Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities

Autores
Andrieu, Jimena; Fernández-Uclés, Domingo; Mozas-Moral, Adoración; Bernal-Jurado, Enrique
Año de publicación
2021
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.
EEA San Juan
Fil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina.
Fil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina.
Fil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España
Fil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España
Fil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; España
Fuente
Agriculture 11 (8) : 694 (August 2021)
Materia
Apicultura
Asociaciones de Apicultura
Redes Sociales
Argentina
Apiculture
Beekeepers' Associations
Social Networks
Beekeeping
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-sa/4.0/
Repositorio
INTA Digital (INTA)
Institución
Instituto Nacional de Tecnología Agropecuaria
OAI Identificador
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spelling Popularity in Social Networks. The Case of Argentine Beekeeping Production EntitiesAndrieu, JimenaFernández-Uclés, DomingoMozas-Moral, AdoraciónBernal-Jurado, EnriqueApiculturaAsociaciones de ApiculturaRedes SocialesArgentinaApicultureBeekeepers' AssociationsSocial NetworksBeekeepingThe context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.EEA San JuanFil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina.Fil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina.Fil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; EspañaFil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; EspañaFil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; EspañaMDPI2022-06-09T14:01:08Z2022-06-09T14:01:08Z2021-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfhttp://hdl.handle.net/20.500.12123/12061https://www.mdpi.com/2077-0472/11/8/6942077-0472https://doi.org/10.3390/agriculture11080694Agriculture 11 (8) : 694 (August 2021)reponame:INTA Digital (INTA)instname:Instituto Nacional de Tecnología AgropecuariaengArgentina .......... (nation) (World, South America)7006477info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)2025-10-16T09:30:46Zoai:localhost:20.500.12123/12061instacron:INTAInstitucionalhttp://repositorio.inta.gob.ar/Organismo científico-tecnológicoNo correspondehttp://repositorio.inta.gob.ar/oai/requesttripaldi.nicolas@inta.gob.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:l2025-10-16 09:30:46.586INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuariafalse
dc.title.none.fl_str_mv Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
title Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
spellingShingle Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
Andrieu, Jimena
Apicultura
Asociaciones de Apicultura
Redes Sociales
Argentina
Apiculture
Beekeepers' Associations
Social Networks
Beekeeping
title_short Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
title_full Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
title_fullStr Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
title_full_unstemmed Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
title_sort Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
dc.creator.none.fl_str_mv Andrieu, Jimena
Fernández-Uclés, Domingo
Mozas-Moral, Adoración
Bernal-Jurado, Enrique
author Andrieu, Jimena
author_facet Andrieu, Jimena
Fernández-Uclés, Domingo
Mozas-Moral, Adoración
Bernal-Jurado, Enrique
author_role author
author2 Fernández-Uclés, Domingo
Mozas-Moral, Adoración
Bernal-Jurado, Enrique
author2_role author
author
author
dc.subject.none.fl_str_mv Apicultura
Asociaciones de Apicultura
Redes Sociales
Argentina
Apiculture
Beekeepers' Associations
Social Networks
Beekeeping
topic Apicultura
Asociaciones de Apicultura
Redes Sociales
Argentina
Apiculture
Beekeepers' Associations
Social Networks
Beekeeping
dc.description.none.fl_txt_mv The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.
EEA San Juan
Fil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina.
Fil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina.
Fil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España
Fil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España
Fil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; España
description The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.
publishDate 2021
dc.date.none.fl_str_mv 2021-08
2022-06-09T14:01:08Z
2022-06-09T14:01:08Z
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.12123/12061
https://www.mdpi.com/2077-0472/11/8/694
2077-0472
https://doi.org/10.3390/agriculture11080694
url http://hdl.handle.net/20.500.12123/12061
https://www.mdpi.com/2077-0472/11/8/694
https://doi.org/10.3390/agriculture11080694
identifier_str_mv 2077-0472
dc.language.none.fl_str_mv eng
language eng
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Argentina .......... (nation) (World, South America)
7006477
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv Agriculture 11 (8) : 694 (August 2021)
reponame:INTA Digital (INTA)
instname:Instituto Nacional de Tecnología Agropecuaria
reponame_str INTA Digital (INTA)
collection INTA Digital (INTA)
instname_str Instituto Nacional de Tecnología Agropecuaria
repository.name.fl_str_mv INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuaria
repository.mail.fl_str_mv tripaldi.nicolas@inta.gob.ar
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score 12.712165

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