Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work

Autores
Zanfrillo, Alicia Inés
Año de publicación
2018
Idioma
inglés
Tipo de recurso
documento de conferencia
Estado
versión aceptada
Descripción
The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy.
Fil: Zanfrillo, Alicia Inés. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fuente
29 European Conference on Operational Research (EURO 2018), Valencia [ESP], July 8-11, 2018. ISBN 978-84-09-02938-9.
Materia
Internet
Difusión de Innovaciones
Cooperativas
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
Repositorio
Nülan (UNMDP-FCEyS)
Institución
Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
OAI Identificador
oai:nulan.mdp.edu.ar:3021

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network_name_str Nülan (UNMDP-FCEyS)
spelling Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their workZanfrillo, Alicia InésInternetDifusión de InnovacionesCooperativasThe contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy.Fil: Zanfrillo, Alicia Inés. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.2018-07info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/acceptedVersionhttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdfhttps://nulan.mdp.edu.ar/id/eprint/3021/https://nulan.mdp.edu.ar/id/eprint/3021/1/zanfrillo-2018.pdf 29 European Conference on Operational Research (EURO 2018), Valencia [ESP], July 8-11, 2018. ISBN 978-84-09-02938-9. reponame:Nülan (UNMDP-FCEyS)instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Socialesenginfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/2.5/ar/2025-09-04T09:44:36Zoai:nulan.mdp.edu.ar:3021instacron:UNMDP-FCEySInstitucionalhttp://nulan.mdp.edu.ar/Universidad públicaNo correspondehttp://nulan.mdp.edu.ar/cgi/oai2cendocu@mdp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:18452025-09-04 09:44:37.184Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Socialesfalse
dc.title.none.fl_str_mv Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
spellingShingle Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
Zanfrillo, Alicia Inés
Internet
Difusión de Innovaciones
Cooperativas
title_short Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_full Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_fullStr Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_full_unstemmed Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_sort Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
dc.creator.none.fl_str_mv Zanfrillo, Alicia Inés
author Zanfrillo, Alicia Inés
author_facet Zanfrillo, Alicia Inés
author_role author
dc.subject.none.fl_str_mv Internet
Difusión de Innovaciones
Cooperativas
topic Internet
Difusión de Innovaciones
Cooperativas
dc.description.none.fl_txt_mv The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy.
Fil: Zanfrillo, Alicia Inés. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
description The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy.
publishDate 2018
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dc.source.none.fl_str_mv 29 European Conference on Operational Research (EURO 2018), Valencia [ESP], July 8-11, 2018. ISBN 978-84-09-02938-9.
reponame:Nülan (UNMDP-FCEyS)
instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
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instname_str Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
repository.name.fl_str_mv Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
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