How color rhetoric is used to persuade: chromatic argumentation in visual statements

Autores
Caivano, Jose Luis Ricardo; López, Mabel Amanda
Año de publicación
2010
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Aristotle's Rethoric is the most ancient work exposing a technique to persuade, to promote adhesion by means of reason that could be more or less logical or credible. In order to argue in favour or against something, it was necessary to employ a technique to find out "what to say" (the appropriate arguments) and "how to say" those ideas.
Fil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Fil: López, Mabel Amanda. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; Argentina
Materia
Visual statements
Chromatic rhetorical figures
Argumentation
Persuasion
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/27452
Acceder
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spelling How color rhetoric is used to persuade: chromatic argumentation in visual statementsCaivano, Jose Luis RicardoLópez, Mabel AmandaVisual statementsChromatic rhetorical figuresArgumentationPersuasionhttps://purl.org/becyt/ford/6.4https://purl.org/becyt/ford/6Aristotle's Rethoric is the most ancient work exposing a technique to persuade, to promote adhesion by means of reason that could be more or less logical or credible. In order to argue in favour or against something, it was necessary to employ a technique to find out "what to say" (the appropriate arguments) and "how to say" those ideas.Fil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: López, Mabel Amanda. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; ArgentinaSociety of Dyers and Colourists2010-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/27452Caivano, Jose Luis Ricardo; López, Mabel Amanda; How color rhetoric is used to persuade: chromatic argumentation in visual statements; Society of Dyers and Colourists; Colour: Design & Creativity; 5; 9-2010; 1-111753-7223enginfo:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5.htminfo:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5/jaic_v5_07.pdfinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T10:16:31Zoai:ri.conicet.gov.ar:11336/27452instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 10:16:32.188CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv How color rhetoric is used to persuade: chromatic argumentation in visual statements
title How color rhetoric is used to persuade: chromatic argumentation in visual statements
spellingShingle How color rhetoric is used to persuade: chromatic argumentation in visual statements
Caivano, Jose Luis Ricardo
Visual statements
Chromatic rhetorical figures
Argumentation
Persuasion
title_short How color rhetoric is used to persuade: chromatic argumentation in visual statements
title_full How color rhetoric is used to persuade: chromatic argumentation in visual statements
title_fullStr How color rhetoric is used to persuade: chromatic argumentation in visual statements
title_full_unstemmed How color rhetoric is used to persuade: chromatic argumentation in visual statements
title_sort How color rhetoric is used to persuade: chromatic argumentation in visual statements
dc.creator.none.fl_str_mv Caivano, Jose Luis Ricardo
López, Mabel Amanda
author Caivano, Jose Luis Ricardo
author_facet Caivano, Jose Luis Ricardo
López, Mabel Amanda
author_role author
author2 López, Mabel Amanda
author2_role author
dc.subject.none.fl_str_mv Visual statements
Chromatic rhetorical figures
Argumentation
Persuasion
topic Visual statements
Chromatic rhetorical figures
Argumentation
Persuasion
purl_subject.fl_str_mv https://purl.org/becyt/ford/6.4
https://purl.org/becyt/ford/6
dc.description.none.fl_txt_mv Aristotle's Rethoric is the most ancient work exposing a technique to persuade, to promote adhesion by means of reason that could be more or less logical or credible. In order to argue in favour or against something, it was necessary to employ a technique to find out "what to say" (the appropriate arguments) and "how to say" those ideas.
Fil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Fil: López, Mabel Amanda. Universidad de Buenos Aires. Facultad de Arquitectura y Urbanismo; Argentina
description Aristotle's Rethoric is the most ancient work exposing a technique to persuade, to promote adhesion by means of reason that could be more or less logical or credible. In order to argue in favour or against something, it was necessary to employ a technique to find out "what to say" (the appropriate arguments) and "how to say" those ideas.
publishDate 2010
dc.date.none.fl_str_mv 2010-09
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/27452
Caivano, Jose Luis Ricardo; López, Mabel Amanda; How color rhetoric is used to persuade: chromatic argumentation in visual statements; Society of Dyers and Colourists; Colour: Design & Creativity; 5; 9-2010; 1-11
1753-7223
url http://hdl.handle.net/11336/27452
identifier_str_mv Caivano, Jose Luis Ricardo; López, Mabel Amanda; How color rhetoric is used to persuade: chromatic argumentation in visual statements; Society of Dyers and Colourists; Colour: Design & Creativity; 5; 9-2010; 1-11
1753-7223
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5.htm
info:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5/jaic_v5_07.pdf
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Society of Dyers and Colourists
publisher.none.fl_str_mv Society of Dyers and Colourists
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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score 13.070432

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