People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries

Autores
Moretto, Marcio; Ortellado, Pablo; Kessler, Gabriel; Vommaro, Gabriel Alejandro; Rodríguez Raga, Juan Carlos; Luna, Juan Pablo; Heinen, Eduarth; Cely, Laura Fernanda; Toro, Sergio
Año de publicación
2022
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
A growing body of literature has noted an age pattern in the sharing of false news insocial media, with older people sharing more often misinformation than younger users.In this article we supplement this literature by documenting two distinct butcomplementary phenomena: Facebook users share more content as they get olderregardless of whether it is political; and that this increment in sharing activity as ageincreases is more intense with political and partisan URLs. Based on the FacebookPrivacy-Protected Full URLs Data Set, a vast Facebook database with demographicinformation of those who saw and shared links on Facebook in 46 countries, weinvestigate the impact of age on link-sharing activity. We found that in 43 countries, theaverage age of people who shared links was considerably higher than the age of thosewho saw the links. In a more detailed study, with Facebook users in South America, wefind that the average age increases consecutively in the sharing of non-political content,in the sharing of political content, in the sharing of partisan sites and in the sharing ofright-leaning partisan sites.
Fil: Moretto, Marcio. Universidade de Sao Paulo; Brasil
Fil: Ortellado, Pablo. Universidade de Sao Paulo; Brasil
Fil: Kessler, Gabriel. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de San Martín; Argentina
Fil: Vommaro, Gabriel Alejandro. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de San Martín; Argentina
Fil: Rodríguez Raga, Juan Carlos. Universidad de Los Andes; Venezuela
Fil: Luna, Juan Pablo. Pontificia Universidad Católica de Chile; Chile
Fil: Heinen, Eduarth. Universidade de Sao Paulo; Brasil
Fil: Cely, Laura Fernanda. Universidad de Los Andes; Venezuela
Fil: Toro, Sergio. Universidad de Concepción; Chile
Materia
Older adults
Social media
Facebook
Latin America
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/235258
Acceder
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network_name_str CONICET Digital (CONICET)
spelling People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countriesMoretto, MarcioOrtellado, PabloKessler, GabrielVommaro, Gabriel AlejandroRodríguez Raga, Juan CarlosLuna, Juan PabloHeinen, EduarthCely, Laura FernandaToro, SergioOlder adultsSocial mediaFacebookLatin Americahttps://purl.org/becyt/ford/5.9https://purl.org/becyt/ford/5A growing body of literature has noted an age pattern in the sharing of false news insocial media, with older people sharing more often misinformation than younger users.In this article we supplement this literature by documenting two distinct butcomplementary phenomena: Facebook users share more content as they get olderregardless of whether it is political; and that this increment in sharing activity as ageincreases is more intense with political and partisan URLs. Based on the FacebookPrivacy-Protected Full URLs Data Set, a vast Facebook database with demographicinformation of those who saw and shared links on Facebook in 46 countries, weinvestigate the impact of age on link-sharing activity. We found that in 43 countries, theaverage age of people who shared links was considerably higher than the age of thosewho saw the links. In a more detailed study, with Facebook users in South America, wefind that the average age increases consecutively in the sharing of non-political content,in the sharing of political content, in the sharing of partisan sites and in the sharing ofright-leaning partisan sites.Fil: Moretto, Marcio. Universidade de Sao Paulo; BrasilFil: Ortellado, Pablo. Universidade de Sao Paulo; BrasilFil: Kessler, Gabriel. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de San Martín; ArgentinaFil: Vommaro, Gabriel Alejandro. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de San Martín; ArgentinaFil: Rodríguez Raga, Juan Carlos. Universidad de Los Andes; VenezuelaFil: Luna, Juan Pablo. Pontificia Universidad Católica de Chile; ChileFil: Heinen, Eduarth. Universidade de Sao Paulo; BrasilFil: Cely, Laura Fernanda. Universidad de Los Andes; VenezuelaFil: Toro, Sergio. Universidad de Concepción; ChileUniversity of Zurich2022-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/235258Moretto, Marcio; Ortellado, Pablo; Kessler, Gabriel; Vommaro, Gabriel Alejandro; Rodríguez Raga, Juan Carlos; et al.; People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries; University of Zurich; Journal of Quantitative Description: Digital Media; 2; 5-2022; 1-202673-8813CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://journalqd.org/article/view/3317info:eu-repo/semantics/altIdentifier/doi/10.51685/jqd.2022.018info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T09:43:48Zoai:ri.conicet.gov.ar:11336/235258instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 09:43:49.059CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
title People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
spellingShingle People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
Moretto, Marcio
Older adults
Social media
Facebook
Latin America
title_short People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
title_full People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
title_fullStr People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
title_full_unstemmed People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
title_sort People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries
dc.creator.none.fl_str_mv Moretto, Marcio
Ortellado, Pablo
Kessler, Gabriel
Vommaro, Gabriel Alejandro
Rodríguez Raga, Juan Carlos
Luna, Juan Pablo
Heinen, Eduarth
Cely, Laura Fernanda
Toro, Sergio
author Moretto, Marcio
author_facet Moretto, Marcio
Ortellado, Pablo
Kessler, Gabriel
Vommaro, Gabriel Alejandro
Rodríguez Raga, Juan Carlos
Luna, Juan Pablo
Heinen, Eduarth
Cely, Laura Fernanda
Toro, Sergio
author_role author
author2 Ortellado, Pablo
Kessler, Gabriel
Vommaro, Gabriel Alejandro
Rodríguez Raga, Juan Carlos
Luna, Juan Pablo
Heinen, Eduarth
Cely, Laura Fernanda
Toro, Sergio
author2_role author
author
author
author
author
author
author
author
dc.subject.none.fl_str_mv Older adults
Social media
Facebook
Latin America
topic Older adults
Social media
Facebook
Latin America
purl_subject.fl_str_mv https://purl.org/becyt/ford/5.9
https://purl.org/becyt/ford/5
dc.description.none.fl_txt_mv A growing body of literature has noted an age pattern in the sharing of false news insocial media, with older people sharing more often misinformation than younger users.In this article we supplement this literature by documenting two distinct butcomplementary phenomena: Facebook users share more content as they get olderregardless of whether it is political; and that this increment in sharing activity as ageincreases is more intense with political and partisan URLs. Based on the FacebookPrivacy-Protected Full URLs Data Set, a vast Facebook database with demographicinformation of those who saw and shared links on Facebook in 46 countries, weinvestigate the impact of age on link-sharing activity. We found that in 43 countries, theaverage age of people who shared links was considerably higher than the age of thosewho saw the links. In a more detailed study, with Facebook users in South America, wefind that the average age increases consecutively in the sharing of non-political content,in the sharing of political content, in the sharing of partisan sites and in the sharing ofright-leaning partisan sites.
Fil: Moretto, Marcio. Universidade de Sao Paulo; Brasil
Fil: Ortellado, Pablo. Universidade de Sao Paulo; Brasil
Fil: Kessler, Gabriel. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de San Martín; Argentina
Fil: Vommaro, Gabriel Alejandro. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de San Martín; Argentina
Fil: Rodríguez Raga, Juan Carlos. Universidad de Los Andes; Venezuela
Fil: Luna, Juan Pablo. Pontificia Universidad Católica de Chile; Chile
Fil: Heinen, Eduarth. Universidade de Sao Paulo; Brasil
Fil: Cely, Laura Fernanda. Universidad de Los Andes; Venezuela
Fil: Toro, Sergio. Universidad de Concepción; Chile
description A growing body of literature has noted an age pattern in the sharing of false news insocial media, with older people sharing more often misinformation than younger users.In this article we supplement this literature by documenting two distinct butcomplementary phenomena: Facebook users share more content as they get olderregardless of whether it is political; and that this increment in sharing activity as ageincreases is more intense with political and partisan URLs. Based on the FacebookPrivacy-Protected Full URLs Data Set, a vast Facebook database with demographicinformation of those who saw and shared links on Facebook in 46 countries, weinvestigate the impact of age on link-sharing activity. We found that in 43 countries, theaverage age of people who shared links was considerably higher than the age of thosewho saw the links. In a more detailed study, with Facebook users in South America, wefind that the average age increases consecutively in the sharing of non-political content,in the sharing of political content, in the sharing of partisan sites and in the sharing ofright-leaning partisan sites.
publishDate 2022
dc.date.none.fl_str_mv 2022-05
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/235258
Moretto, Marcio; Ortellado, Pablo; Kessler, Gabriel; Vommaro, Gabriel Alejandro; Rodríguez Raga, Juan Carlos; et al.; People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries; University of Zurich; Journal of Quantitative Description: Digital Media; 2; 5-2022; 1-20
2673-8813
CONICET Digital
CONICET
url http://hdl.handle.net/11336/235258
identifier_str_mv Moretto, Marcio; Ortellado, Pablo; Kessler, Gabriel; Vommaro, Gabriel Alejandro; Rodríguez Raga, Juan Carlos; et al.; People are more engaged on Facebook as they get older, especially in politics: Evidence from users in 46 countries; University of Zurich; Journal of Quantitative Description: Digital Media; 2; 5-2022; 1-20
2673-8813
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/https://journalqd.org/article/view/3317
info:eu-repo/semantics/altIdentifier/doi/10.51685/jqd.2022.018
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv University of Zurich
publisher.none.fl_str_mv University of Zurich
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
_version_ 1844613378891317248
score 13.070432

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