Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
- Autores
- Biz Lage, Wendy Melanie
- Año de publicación
- 2024
- Idioma
- inglés
- Tipo de recurso
- tesis de grado
- Estado
- versión corregida
- Colaborador/a o director/a de tesis
- Friel, Daniel
- Descripción
- Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.
This study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs. - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- https://creativecommons.org/licenses/by-nc-nd/4.0/
- Repositorio
- Institución
- Universidad de San Andrés
- OAI Identificador
- oai:repositorio.udesa.edu.ar:10908/25010
Ver los metadatos del registro completo
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Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly ClarkBiz Lage, Wendy MelanieFil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.This study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs.Universidad de San Andrés. Escuela de NegociosFriel, Daniel2025-04-16T18:17:56Z2025-04-16T18:17:56Z2024Tesisinfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/updatedVersionhttp://purl.org/coar/resource_type/c_7a1finfo:ar-repo/semantics/tesisDeGradoapplication/pdfapplication/pdfBiz Lage, W. M. (2024). Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. https://repositorio.udesa.edu.ar/handle/10908/25010https://repositorio.udesa.edu.ar/handle/10908/25010enginfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/4.0/reponame:Repositorio Digital San Andrés (UdeSa)instname:Universidad de San Andrés2025-09-29T14:30:46Zoai:repositorio.udesa.edu.ar:10908/25010instacron:Universidad de San AndrésInstitucionalhttp://repositorio.udesa.edu.ar/jspui/Universidad privadaNo correspondehttp://repositorio.udesa.edu.ar/oai/requestmsanroman@udesa.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:23632025-09-29 14:30:46.445Repositorio Digital San Andrés (UdeSa) - Universidad de San Andrésfalse |
dc.title.none.fl_str_mv |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark |
title |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark |
spellingShingle |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark Biz Lage, Wendy Melanie |
title_short |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark |
title_full |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark |
title_fullStr |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark |
title_full_unstemmed |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark |
title_sort |
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark |
dc.creator.none.fl_str_mv |
Biz Lage, Wendy Melanie |
author |
Biz Lage, Wendy Melanie |
author_facet |
Biz Lage, Wendy Melanie |
author_role |
author |
dc.contributor.none.fl_str_mv |
Friel, Daniel |
dc.description.none.fl_txt_mv |
Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina. This study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs. |
description |
Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024 2025-04-16T18:17:56Z 2025-04-16T18:17:56Z |
dc.type.none.fl_str_mv |
Tesis info:eu-repo/semantics/bachelorThesis info:eu-repo/semantics/updatedVersion http://purl.org/coar/resource_type/c_7a1f info:ar-repo/semantics/tesisDeGrado |
format |
bachelorThesis |
status_str |
updatedVersion |
dc.identifier.none.fl_str_mv |
Biz Lage, W. M. (2024). Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. https://repositorio.udesa.edu.ar/handle/10908/25010 https://repositorio.udesa.edu.ar/handle/10908/25010 |
identifier_str_mv |
Biz Lage, W. M. (2024). Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. https://repositorio.udesa.edu.ar/handle/10908/25010 |
url |
https://repositorio.udesa.edu.ar/handle/10908/25010 |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by-nc-nd/4.0/ |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidad de San Andrés. Escuela de Negocios |
publisher.none.fl_str_mv |
Universidad de San Andrés. Escuela de Negocios |
dc.source.none.fl_str_mv |
reponame:Repositorio Digital San Andrés (UdeSa) instname:Universidad de San Andrés |
reponame_str |
Repositorio Digital San Andrés (UdeSa) |
collection |
Repositorio Digital San Andrés (UdeSa) |
instname_str |
Universidad de San Andrés |
repository.name.fl_str_mv |
Repositorio Digital San Andrés (UdeSa) - Universidad de San Andrés |
repository.mail.fl_str_mv |
msanroman@udesa.edu.ar |
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score |
12.559606 |