Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
- Autores
- Zanfrillo, Alicia Inés
- Año de publicación
- 2018
- Idioma
- inglés
- Tipo de recurso
- documento de conferencia
- Estado
- versión aceptada
- Descripción
- The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy.
Fil: Zanfrillo, Alicia Inés. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. - Fuente
- 29 European Conference on Operational Research (EURO 2018), Valencia [ESP], July 8-11, 2018. ISBN 978-84-09-02938-9.
- Materia
-
Internet
Difusión de Innovaciones
Cooperativas - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
- Repositorio
- Institución
- Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
- OAI Identificador
- oai:nulan.mdp.edu.ar:3021
Ver los metadatos del registro completo
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Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their workZanfrillo, Alicia InésInternetDifusión de InnovacionesCooperativasThe contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy.Fil: Zanfrillo, Alicia Inés. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.2018-07info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/acceptedVersionhttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdfhttps://nulan.mdp.edu.ar/id/eprint/3021/https://nulan.mdp.edu.ar/id/eprint/3021/1/zanfrillo-2018.pdf 29 European Conference on Operational Research (EURO 2018), Valencia [ESP], July 8-11, 2018. ISBN 978-84-09-02938-9. reponame:Nülan (UNMDP-FCEyS)instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Socialesenginfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/2.5/ar/2025-09-04T09:44:36Zoai:nulan.mdp.edu.ar:3021instacron:UNMDP-FCEySInstitucionalhttp://nulan.mdp.edu.ar/Universidad públicaNo correspondehttp://nulan.mdp.edu.ar/cgi/oai2cendocu@mdp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:18452025-09-04 09:44:37.184Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Socialesfalse |
dc.title.none.fl_str_mv |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work |
title |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work |
spellingShingle |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work Zanfrillo, Alicia Inés Internet Difusión de Innovaciones Cooperativas |
title_short |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work |
title_full |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work |
title_fullStr |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work |
title_full_unstemmed |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work |
title_sort |
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work |
dc.creator.none.fl_str_mv |
Zanfrillo, Alicia Inés |
author |
Zanfrillo, Alicia Inés |
author_facet |
Zanfrillo, Alicia Inés |
author_role |
author |
dc.subject.none.fl_str_mv |
Internet Difusión de Innovaciones Cooperativas |
topic |
Internet Difusión de Innovaciones Cooperativas |
dc.description.none.fl_txt_mv |
The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy. Fil: Zanfrillo, Alicia Inés. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. |
description |
The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-07 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/conferenceObject info:eu-repo/semantics/acceptedVersion http://purl.org/coar/resource_type/c_5794 info:ar-repo/semantics/documentoDeConferencia |
format |
conferenceObject |
status_str |
acceptedVersion |
dc.identifier.none.fl_str_mv |
https://nulan.mdp.edu.ar/id/eprint/3021/ https://nulan.mdp.edu.ar/id/eprint/3021/1/zanfrillo-2018.pdf |
url |
https://nulan.mdp.edu.ar/id/eprint/3021/ https://nulan.mdp.edu.ar/id/eprint/3021/1/zanfrillo-2018.pdf |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/2.5/ar/ |
eu_rights_str_mv |
openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nc-nd/2.5/ar/ |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
29 European Conference on Operational Research (EURO 2018), Valencia [ESP], July 8-11, 2018. ISBN 978-84-09-02938-9. reponame:Nülan (UNMDP-FCEyS) instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales |
reponame_str |
Nülan (UNMDP-FCEyS) |
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Nülan (UNMDP-FCEyS) |
instname_str |
Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales |
repository.name.fl_str_mv |
Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales |
repository.mail.fl_str_mv |
cendocu@mdp.edu.ar |
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12.623145 |