Business Plan: A Preliminary Approach to an Unknown Genre

Autores
Navarro, Federico Daniel
Año de publicación
2015
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
The business plan has been widely included in the curricula of economics degrees and is key to business practice worldwide, but has not been studied from a socio-discursive perspective yet due to restrictions in its social, spatial, and temporal circulation. Based on interviews and qualitative analysis of a corpus of 38 texts written in Spanish, I aim to provide a preliminary description of the genre. Results indicate that a chain of four phases is associated to a continuum of social settings organized through entrepreneurial/corporate and expert/training variables; its rhetorical structure includes describing present/potential situation of the company and market and describing future processes of strategic actions regarding the marketing, production, and financial plans. This analysis offers methodological innovations to account for occluded genres, encourages the contrastive study of the business plan in different cultural and linguistic environments, and assists business teachers with a situated picture of the genre.
Fil: Navarro, Federico Daniel. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad de Buenos Aires; Argentina. Universidad Nacional de General Sarmiento; Argentina
Materia
PROFESSIONAL DISCOURSE ANALYSIS
GENRE ANALYSIS
SPANISH FOR SPECIFIC PURPOSES
RHETORICAL STRUCTURE
BUSINESS WRITING
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/112806
Acceder
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spelling Business Plan: A Preliminary Approach to an Unknown GenreNavarro, Federico DanielPROFESSIONAL DISCOURSE ANALYSISGENRE ANALYSISSPANISH FOR SPECIFIC PURPOSESRHETORICAL STRUCTUREBUSINESS WRITINGhttps://purl.org/becyt/ford/6.2https://purl.org/becyt/ford/6https://purl.org/becyt/ford/5.2https://purl.org/becyt/ford/5https://purl.org/becyt/ford/5.3https://purl.org/becyt/ford/5The business plan has been widely included in the curricula of economics degrees and is key to business practice worldwide, but has not been studied from a socio-discursive perspective yet due to restrictions in its social, spatial, and temporal circulation. Based on interviews and qualitative analysis of a corpus of 38 texts written in Spanish, I aim to provide a preliminary description of the genre. Results indicate that a chain of four phases is associated to a continuum of social settings organized through entrepreneurial/corporate and expert/training variables; its rhetorical structure includes describing present/potential situation of the company and market and describing future processes of strategic actions regarding the marketing, production, and financial plans. This analysis offers methodological innovations to account for occluded genres, encourages the contrastive study of the business plan in different cultural and linguistic environments, and assists business teachers with a situated picture of the genre.Fil: Navarro, Federico Daniel. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad de Buenos Aires; Argentina. Universidad Nacional de General Sarmiento; ArgentinaAsociación Europea de Lenguas para Fines Específicos2015-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/112806Navarro, Federico Daniel; Business Plan: A Preliminary Approach to an Unknown Genre; Asociación Europea de Lenguas para Fines Específicos; Ibérica; 30; 9-2015; 129-1541139-7241CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/http://www.aelfe.org/documents/30_06_IBERICA.pdfinfo:eu-repo/semantics/altIdentifier/url/http://www.aelfe.org/?s=revista&veure=30info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-10-15T15:10:22Zoai:ri.conicet.gov.ar:11336/112806instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-10-15 15:10:22.929CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv Business Plan: A Preliminary Approach to an Unknown Genre
title Business Plan: A Preliminary Approach to an Unknown Genre
spellingShingle Business Plan: A Preliminary Approach to an Unknown Genre
Navarro, Federico Daniel
PROFESSIONAL DISCOURSE ANALYSIS
GENRE ANALYSIS
SPANISH FOR SPECIFIC PURPOSES
RHETORICAL STRUCTURE
BUSINESS WRITING
title_short Business Plan: A Preliminary Approach to an Unknown Genre
title_full Business Plan: A Preliminary Approach to an Unknown Genre
title_fullStr Business Plan: A Preliminary Approach to an Unknown Genre
title_full_unstemmed Business Plan: A Preliminary Approach to an Unknown Genre
title_sort Business Plan: A Preliminary Approach to an Unknown Genre
dc.creator.none.fl_str_mv Navarro, Federico Daniel
author Navarro, Federico Daniel
author_facet Navarro, Federico Daniel
author_role author
dc.subject.none.fl_str_mv PROFESSIONAL DISCOURSE ANALYSIS
GENRE ANALYSIS
SPANISH FOR SPECIFIC PURPOSES
RHETORICAL STRUCTURE
BUSINESS WRITING
topic PROFESSIONAL DISCOURSE ANALYSIS
GENRE ANALYSIS
SPANISH FOR SPECIFIC PURPOSES
RHETORICAL STRUCTURE
BUSINESS WRITING
purl_subject.fl_str_mv https://purl.org/becyt/ford/6.2
https://purl.org/becyt/ford/6
https://purl.org/becyt/ford/5.2
https://purl.org/becyt/ford/5
https://purl.org/becyt/ford/5.3
https://purl.org/becyt/ford/5
dc.description.none.fl_txt_mv The business plan has been widely included in the curricula of economics degrees and is key to business practice worldwide, but has not been studied from a socio-discursive perspective yet due to restrictions in its social, spatial, and temporal circulation. Based on interviews and qualitative analysis of a corpus of 38 texts written in Spanish, I aim to provide a preliminary description of the genre. Results indicate that a chain of four phases is associated to a continuum of social settings organized through entrepreneurial/corporate and expert/training variables; its rhetorical structure includes describing present/potential situation of the company and market and describing future processes of strategic actions regarding the marketing, production, and financial plans. This analysis offers methodological innovations to account for occluded genres, encourages the contrastive study of the business plan in different cultural and linguistic environments, and assists business teachers with a situated picture of the genre.
Fil: Navarro, Federico Daniel. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad de Buenos Aires; Argentina. Universidad Nacional de General Sarmiento; Argentina
description The business plan has been widely included in the curricula of economics degrees and is key to business practice worldwide, but has not been studied from a socio-discursive perspective yet due to restrictions in its social, spatial, and temporal circulation. Based on interviews and qualitative analysis of a corpus of 38 texts written in Spanish, I aim to provide a preliminary description of the genre. Results indicate that a chain of four phases is associated to a continuum of social settings organized through entrepreneurial/corporate and expert/training variables; its rhetorical structure includes describing present/potential situation of the company and market and describing future processes of strategic actions regarding the marketing, production, and financial plans. This analysis offers methodological innovations to account for occluded genres, encourages the contrastive study of the business plan in different cultural and linguistic environments, and assists business teachers with a situated picture of the genre.
publishDate 2015
dc.date.none.fl_str_mv 2015-09
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/112806
Navarro, Federico Daniel; Business Plan: A Preliminary Approach to an Unknown Genre; Asociación Europea de Lenguas para Fines Específicos; Ibérica; 30; 9-2015; 129-154
1139-7241
CONICET Digital
CONICET
url http://hdl.handle.net/11336/112806
identifier_str_mv Navarro, Federico Daniel; Business Plan: A Preliminary Approach to an Unknown Genre; Asociación Europea de Lenguas para Fines Específicos; Ibérica; 30; 9-2015; 129-154
1139-7241
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/http://www.aelfe.org/documents/30_06_IBERICA.pdf
info:eu-repo/semantics/altIdentifier/url/http://www.aelfe.org/?s=revista&veure=30
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Asociación Europea de Lenguas para Fines Específicos
publisher.none.fl_str_mv Asociación Europea de Lenguas para Fines Específicos
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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score 13.22299

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