ADMINISTRACION DE EMPRESAS
MARKETING
GESTION EMPRESARIAL
TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION
TURISMO
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-sa/4.0/
Repositorio
Repositorio Institucional (UCA)
Institución
Pontificia Universidad Católica Argentina
OAI Identificador
oai:ucacris:123456789/15581

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oai_identifier_str oai:ucacris:123456789/15581
network_acronym_str RIUCA
repository_id_str 2585
network_name_str Repositorio Institucional (UCA)
spelling El boca oído electrónico (eWOM) y su gestión en alojamientos estacionalesGilabert, ManuelCIENCIAS ECONOMICASADMINISTRACION DE EMPRESASMARKETINGGESTION EMPRESARIALTECNOLOGIAS DE LA INFORMACION Y LA COMUNICACIONTURISMOFil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; ArgentinaFil: Berné Manero, María del Carmen. Universidad de Zaragoza; EspañaFil: García Witulski, Christian Martin. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas. Centro de Desarrollo Sostenible; ArgentinaAbstract: The development of internet and social networks made possible a new way of sharing consumer experiences: what used to happen only physically through “word of mouth” (WOM), now it is also possible digitally in electronic word of mouth (eWOM). Specifically in the travel and tourism industry, the eWOM phenomenon is radically important, since the vast majority of users today consult reviews from other users when planning their trips, which are available in online tourism agencies (OTAs) such as Booking.com. On the other hand, seasonality is frequent in the tourism sector, and brings with it problems of profitability, employment instability, and saturation, among others. In fact, in certain regions, many hotels only open their doors in the high season and closes the rest of the year. This thesis studies the situation of eWOM management in seasonal lodgings on the Argentine Atlantic coast as a potential determinant for improving its performance. Performance differences are thus identified in terms of volume and valence of eWOM, according to the type of opening scheme, according to its management, and according to the platform used. Furthermore, a managerial behavior model is also developed to understand how managers adopt eWOM management.Berné Manero, María del CarmenGarcía Witulski, Christian Martin2022info:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_db06info:ar-repo/semantics/tesisDoctoralapplication/pdfhttps://repositorio.uca.edu.ar/handle/123456789/15581Gilabert, M. El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales [en línea]. Tesis doctoral. Pontificia Universidad Católica Argentina, 2022 Disponible en: https://repositorio.uca.edu.ar/handle/123456789/15581Tesis doctoral. Pontificia Universidad Católica Argentina, 2022reponame:Repositorio Institucional (UCA)instname:Pontificia Universidad Católica ArgentinaspaBuenos Aires (Argentina : Provincia)SIGLO XXIinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/4.0/2025-07-03T10:58:59Zoai:ucacris:123456789/15581instacron:UCAInstitucionalhttps://repositorio.uca.edu.ar/Universidad privadaNo correspondehttps://repositorio.uca.edu.ar/oaiclaudia_fernandez@uca.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:25852025-07-03 10:59:00.027Repositorio Institucional (UCA) - Pontificia Universidad Católica Argentinafalse
dc.title.none.fl_str_mv El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
title El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
spellingShingle El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
Gilabert, Manuel
CIENCIAS ECONOMICAS
ADMINISTRACION DE EMPRESAS
MARKETING
GESTION EMPRESARIAL
TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION
TURISMO
title_short El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
title_full El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
title_fullStr El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
title_full_unstemmed El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
title_sort El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
dc.creator.none.fl_str_mv Gilabert, Manuel
author Gilabert, Manuel
author_facet Gilabert, Manuel
author_role author
dc.contributor.none.fl_str_mv Berné Manero, María del Carmen
García Witulski, Christian Martin
dc.subject.none.fl_str_mv CIENCIAS ECONOMICAS
ADMINISTRACION DE EMPRESAS
MARKETING
GESTION EMPRESARIAL
TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION
TURISMO
topic CIENCIAS ECONOMICAS
ADMINISTRACION DE EMPRESAS
MARKETING
GESTION EMPRESARIAL
TECNOLOGIAS DE LA INFORMACION Y LA COMUNICACION
TURISMO
dc.description.none.fl_txt_mv Fil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; Argentina
Fil: Berné Manero, María del Carmen. Universidad de Zaragoza; España
Fil: García Witulski, Christian Martin. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas. Centro de Desarrollo Sostenible; Argentina
Abstract: The development of internet and social networks made possible a new way of sharing consumer experiences: what used to happen only physically through “word of mouth” (WOM), now it is also possible digitally in electronic word of mouth (eWOM). Specifically in the travel and tourism industry, the eWOM phenomenon is radically important, since the vast majority of users today consult reviews from other users when planning their trips, which are available in online tourism agencies (OTAs) such as Booking.com. On the other hand, seasonality is frequent in the tourism sector, and brings with it problems of profitability, employment instability, and saturation, among others. In fact, in certain regions, many hotels only open their doors in the high season and closes the rest of the year. This thesis studies the situation of eWOM management in seasonal lodgings on the Argentine Atlantic coast as a potential determinant for improving its performance. Performance differences are thus identified in terms of volume and valence of eWOM, according to the type of opening scheme, according to its management, and according to the platform used. Furthermore, a managerial behavior model is also developed to understand how managers adopt eWOM management.
description Fil: Gilabert, Manuel. Pontificia Universidad Católica Argentina. Facultad de Ciencias Económicas; Argentina
publishDate 2022
dc.date.none.fl_str_mv 2022
dc.type.none.fl_str_mv info:eu-repo/semantics/doctoralThesis
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_db06
info:ar-repo/semantics/tesisDoctoral
format doctoralThesis
status_str publishedVersion
dc.identifier.none.fl_str_mv https://repositorio.uca.edu.ar/handle/123456789/15581
Gilabert, M. El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales [en línea]. Tesis doctoral. Pontificia Universidad Católica Argentina, 2022 Disponible en: https://repositorio.uca.edu.ar/handle/123456789/15581
url https://repositorio.uca.edu.ar/handle/123456789/15581
identifier_str_mv Gilabert, M. El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales [en línea]. Tesis doctoral. Pontificia Universidad Católica Argentina, 2022 Disponible en: https://repositorio.uca.edu.ar/handle/123456789/15581
dc.language.none.fl_str_mv spa
language spa
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Buenos Aires (Argentina : Provincia)
SIGLO XXI
dc.source.none.fl_str_mv Tesis doctoral. Pontificia Universidad Católica Argentina, 2022
reponame:Repositorio Institucional (UCA)
instname:Pontificia Universidad Católica Argentina
reponame_str Repositorio Institucional (UCA)
collection Repositorio Institucional (UCA)
instname_str Pontificia Universidad Católica Argentina
repository.name.fl_str_mv Repositorio Institucional (UCA) - Pontificia Universidad Católica Argentina
repository.mail.fl_str_mv claudia_fernandez@uca.edu.ar
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score 13.070432