Where's the beef? Retail channel choice and beef preferences in Argentina

Autores
Colella, Florencia Manon; Ortega, David Leonardo
Año de publicación
2017
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance.
Instituto de Economía
Fil: Colella, Florencia Manon. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación en Ciencias Políticas, Económicas y Sociales. Instituto de Economía; Argentina
Fil: Ortega, David Leonardo. Michigan State University. Dept. of Agricultural, Food and Resource Economics; Estados Unidos
Fuente
Meat science, 133 : 86-94. (2017)
Materia
Consumidores
Preferencias alimentarias
Comportamiento del consumidor
Carne bovina
Mercadeo
Industria de la carne
Argentina
Comercialización
Consumers
Consumer Behavior
Beef
Marketing
Meat industry
Argentine Republic
Feeding preferences
Nivel de accesibilidad
acceso restringido
Condiciones de uso
Repositorio
INTA Digital (INTA)
Institución
Instituto Nacional de Tecnología Agropecuaria
OAI Identificador
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spelling Where's the beef? Retail channel choice and beef preferences in ArgentinaColella, Florencia ManonOrtega, David LeonardoConsumidoresPreferencias alimentariasComportamiento del consumidorCarne bovinaMercadeoIndustria de la carneArgentinaComercializaciónConsumersConsumer BehaviorBeefMarketingMeat industryArgentine RepublicFeeding preferencesArgentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance.Instituto de EconomíaFil: Colella, Florencia Manon. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación en Ciencias Políticas, Económicas y Sociales. Instituto de Economía; ArgentinaFil: Ortega, David Leonardo. Michigan State University. Dept. of Agricultural, Food and Resource Economics; Estados Unidos2018-02-14T15:18:37Z2018-02-14T15:18:37Z2017-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfhttp://hdl.handle.net/20.500.12123/1862Florencia Colella, David L. Ortega,Where's the beef? Retail channel choice and beef preferences in Argentina,Meat Science, Volume 133,2017, Pages 86-94, ISSN 0309-1740, https://doi.org/10.1016/j.meatsci.2017.06.004. (http://www.sciencedirect.com/science/article/pii/S0309174017303285)0309-1740https://doi.org/10.1016/j.meatsci.2017.06.004Meat science, 133 : 86-94. (2017)reponame:INTA Digital (INTA)instname:Instituto Nacional de Tecnología Agropecuariaenginfo:eu-repo/semantics/restrictedAccess2025-09-29T13:44:14Zoai:localhost:20.500.12123/1862instacron:INTAInstitucionalhttp://repositorio.inta.gob.ar/Organismo científico-tecnológicoNo correspondehttp://repositorio.inta.gob.ar/oai/requesttripaldi.nicolas@inta.gob.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:l2025-09-29 13:44:15.035INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuariafalse
dc.title.none.fl_str_mv Where's the beef? Retail channel choice and beef preferences in Argentina
title Where's the beef? Retail channel choice and beef preferences in Argentina
spellingShingle Where's the beef? Retail channel choice and beef preferences in Argentina
Colella, Florencia Manon
Consumidores
Preferencias alimentarias
Comportamiento del consumidor
Carne bovina
Mercadeo
Industria de la carne
Argentina
Comercialización
Consumers
Consumer Behavior
Beef
Marketing
Meat industry
Argentine Republic
Feeding preferences
title_short Where's the beef? Retail channel choice and beef preferences in Argentina
title_full Where's the beef? Retail channel choice and beef preferences in Argentina
title_fullStr Where's the beef? Retail channel choice and beef preferences in Argentina
title_full_unstemmed Where's the beef? Retail channel choice and beef preferences in Argentina
title_sort Where's the beef? Retail channel choice and beef preferences in Argentina
dc.creator.none.fl_str_mv Colella, Florencia Manon
Ortega, David Leonardo
author Colella, Florencia Manon
author_facet Colella, Florencia Manon
Ortega, David Leonardo
author_role author
author2 Ortega, David Leonardo
author2_role author
dc.subject.none.fl_str_mv Consumidores
Preferencias alimentarias
Comportamiento del consumidor
Carne bovina
Mercadeo
Industria de la carne
Argentina
Comercialización
Consumers
Consumer Behavior
Beef
Marketing
Meat industry
Argentine Republic
Feeding preferences
topic Consumidores
Preferencias alimentarias
Comportamiento del consumidor
Carne bovina
Mercadeo
Industria de la carne
Argentina
Comercialización
Consumers
Consumer Behavior
Beef
Marketing
Meat industry
Argentine Republic
Feeding preferences
dc.description.none.fl_txt_mv Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance.
Instituto de Economía
Fil: Colella, Florencia Manon. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación en Ciencias Políticas, Económicas y Sociales. Instituto de Economía; Argentina
Fil: Ortega, David Leonardo. Michigan State University. Dept. of Agricultural, Food and Resource Economics; Estados Unidos
description Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance.
publishDate 2017
dc.date.none.fl_str_mv 2017-11
2018-02-14T15:18:37Z
2018-02-14T15:18:37Z
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.12123/1862
Florencia Colella, David L. Ortega,Where's the beef? Retail channel choice and beef preferences in Argentina,Meat Science, Volume 133,2017, Pages 86-94, ISSN 0309-1740, https://doi.org/10.1016/j.meatsci.2017.06.004. (http://www.sciencedirect.com/science/article/pii/S0309174017303285)
0309-1740
https://doi.org/10.1016/j.meatsci.2017.06.004
url http://hdl.handle.net/20.500.12123/1862
https://doi.org/10.1016/j.meatsci.2017.06.004
identifier_str_mv Florencia Colella, David L. Ortega,Where's the beef? Retail channel choice and beef preferences in Argentina,Meat Science, Volume 133,2017, Pages 86-94, ISSN 0309-1740, https://doi.org/10.1016/j.meatsci.2017.06.004. (http://www.sciencedirect.com/science/article/pii/S0309174017303285)
0309-1740
dc.language.none.fl_str_mv eng
language eng
dc.rights.none.fl_str_mv info:eu-repo/semantics/restrictedAccess
eu_rights_str_mv restrictedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv Meat science, 133 : 86-94. (2017)
reponame:INTA Digital (INTA)
instname:Instituto Nacional de Tecnología Agropecuaria
reponame_str INTA Digital (INTA)
collection INTA Digital (INTA)
instname_str Instituto Nacional de Tecnología Agropecuaria
repository.name.fl_str_mv INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuaria
repository.mail.fl_str_mv tripaldi.nicolas@inta.gob.ar
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