Towards a rhetoric of interaction : three case studies

Autores
Martins, Marcos André Franco; Emanuel, Bárbara
Año de publicación
2014
Idioma
inglés
Tipo de recurso
documento de conferencia
Estado
versión publicada
Descripción
Fil: Martins, Marcos André Franco. Universidad del Estado de Río de Janeiro. Escuela Superior de Diseño Industrial; Brasil
Fil: Emanuel, Bárbara. Universidad del Estado de Río de Janeiro. Escuela Superior de Diseño Industrial; Brasil
Abstract: The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”. The purpose of this work is to explore rhetorical possibilities of interactive features, that is, how different interactive design solutions may influence the apprehension of messages and help the building of arguments. The study is based on the analysis of three websites: “Central Cervejas”, a virtual tour through a Portuguese brewery; “Lifesaver”, a lesson of life-saving methods by the British Resuscitation Council; and “Sortie en Mer”, an advertisement for a safety gear company. The methodology of analysis concentrates on three main aspects: a) communicated function, b) engagement of users, and c) presence of rhetorical appeals (ethos, logos and pathos)
Fuente
Interaction South America (ISA) : Conferencia Lationamericana de Diseño de Interacción (6ª : 2014 : Buenos Aires)
Materia
RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-sa/4.0/
Repositorio
Repositorio Institucional (UCA)
Institución
Pontificia Universidad Católica Argentina
OAI Identificador
oai:ucacris:123456789/7955
Acceder
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oai_identifier_str oai:ucacris:123456789/7955
network_acronym_str RIUCA
repository_id_str 2585
network_name_str Repositorio Institucional (UCA)
spelling Towards a rhetoric of interaction : three case studiesMartins, Marcos André FrancoEmanuel, BárbaraRETORICAINTERACCIONPERSUASIONCONTENIDO AUDIOVISUALDISEÑO DE SITIOS WEBTECNOLOGIA DIGITALUSUARIOSISA14Fil: Martins, Marcos André Franco. Universidad del Estado de Río de Janeiro. Escuela Superior de Diseño Industrial; BrasilFil: Emanuel, Bárbara. Universidad del Estado de Río de Janeiro. Escuela Superior de Diseño Industrial; BrasilAbstract: The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”. The purpose of this work is to explore rhetorical possibilities of interactive features, that is, how different interactive design solutions may influence the apprehension of messages and help the building of arguments. The study is based on the analysis of three websites: “Central Cervejas”, a virtual tour through a Portuguese brewery; “Lifesaver”, a lesson of life-saving methods by the British Resuscitation Council; and “Sortie en Mer”, an advertisement for a safety gear company. The methodology of analysis concentrates on three main aspects: a) communicated function, b) engagement of users, and c) presence of rhetorical appeals (ethos, logos and pathos)Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina2014info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdfhttps://repositorio.uca.edu.ar/handle/123456789/7955Martins M.A.F., Emanuel, B. Towards a rhetoric of interaction : three case studies [en línea]. En: Interaction South America (ISA 14) : 6ta. Conferencia Lationamericana de Diseño de Interacción; 2014 nov 19-22; Buenos Aires : Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/7955Interaction South America (ISA) : Conferencia Lationamericana de Diseño de Interacción (6ª : 2014 : Buenos Aires)reponame:Repositorio Institucional (UCA)instname:Pontificia Universidad Católica Argentinaenginfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/4.0/2025-07-03T10:56:38Zoai:ucacris:123456789/7955instacron:UCAInstitucionalhttps://repositorio.uca.edu.ar/Universidad privadaNo correspondehttps://repositorio.uca.edu.ar/oaiclaudia_fernandez@uca.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:25852025-07-03 10:56:38.639Repositorio Institucional (UCA) - Pontificia Universidad Católica Argentinafalse
dc.title.none.fl_str_mv Towards a rhetoric of interaction : three case studies
title Towards a rhetoric of interaction : three case studies
spellingShingle Towards a rhetoric of interaction : three case studies
Martins, Marcos André Franco
RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
title_short Towards a rhetoric of interaction : three case studies
title_full Towards a rhetoric of interaction : three case studies
title_fullStr Towards a rhetoric of interaction : three case studies
title_full_unstemmed Towards a rhetoric of interaction : three case studies
title_sort Towards a rhetoric of interaction : three case studies
dc.creator.none.fl_str_mv Martins, Marcos André Franco
Emanuel, Bárbara
author Martins, Marcos André Franco
author_facet Martins, Marcos André Franco
Emanuel, Bárbara
author_role author
author2 Emanuel, Bárbara
author2_role author
dc.contributor.none.fl_str_mv Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina
dc.subject.none.fl_str_mv RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
topic RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
dc.description.none.fl_txt_mv Fil: Martins, Marcos André Franco. Universidad del Estado de Río de Janeiro. Escuela Superior de Diseño Industrial; Brasil
Fil: Emanuel, Bárbara. Universidad del Estado de Río de Janeiro. Escuela Superior de Diseño Industrial; Brasil
Abstract: The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”. The purpose of this work is to explore rhetorical possibilities of interactive features, that is, how different interactive design solutions may influence the apprehension of messages and help the building of arguments. The study is based on the analysis of three websites: “Central Cervejas”, a virtual tour through a Portuguese brewery; “Lifesaver”, a lesson of life-saving methods by the British Resuscitation Council; and “Sortie en Mer”, an advertisement for a safety gear company. The methodology of analysis concentrates on three main aspects: a) communicated function, b) engagement of users, and c) presence of rhetorical appeals (ethos, logos and pathos)
description Fil: Martins, Marcos André Franco. Universidad del Estado de Río de Janeiro. Escuela Superior de Diseño Industrial; Brasil
publishDate 2014
dc.date.none.fl_str_mv 2014
dc.type.none.fl_str_mv info:eu-repo/semantics/conferenceObject
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_5794
info:ar-repo/semantics/documentoDeConferencia
format conferenceObject
status_str publishedVersion
dc.identifier.none.fl_str_mv https://repositorio.uca.edu.ar/handle/123456789/7955
Martins M.A.F., Emanuel, B. Towards a rhetoric of interaction : three case studies [en línea]. En: Interaction South America (ISA 14) : 6ta. Conferencia Lationamericana de Diseño de Interacción; 2014 nov 19-22; Buenos Aires : Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/7955
url https://repositorio.uca.edu.ar/handle/123456789/7955
identifier_str_mv Martins M.A.F., Emanuel, B. Towards a rhetoric of interaction : three case studies [en línea]. En: Interaction South America (ISA 14) : 6ta. Conferencia Lationamericana de Diseño de Interacción; 2014 nov 19-22; Buenos Aires : Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/7955
dc.language.none.fl_str_mv eng
language eng
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv Interaction South America (ISA) : Conferencia Lationamericana de Diseño de Interacción (6ª : 2014 : Buenos Aires)
reponame:Repositorio Institucional (UCA)
instname:Pontificia Universidad Católica Argentina
reponame_str Repositorio Institucional (UCA)
collection Repositorio Institucional (UCA)
instname_str Pontificia Universidad Católica Argentina
repository.name.fl_str_mv Repositorio Institucional (UCA) - Pontificia Universidad Católica Argentina
repository.mail.fl_str_mv claudia_fernandez@uca.edu.ar
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score 13.070432

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