Workshops for the Construction of a Communication Strategy from a Multidimensional Approach

Autores
Iriarte, Daniela Beatriz; Cassin, Walter Luis; Mansilla, Rodolfo; Caeiro, Rafael Enrique
Año de publicación
2022
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.
EEA Catamarca
Fil: Iriarte, Daniela Beatriz. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; Argentina
Fil: Cassin, Walter Luis. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; Argentina
Fil: Mansilla, Rodolfo. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca. Agencia de Extensión Rural Paclin; Argentina
Fil: Caeiro, Rafael Enrique. Instituto Nacional Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; Argentina
Fuente
Advances in Wireless Communications and Networks 8 (1) : 1-6 (June 2022)
Materia
Comunicación
Sostenibilidad
Comunicación Participativa
Communication
Sustainability
Participatory Communication
Comunicación Estratégica
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-sa/4.0/
Repositorio
INTA Digital (INTA)
Institución
Instituto Nacional de Tecnología Agropecuaria
OAI Identificador
oai:localhost:20.500.12123/11423
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spelling Workshops for the Construction of a Communication Strategy from a Multidimensional ApproachIriarte, Daniela BeatrizCassin, Walter LuisMansilla, RodolfoCaeiro, Rafael EnriqueComunicaciónSostenibilidadComunicación ParticipativaCommunicationSustainabilityParticipatory CommunicationComunicación EstratégicaBased on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.EEA CatamarcaFil: Iriarte, Daniela Beatriz. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; ArgentinaFil: Cassin, Walter Luis. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; ArgentinaFil: Mansilla, Rodolfo. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca. Agencia de Extensión Rural Paclin; ArgentinaFil: Caeiro, Rafael Enrique. Instituto Nacional Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; ArgentinaScience Publishing Group2022-03-16T15:09:29Z2022-03-16T15:09:29Z2022-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfhttp://hdl.handle.net/20.500.12123/11423https://www.sciencepublishinggroup.com/journal/paperinfo?journalid=317&doi=10.11648/j.awcn.20220801.112575-59512575-596Xhttps://doi.org/10.11648/j.awcn.20220801.11Advances in Wireless Communications and Networks 8 (1) : 1-6 (June 2022)reponame:INTA Digital (INTA)instname:Instituto Nacional de Tecnología Agropecuariaenginfo:eu-repograntAgreement/INTA/CATRI-1233103/AR./Aportes para el desarrollo sustentable del área geográfica Valle Central y Este de la provincia de Catamarca.info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0/Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)2025-11-06T09:41:08Zoai:localhost:20.500.12123/11423instacron:INTAInstitucionalhttp://repositorio.inta.gob.ar/Organismo científico-tecnológicoNo correspondehttp://repositorio.inta.gob.ar/oai/requesttripaldi.nicolas@inta.gob.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:l2025-11-06 09:41:09.213INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuariafalse
dc.title.none.fl_str_mv Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
title Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
spellingShingle Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
Iriarte, Daniela Beatriz
Comunicación
Sostenibilidad
Comunicación Participativa
Communication
Sustainability
Participatory Communication
Comunicación Estratégica
title_short Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
title_full Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
title_fullStr Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
title_full_unstemmed Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
title_sort Workshops for the Construction of a Communication Strategy from a Multidimensional Approach
dc.creator.none.fl_str_mv Iriarte, Daniela Beatriz
Cassin, Walter Luis
Mansilla, Rodolfo
Caeiro, Rafael Enrique
author Iriarte, Daniela Beatriz
author_facet Iriarte, Daniela Beatriz
Cassin, Walter Luis
Mansilla, Rodolfo
Caeiro, Rafael Enrique
author_role author
author2 Cassin, Walter Luis
Mansilla, Rodolfo
Caeiro, Rafael Enrique
author2_role author
author
author
dc.subject.none.fl_str_mv Comunicación
Sostenibilidad
Comunicación Participativa
Communication
Sustainability
Participatory Communication
Comunicación Estratégica
topic Comunicación
Sostenibilidad
Comunicación Participativa
Communication
Sustainability
Participatory Communication
Comunicación Estratégica
dc.description.none.fl_txt_mv Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.
EEA Catamarca
Fil: Iriarte, Daniela Beatriz. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; Argentina
Fil: Cassin, Walter Luis. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; Argentina
Fil: Mansilla, Rodolfo. Instituto Nacional de Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca. Agencia de Extensión Rural Paclin; Argentina
Fil: Caeiro, Rafael Enrique. Instituto Nacional Tecnología Agropecuaria (INTA). Estación Experimental Agropecuaria Catamarca; Argentina
description Based on the planning of activities proposed by the regional project with a territorial approach (PRET)") “Contributions for the sustainable development of the geographic zone Central and Eastern Valley of the province of Catamarca” from INTA; and as part of the line "Strategic Communication", workshops were held with the aim of reflecting on communication actions in the territory covered by the project. For the construction of the communication strategy, workshops were held to reflect on the scope of communication. The first was held in November 2013, the second during 2014 and the last in 2016. The systematization of the workshops was planned in two stages. The initial one referred to the work as an instance of interaction of knowledge and, the second stage, to the socialization of what had been worked on up to that moment. Unforeseen actions were generated from the workshops, but they arose from the recognition of the staff towards the communication team. This factor involved organizing other meetings with topics that the same people considered necessary to address, such as conflict resolution, work stress, teamwork, which required specialists in the subject. In the territory, the work demanded different times. The interaction was promoting and strengthening intersubjective and interinstitutional links working towards a common goal or project. Communication was a key factor. Finally, it should be noted that beyond recognizing the need to address communication from a multidimensional approach, doubt and uncertainty, as well as the deepening of the subject, were aspects that were strongly present in the workshops, for those of us who went on this complex journey. It also presents us with a great challenge to continue rethinking and reflecting on our daily work from strategic communication.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-16T15:09:29Z
2022-03-16T15:09:29Z
2022-03
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.12123/11423
https://www.sciencepublishinggroup.com/journal/paperinfo?journalid=317&doi=10.11648/j.awcn.20220801.11
2575-5951
2575-596X
https://doi.org/10.11648/j.awcn.20220801.11
url http://hdl.handle.net/20.500.12123/11423
https://www.sciencepublishinggroup.com/journal/paperinfo?journalid=317&doi=10.11648/j.awcn.20220801.11
https://doi.org/10.11648/j.awcn.20220801.11
identifier_str_mv 2575-5951
2575-596X
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repograntAgreement/INTA/CATRI-1233103/AR./Aportes para el desarrollo sustentable del área geográfica Valle Central y Este de la provincia de Catamarca.
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Science Publishing Group
publisher.none.fl_str_mv Science Publishing Group
dc.source.none.fl_str_mv Advances in Wireless Communications and Networks 8 (1) : 1-6 (June 2022)
reponame:INTA Digital (INTA)
instname:Instituto Nacional de Tecnología Agropecuaria
reponame_str INTA Digital (INTA)
collection INTA Digital (INTA)
instname_str Instituto Nacional de Tecnología Agropecuaria
repository.name.fl_str_mv INTA Digital (INTA) - Instituto Nacional de Tecnología Agropecuaria
repository.mail.fl_str_mv tripaldi.nicolas@inta.gob.ar
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score 13.087074

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