A strategic approach to multimodal discourse analysis

Autores
Menendez, Salvio Martin
Año de publicación
2015
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defi ned as a plan for achieving a particular purpose.
Fil: Menendez, Salvio Martin. Universidad de Buenos Aires; Argentina. Universidad Nacional de Mar del Plata; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Materia
Rhetoric
Multimodal
Strategy
Resource
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/112575
Acceder
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network_name_str CONICET Digital (CONICET)
spelling A strategic approach to multimodal discourse analysisMenendez, Salvio MartinRhetoricMultimodalStrategyResourcehttps://purl.org/becyt/ford/6.2https://purl.org/becyt/ford/6In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defi ned as a plan for achieving a particular purpose.Fil: Menendez, Salvio Martin. Universidad de Buenos Aires; Argentina. Universidad Nacional de Mar del Plata; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaPolish Rhetoric Society2015-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/112575Menendez, Salvio Martin; A strategic approach to multimodal discourse analysis; Polish Rhetoric Society; Res Rhetorica; 1; 7-2015; 42-532392-3113CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://resrhetorica.com/index.php/RR/article/view/2015_1_4/0?source=/index.php/RR/article/view/2015_1_4/0info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-10-22T11:02:06Zoai:ri.conicet.gov.ar:11336/112575instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-10-22 11:02:06.697CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv A strategic approach to multimodal discourse analysis
title A strategic approach to multimodal discourse analysis
spellingShingle A strategic approach to multimodal discourse analysis
Menendez, Salvio Martin
Rhetoric
Multimodal
Strategy
Resource
title_short A strategic approach to multimodal discourse analysis
title_full A strategic approach to multimodal discourse analysis
title_fullStr A strategic approach to multimodal discourse analysis
title_full_unstemmed A strategic approach to multimodal discourse analysis
title_sort A strategic approach to multimodal discourse analysis
dc.creator.none.fl_str_mv Menendez, Salvio Martin
author Menendez, Salvio Martin
author_facet Menendez, Salvio Martin
author_role author
dc.subject.none.fl_str_mv Rhetoric
Multimodal
Strategy
Resource
topic Rhetoric
Multimodal
Strategy
Resource
purl_subject.fl_str_mv https://purl.org/becyt/ford/6.2
https://purl.org/becyt/ford/6
dc.description.none.fl_txt_mv In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defi ned as a plan for achieving a particular purpose.
Fil: Menendez, Salvio Martin. Universidad de Buenos Aires; Argentina. Universidad Nacional de Mar del Plata; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
description In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defi ned as a plan for achieving a particular purpose.
publishDate 2015
dc.date.none.fl_str_mv 2015-07
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/112575
Menendez, Salvio Martin; A strategic approach to multimodal discourse analysis; Polish Rhetoric Society; Res Rhetorica; 1; 7-2015; 42-53
2392-3113
CONICET Digital
CONICET
url http://hdl.handle.net/11336/112575
identifier_str_mv Menendez, Salvio Martin; A strategic approach to multimodal discourse analysis; Polish Rhetoric Society; Res Rhetorica; 1; 7-2015; 42-53
2392-3113
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/https://resrhetorica.com/index.php/RR/article/view/2015_1_4/0?source=/index.php/RR/article/view/2015_1_4/0
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Polish Rhetoric Society
publisher.none.fl_str_mv Polish Rhetoric Society
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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score 12.982451

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