Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities
- Autores
- Andrieu, Jimena; Fernández-Uclés, Domingo; Mozas-Moral, Adoración; Bernal-Jurado, Enrique
- Año de publicación
- 2021
- Idioma
- inglés
- Tipo de recurso
- artículo
- Estado
- versión publicada
- Descripción
- The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.
EEA San Juan
Fil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina.
Fil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina.
Fil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España
Fil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España
Fil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; España - Fuente
- Agriculture 11 (8) : 694 (August 2021)
- Materia
-
Apicultura
Asociaciones de Apicultura
Redes Sociales
Argentina
Apiculture
Beekeepers' Associations
Social Networks
Beekeeping - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- http://creativecommons.org/licenses/by-nc-sa/4.0/
- Repositorio
- Institución
- Instituto Nacional de Tecnología Agropecuaria
- OAI Identificador
- oai:localhost:20.500.12123/12061
Ver los metadatos del registro completo
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Popularity in Social Networks. The Case of Argentine Beekeeping Production EntitiesAndrieu, JimenaFernández-Uclés, DomingoMozas-Moral, AdoraciónBernal-Jurado, EnriqueApiculturaAsociaciones de ApiculturaRedes SocialesArgentinaApicultureBeekeepers' AssociationsSocial NetworksBeekeepingThe context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.EEA San JuanFil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina.Fil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina.Fil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; EspañaFil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; EspañaFil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; EspañaMDPI2022-06-09T14:01:08Z2022-06-09T14:01:08Z2021-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfhttp://hdl.handle.net/20.500.12123/12061https://www.mdpi.com/2077-0472/11/8/6942077-0472https://doi.org/10.3390/agriculture11080694Agriculture 11 (8) : 694 (August 2021)reponame:INTA Digital (INTA)instname:Instituto Nacional de Tecnología AgropecuariaengArgentina .......... (nation) (World, South America)7006477info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)2025-09-29T13:45:35Zoai:localhost:20.500.12123/12061instacron:INTAInstitucionalhttp://repositorio.inta.gob.ar/Organismo científico-tecnológicoNo correspondehttp://repositorio.inta.gob.ar/oai/requesttripaldi.nicolas@inta.gob.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:l2025-09-29 13:45:35.835INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuariafalse |
dc.title.none.fl_str_mv |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
title |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
spellingShingle |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities Andrieu, Jimena Apicultura Asociaciones de Apicultura Redes Sociales Argentina Apiculture Beekeepers' Associations Social Networks Beekeeping |
title_short |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
title_full |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
title_fullStr |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
title_full_unstemmed |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
title_sort |
Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities |
dc.creator.none.fl_str_mv |
Andrieu, Jimena Fernández-Uclés, Domingo Mozas-Moral, Adoración Bernal-Jurado, Enrique |
author |
Andrieu, Jimena |
author_facet |
Andrieu, Jimena Fernández-Uclés, Domingo Mozas-Moral, Adoración Bernal-Jurado, Enrique |
author_role |
author |
author2 |
Fernández-Uclés, Domingo Mozas-Moral, Adoración Bernal-Jurado, Enrique |
author2_role |
author author author |
dc.subject.none.fl_str_mv |
Apicultura Asociaciones de Apicultura Redes Sociales Argentina Apiculture Beekeepers' Associations Social Networks Beekeeping |
topic |
Apicultura Asociaciones de Apicultura Redes Sociales Argentina Apiculture Beekeepers' Associations Social Networks Beekeeping |
dc.description.none.fl_txt_mv |
The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms. EEA San Juan Fil: Andrieu, Jimena. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria San Juan; Argentina. Fil: Andrieu, Jimena. Universidad Nacional de San Juan; Argentina. Fil: Fernández-Uclés, Domingo. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España Fil: Mozas-Moral, Adoración. University of Jaén. Faculty of Social and Legal Sciences. Department of Business Organization, Marketing and Sociology; España Fil: Bernal-Jurado, Enrique. University of Jaén. Faculty of Social and Legal Sciences. Department of Economics; España |
description |
The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08 2022-06-09T14:01:08Z 2022-06-09T14:01:08Z |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:ar-repo/semantics/articulo |
format |
article |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
http://hdl.handle.net/20.500.12123/12061 https://www.mdpi.com/2077-0472/11/8/694 2077-0472 https://doi.org/10.3390/agriculture11080694 |
url |
http://hdl.handle.net/20.500.12123/12061 https://www.mdpi.com/2077-0472/11/8/694 https://doi.org/10.3390/agriculture11080694 |
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2077-0472 |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-sa/4.0/ Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
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openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nc-sa/4.0/ Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) |
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Argentina .......... (nation) (World, South America) 7006477 |
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MDPI |
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MDPI |
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Agriculture 11 (8) : 694 (August 2021) reponame:INTA Digital (INTA) instname:Instituto Nacional de Tecnología Agropecuaria |
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INTA Digital (INTA) |
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Instituto Nacional de Tecnología Agropecuaria |
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INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuaria |
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tripaldi.nicolas@inta.gob.ar |
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