Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador

Autores
Ríos Ponce, Marco Antonio; Álvarez Valencia, Juan Francisco; Arízaga Toledo, Diana Carolina; Arteaga Huiracocha, Joffre Sebastián
Año de publicación
2019
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Fil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador.
Fil: Álvarez Valencia, Juan Francisco. University of Azuay. Faculty of Administration Sciences; Ecuador.
Fil: Arízaga Toledo, Diana Carolina. University of Azuay. Faculty of Administration Sciences; Ecuador.
Fil: Arteaga Huiracocha, Joffre Sebastián. University of Azuay. Faculty of Administration Sciences; Ecuador.
An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador.
Fuente
Visión de Futuro (Misiones), 1-2019; 23(1): pp. 177-197. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/index
Materia
Social Marketing
Advertising
Below the Line
Childhood Obesity
Communication
Nivel de accesibilidad
acceso abierto
Condiciones de uso
Atribución-NoComercial-CompartirIgual 4.0 Internacional
Repositorio
Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
Institución
Universidad Nacional de Misiones
OAI Identificador
oai:rid.unam.edu.ar:20.500.12219/2478
Acceder
id RIDUNaM_26e43b1386d740aa7c704a725ae56dc1
oai_identifier_str oai:rid.unam.edu.ar:20.500.12219/2478
network_acronym_str RIDUNaM
repository_id_str
network_name_str Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
spelling Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-EcuadorRíos Ponce, Marco AntonioÁlvarez Valencia, Juan FranciscoArízaga Toledo, Diana CarolinaArteaga Huiracocha, Joffre SebastiánSocial MarketingAdvertisingBelow the LineChildhood ObesityCommunicationFil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador.Fil: Álvarez Valencia, Juan Francisco. University of Azuay. Faculty of Administration Sciences; Ecuador.Fil: Arízaga Toledo, Diana Carolina. University of Azuay. Faculty of Administration Sciences; Ecuador.Fil: Arteaga Huiracocha, Joffre Sebastián. University of Azuay. Faculty of Administration Sciences; Ecuador.An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador.Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttps://hdl.handle.net/20.500.12219/2478https://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.enVisión de Futuro (Misiones), 1-2019; 23(1): pp. 177-197. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/indexreponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)instname:Universidad Nacional de Misionesenginfo:eu-repo/semantics/openAccessAtribución-NoComercial-CompartirIgual 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-sa/4.0/2025-10-30T12:34:00Zoai:rid.unam.edu.ar:20.500.12219/2478instacron:UNAMInstitucionalhttps://rid.unam.edu.ar/Universidad públicahttps://www.unam.edu.ar/https://rid.unam.edu.ar/oai/rsnrdArgentinaopendoar:2025-10-30 12:34:01.107Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misionesfalse
dc.title.none.fl_str_mv Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
spellingShingle Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
Ríos Ponce, Marco Antonio
Social Marketing
Advertising
Below the Line
Childhood Obesity
Communication
title_short Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_full Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_fullStr Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_full_unstemmed Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_sort Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
dc.creator.none.fl_str_mv Ríos Ponce, Marco Antonio
Álvarez Valencia, Juan Francisco
Arízaga Toledo, Diana Carolina
Arteaga Huiracocha, Joffre Sebastián
author Ríos Ponce, Marco Antonio
author_facet Ríos Ponce, Marco Antonio
Álvarez Valencia, Juan Francisco
Arízaga Toledo, Diana Carolina
Arteaga Huiracocha, Joffre Sebastián
author_role author
author2 Álvarez Valencia, Juan Francisco
Arízaga Toledo, Diana Carolina
Arteaga Huiracocha, Joffre Sebastián
author2_role author
author
author
dc.subject.none.fl_str_mv Social Marketing
Advertising
Below the Line
Childhood Obesity
Communication
topic Social Marketing
Advertising
Below the Line
Childhood Obesity
Communication
dc.description.none.fl_txt_mv Fil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador.
Fil: Álvarez Valencia, Juan Francisco. University of Azuay. Faculty of Administration Sciences; Ecuador.
Fil: Arízaga Toledo, Diana Carolina. University of Azuay. Faculty of Administration Sciences; Ecuador.
Fil: Arteaga Huiracocha, Joffre Sebastián. University of Azuay. Faculty of Administration Sciences; Ecuador.
An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador.
description Fil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12219/2478
https://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.en
url https://hdl.handle.net/20.500.12219/2478
https://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.en
dc.language.none.fl_str_mv eng
language eng
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
Atribución-NoComercial-CompartirIgual 4.0 Internacional
http://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv Atribución-NoComercial-CompartirIgual 4.0 Internacional
http://creativecommons.org/licenses/by-nc-sa/4.0/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publisher.none.fl_str_mv Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
dc.source.none.fl_str_mv Visión de Futuro (Misiones), 1-2019; 23(1): pp. 177-197. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/index
reponame:Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
instname:Universidad Nacional de Misiones
reponame_str Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
collection Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM)
instname_str Universidad Nacional de Misiones
repository.name.fl_str_mv Repositorio Institucional Digital de la Universidad Nacional de Misiones (UNaM) - Universidad Nacional de Misiones
repository.mail.fl_str_mv
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score 12.589754

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