Influences and effects of subliminal advertising in consumption decision

Autores
Tañski, Nilda Catalina
Año de publicación
2021
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económica. Departamento de Administración; Argentina.
One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying. Not all receive the same message in the same way, and some perceive the same, giving them more importance than others. For this research, this study was carried out in the city of Posadas (Province of Misiones -Argentina) to determine if the behaviour of managers, religious leaders, journalists and politician consumer segments, go through or do not go through mental processes, as influenced by communication strategies, to perceive the different trade market offers and to become consumers. The economic weight of advertising, in these latter times, has reached great proportions, and produces very quick, and spectacular effects. While products multiply and hundreds of new ones appear, the means also become prolific. Adding to this the great social changes, it is easy to understand the complex task of advertisers in the modern world. Technologically satellites, (communications via Internet), have been the most important communicational revolution of the end of the last century. The future of advertising will not only be bound to its own creative capacity, but to the speed and certainty with which they adapt themselves to the new means, many of which still do not exist. Not only will the new means be challenging, but also the new products, many which have not yet even been designed, nor thought of, will arise as demands of new and unheard of societies, of which the consumer becomes the leading character.
Materia
Advertising
Consumption
Subliminal
Changes
Nivel de accesibilidad
acceso abierto
Condiciones de uso
Atribución-NoComercial-CompartirIgual 4.0 Internacional
Repositorio
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
Institución
Universidad Nacional de Misiones
OAI Identificador
oai:rid.unam.edu.ar:20.500.12219/4809

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spelling Influences and effects of subliminal advertising in consumption decisionTañski, Nilda CatalinaAdvertisingConsumptionSubliminalChangesFil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económica. Departamento de Administración; Argentina.One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying. Not all receive the same message in the same way, and some perceive the same, giving them more importance than others. For this research, this study was carried out in the city of Posadas (Province of Misiones -Argentina) to determine if the behaviour of managers, religious leaders, journalists and politician consumer segments, go through or do not go through mental processes, as influenced by communication strategies, to perceive the different trade market offers and to become consumers. The economic weight of advertising, in these latter times, has reached great proportions, and produces very quick, and spectacular effects. While products multiply and hundreds of new ones appear, the means also become prolific. Adding to this the great social changes, it is easy to understand the complex task of advertisers in the modern world. Technologically satellites, (communications via Internet), have been the most important communicational revolution of the end of the last century. The future of advertising will not only be bound to its own creative capacity, but to the speed and certainty with which they adapt themselves to the new means, many of which still do not exist. Not only will the new means be challenging, but also the new products, many which have not yet even been designed, nor thought of, will arise as demands of new and unheard of societies, of which the consumer becomes the leading character.Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración2021-11-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdf164 KBhttps://hdl.handle.net/20.500.12219/4809enginfo:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/622/662info:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-sa/4.0/reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)instname:Universidad Nacional de Misiones2025-09-29T15:02:24Zoai:rid.unam.edu.ar:20.500.12219/4809instacron:UNAMInstitucionalhttps://rid.unam.edu.ar/Universidad públicahttps://www.unam.edu.ar/https://rid.unam.edu.ar/oai/rsnrdArgentinaopendoar:2025-09-29 15:02:24.662Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misionesfalse
dc.title.none.fl_str_mv Influences and effects of subliminal advertising in consumption decision
title Influences and effects of subliminal advertising in consumption decision
spellingShingle Influences and effects of subliminal advertising in consumption decision
Tañski, Nilda Catalina
Advertising
Consumption
Subliminal
Changes
title_short Influences and effects of subliminal advertising in consumption decision
title_full Influences and effects of subliminal advertising in consumption decision
title_fullStr Influences and effects of subliminal advertising in consumption decision
title_full_unstemmed Influences and effects of subliminal advertising in consumption decision
title_sort Influences and effects of subliminal advertising in consumption decision
dc.creator.none.fl_str_mv Tañski, Nilda Catalina
author Tañski, Nilda Catalina
author_facet Tañski, Nilda Catalina
author_role author
dc.subject.none.fl_str_mv Advertising
Consumption
Subliminal
Changes
topic Advertising
Consumption
Subliminal
Changes
dc.description.none.fl_txt_mv Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económica. Departamento de Administración; Argentina.
One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying. Not all receive the same message in the same way, and some perceive the same, giving them more importance than others. For this research, this study was carried out in the city of Posadas (Province of Misiones -Argentina) to determine if the behaviour of managers, religious leaders, journalists and politician consumer segments, go through or do not go through mental processes, as influenced by communication strategies, to perceive the different trade market offers and to become consumers. The economic weight of advertising, in these latter times, has reached great proportions, and produces very quick, and spectacular effects. While products multiply and hundreds of new ones appear, the means also become prolific. Adding to this the great social changes, it is easy to understand the complex task of advertisers in the modern world. Technologically satellites, (communications via Internet), have been the most important communicational revolution of the end of the last century. The future of advertising will not only be bound to its own creative capacity, but to the speed and certainty with which they adapt themselves to the new means, many of which still do not exist. Not only will the new means be challenging, but also the new products, many which have not yet even been designed, nor thought of, will arise as demands of new and unheard of societies, of which the consumer becomes the leading character.
description Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económica. Departamento de Administración; Argentina.
publishDate 2021
dc.date.none.fl_str_mv 2021-11-17
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http://purl.org/coar/resource_type/c_6501
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format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12219/4809
url https://hdl.handle.net/20.500.12219/4809
dc.language.none.fl_str_mv eng
language eng
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Atribución-NoComercial-CompartirIgual 4.0 Internacional
http://creativecommons.org/licenses/by-nc-sa/4.0/
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rights_invalid_str_mv Atribución-NoComercial-CompartirIgual 4.0 Internacional
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dc.publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
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