The role of tourism in the country brand consolidation of Argentina

Autores
Echeverri Cañas, Lina María; Estay-Niculcar, Christian A.
Año de publicación
2013
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Fil: Echeverri Cañas, Lina María. Colegio de Estudios Superiores de Administración; Colombia.
Fil: Estay-Niculcar, Christian A. Universitat Oberta de Catalunya. Colaborador grupo ICSS; Colombia.
Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand.
Materia
Brand identity
Country image
Brand country
Positioning
Nivel de accesibilidad
acceso abierto
Condiciones de uso
Atribución-NoComercial-CompartirIgual 4.0 Internacional
Repositorio
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
Institución
Universidad Nacional de Misiones
OAI Identificador
oai:rid.unam.edu.ar:20.500.12219/4695
Acceder
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network_acronym_str RIDUNaM
repository_id_str
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spelling The role of tourism in the country brand consolidation of ArgentinaEcheverri Cañas, Lina MaríaEstay-Niculcar, Christian A.Brand identityCountry imageBrand countryPositioningFil: Echeverri Cañas, Lina María. Colegio de Estudios Superiores de Administración; Colombia.Fil: Estay-Niculcar, Christian A. Universitat Oberta de Catalunya. Colaborador grupo ICSS; Colombia.Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand.Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración2013-06-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdf278 KBhttps://hdl.handle.net/20.500.12219/4695enginfo:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574/456info:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-sa/4.0/reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)instname:Universidad Nacional de Misiones2025-09-04T11:42:56Zoai:rid.unam.edu.ar:20.500.12219/4695instacron:UNAMInstitucionalhttps://rid.unam.edu.ar/Universidad públicahttps://www.unam.edu.ar/https://rid.unam.edu.ar/oai/rsnrdArgentinaopendoar:2025-09-04 11:42:56.659Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misionesfalse
dc.title.none.fl_str_mv The role of tourism in the country brand consolidation of Argentina
title The role of tourism in the country brand consolidation of Argentina
spellingShingle The role of tourism in the country brand consolidation of Argentina
Echeverri Cañas, Lina María
Brand identity
Country image
Brand country
Positioning
title_short The role of tourism in the country brand consolidation of Argentina
title_full The role of tourism in the country brand consolidation of Argentina
title_fullStr The role of tourism in the country brand consolidation of Argentina
title_full_unstemmed The role of tourism in the country brand consolidation of Argentina
title_sort The role of tourism in the country brand consolidation of Argentina
dc.creator.none.fl_str_mv Echeverri Cañas, Lina María
Estay-Niculcar, Christian A.
author Echeverri Cañas, Lina María
author_facet Echeverri Cañas, Lina María
Estay-Niculcar, Christian A.
author_role author
author2 Estay-Niculcar, Christian A.
author2_role author
dc.subject.none.fl_str_mv Brand identity
Country image
Brand country
Positioning
topic Brand identity
Country image
Brand country
Positioning
dc.description.none.fl_txt_mv Fil: Echeverri Cañas, Lina María. Colegio de Estudios Superiores de Administración; Colombia.
Fil: Estay-Niculcar, Christian A. Universitat Oberta de Catalunya. Colaborador grupo ICSS; Colombia.
Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand.
description Fil: Echeverri Cañas, Lina María. Colegio de Estudios Superiores de Administración; Colombia.
publishDate 2013
dc.date.none.fl_str_mv 2013-06-19
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12219/4695
url https://hdl.handle.net/20.500.12219/4695
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574/456
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
Atribución-NoComercial-CompartirIgual 4.0 Internacional
http://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv Atribución-NoComercial-CompartirIgual 4.0 Internacional
http://creativecommons.org/licenses/by-nc-sa/4.0/
dc.format.none.fl_str_mv application/pdf
application/pdf
278 KB
dc.publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
dc.source.none.fl_str_mv reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
instname:Universidad Nacional de Misiones
reponame_str Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
collection Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
instname_str Universidad Nacional de Misiones
repository.name.fl_str_mv Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misiones
repository.mail.fl_str_mv
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