Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark

Autores
Biz Lage, Wendy Melanie
Año de publicación
2024
Idioma
inglés
Tipo de recurso
tesis de grado
Estado
versión corregida
Colaborador/a o director/a de tesis
Friel, Daniel
Descripción
Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.
This study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs.
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-nd/4.0/
Repositorio
Repositorio Digital San Andrés (UdeSa)
Institución
Universidad de San Andrés
OAI Identificador
oai:repositorio.udesa.edu.ar:10908/25010
Acceder
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network_name_str Repositorio Digital San Andrés (UdeSa)
spelling Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly ClarkBiz Lage, Wendy MelanieFil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.This study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs.Universidad de San Andrés. Escuela de NegociosFriel, Daniel2025-04-16T18:17:56Z2025-04-16T18:17:56Z2024Tesisinfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/updatedVersionhttp://purl.org/coar/resource_type/c_7a1finfo:ar-repo/semantics/tesisDeGradoapplication/pdfapplication/pdfBiz Lage, W. M. (2024). Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. https://repositorio.udesa.edu.ar/handle/10908/25010https://repositorio.udesa.edu.ar/handle/10908/25010enginfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/4.0/reponame:Repositorio Digital San Andrés (UdeSa)instname:Universidad de San Andrés2025-10-23T11:20:16Zoai:repositorio.udesa.edu.ar:10908/25010instacron:Universidad de San AndrésInstitucionalhttp://repositorio.udesa.edu.ar/jspui/Universidad privadaNo correspondehttp://repositorio.udesa.edu.ar/oai/requestmsanroman@udesa.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:23632025-10-23 11:20:17.208Repositorio Digital San Andrés (UdeSa) - Universidad de San Andrésfalse
dc.title.none.fl_str_mv Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
spellingShingle Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
Biz Lage, Wendy Melanie
title_short Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_full Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_fullStr Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_full_unstemmed Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_sort Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
dc.creator.none.fl_str_mv Biz Lage, Wendy Melanie
author Biz Lage, Wendy Melanie
author_facet Biz Lage, Wendy Melanie
author_role author
dc.contributor.none.fl_str_mv Friel, Daniel
dc.description.none.fl_txt_mv Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.
This study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs.
description Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.
publishDate 2024
dc.date.none.fl_str_mv 2024
2025-04-16T18:17:56Z
2025-04-16T18:17:56Z
dc.type.none.fl_str_mv Tesis
info:eu-repo/semantics/bachelorThesis
info:eu-repo/semantics/updatedVersion
http://purl.org/coar/resource_type/c_7a1f
info:ar-repo/semantics/tesisDeGrado
format bachelorThesis
status_str updatedVersion
dc.identifier.none.fl_str_mv Biz Lage, W. M. (2024). Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. https://repositorio.udesa.edu.ar/handle/10908/25010
https://repositorio.udesa.edu.ar/handle/10908/25010
identifier_str_mv Biz Lage, W. M. (2024). Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. https://repositorio.udesa.edu.ar/handle/10908/25010
url https://repositorio.udesa.edu.ar/handle/10908/25010
dc.language.none.fl_str_mv eng
language eng
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidad de San Andrés. Escuela de Negocios
publisher.none.fl_str_mv Universidad de San Andrés. Escuela de Negocios
dc.source.none.fl_str_mv reponame:Repositorio Digital San Andrés (UdeSa)
instname:Universidad de San Andrés
reponame_str Repositorio Digital San Andrés (UdeSa)
collection Repositorio Digital San Andrés (UdeSa)
instname_str Universidad de San Andrés
repository.name.fl_str_mv Repositorio Digital San Andrés (UdeSa) - Universidad de San Andrés
repository.mail.fl_str_mv msanroman@udesa.edu.ar
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score 12.471625

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