Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking

Autores
Babor, Thomas F.; Robaina, Katherine; Brown, Katherine; Noel, Jonathan; Cremonte, Mariana; Pantani, Daniela; Peltzer, Raquel Inés; Pinsky, Ilana
Año de publicación
2018
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Objectives The aims of this study were to: (1) describe alcohol industry corporate social responsibility (CSR) actions conducted across six global geographic regions; (2) identify the benefits accruing to the industry ('doing well'); and (3) estimate the public health impact of the actions ('doing good'). Setting Actions from six global geographic regions. Participants A web-based compendium of 3551 industry actions, representing the efforts of the alcohol industry to reduce harmful alcohol use, was issued in 2012. The compendium consisted of short descriptions of each action, plus other information about the sponsorship, content and evaluation of the activities. Public health professionals (n=19) rated a sample (n=1046) of the actions using a reliable content rating procedure. Outcome measures WHO Global strategy target area, estimated population reach, risk of harm, advertising potential, policy impact potential and other aspects of the activity. Results The industry actions were conducted disproportionately in regions with high-income countries (Europe and North America), with lower proportions in Latin America, Africa and Asia. Only 27% conformed to recommended WHO target areas for global action to reduce the harmful use of alcohol. The overwhelming majority (96.8%) of industry actions lacked scientific support (p<0.01) and 11.0% had the potential for doing harm. The benefits accruing to the industry ('doing well') included brand marketing and the use of CSR to manage risk and achieve strategic goals. Conclusion Alcohol industry CSR activities are unlikely to reduce harmful alcohol use but they do provide commercial strategic advantage while at the same time appearing to have a public health purpose.
Fil: Babor, Thomas F.. University of Connecticut; Estados Unidos
Fil: Robaina, Katherine. University of Connecticut; Estados Unidos
Fil: Brown, Katherine. Institute of Alcohol Studies; Reino Unido
Fil: Noel, Jonathan. Johnson and Wales University; Estados Unidos
Fil: Cremonte, Mariana. Universidad Nacional de Mar del Plata. Facultad de Psicología. Instituto de Psicología Básica, Aplicada y Tecnología. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mar del Plata. Instituto de Psicología Básica, Aplicada y Tecnología; Argentina
Fil: Pantani, Daniela. Universidade de Sao Paulo; Brasil
Fil: Peltzer, Raquel Inés. Universidad Nacional de Mar del Plata. Facultad de Psicología. Instituto de Psicología Básica, Aplicada y Tecnología. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mar del Plata. Instituto de Psicología Básica, Aplicada y Tecnología; Argentina
Fil: Pinsky, Ilana. Columbia University; Estados Unidos
Materia
ALCOHOL INDUSTRY
CORPORATE SOCIAL RESPONSIBILITY
HARMFUL DRINKING
IARD
PUBLIC HEALTH
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/93557
Acceder
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repository_id_str 3498
network_name_str CONICET Digital (CONICET)
spelling Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinkingBabor, Thomas F.Robaina, KatherineBrown, KatherineNoel, JonathanCremonte, MarianaPantani, DanielaPeltzer, Raquel InésPinsky, IlanaALCOHOL INDUSTRYCORPORATE SOCIAL RESPONSIBILITYHARMFUL DRINKINGIARDPUBLIC HEALTHhttps://purl.org/becyt/ford/3.3https://purl.org/becyt/ford/3Objectives The aims of this study were to: (1) describe alcohol industry corporate social responsibility (CSR) actions conducted across six global geographic regions; (2) identify the benefits accruing to the industry ('doing well'); and (3) estimate the public health impact of the actions ('doing good'). Setting Actions from six global geographic regions. Participants A web-based compendium of 3551 industry actions, representing the efforts of the alcohol industry to reduce harmful alcohol use, was issued in 2012. The compendium consisted of short descriptions of each action, plus other information about the sponsorship, content and evaluation of the activities. Public health professionals (n=19) rated a sample (n=1046) of the actions using a reliable content rating procedure. Outcome measures WHO Global strategy target area, estimated population reach, risk of harm, advertising potential, policy impact potential and other aspects of the activity. Results The industry actions were conducted disproportionately in regions with high-income countries (Europe and North America), with lower proportions in Latin America, Africa and Asia. Only 27% conformed to recommended WHO target areas for global action to reduce the harmful use of alcohol. The overwhelming majority (96.8%) of industry actions lacked scientific support (p<0.01) and 11.0% had the potential for doing harm. The benefits accruing to the industry ('doing well') included brand marketing and the use of CSR to manage risk and achieve strategic goals. Conclusion Alcohol industry CSR activities are unlikely to reduce harmful alcohol use but they do provide commercial strategic advantage while at the same time appearing to have a public health purpose.Fil: Babor, Thomas F.. University of Connecticut; Estados UnidosFil: Robaina, Katherine. University of Connecticut; Estados UnidosFil: Brown, Katherine. Institute of Alcohol Studies; Reino UnidoFil: Noel, Jonathan. Johnson and Wales University; Estados UnidosFil: Cremonte, Mariana. Universidad Nacional de Mar del Plata. Facultad de Psicología. Instituto de Psicología Básica, Aplicada y Tecnología. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mar del Plata. Instituto de Psicología Básica, Aplicada y Tecnología; ArgentinaFil: Pantani, Daniela. Universidade de Sao Paulo; BrasilFil: Peltzer, Raquel Inés. Universidad Nacional de Mar del Plata. Facultad de Psicología. Instituto de Psicología Básica, Aplicada y Tecnología. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mar del Plata. Instituto de Psicología Básica, Aplicada y Tecnología; ArgentinaFil: Pinsky, Ilana. Columbia University; Estados UnidosBMJ Publishing2018-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/93557Babor, Thomas F.; Robaina, Katherine; Brown, Katherine; Noel, Jonathan; Cremonte, Mariana; et al.; Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking; BMJ Publishing; BMJ Open; 8; 10; 10-2018; 1-82044-60552044-6055CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/doi/10.1136/bmjopen-2018-024325info:eu-repo/semantics/altIdentifier/url/https://bmjopen.bmj.com/content/8/10/e024325.infoinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-03T10:05:19Zoai:ri.conicet.gov.ar:11336/93557instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-03 10:05:20.098CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
title Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
spellingShingle Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
Babor, Thomas F.
ALCOHOL INDUSTRY
CORPORATE SOCIAL RESPONSIBILITY
HARMFUL DRINKING
IARD
PUBLIC HEALTH
title_short Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
title_full Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
title_fullStr Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
title_full_unstemmed Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
title_sort Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking
dc.creator.none.fl_str_mv Babor, Thomas F.
Robaina, Katherine
Brown, Katherine
Noel, Jonathan
Cremonte, Mariana
Pantani, Daniela
Peltzer, Raquel Inés
Pinsky, Ilana
author Babor, Thomas F.
author_facet Babor, Thomas F.
Robaina, Katherine
Brown, Katherine
Noel, Jonathan
Cremonte, Mariana
Pantani, Daniela
Peltzer, Raquel Inés
Pinsky, Ilana
author_role author
author2 Robaina, Katherine
Brown, Katherine
Noel, Jonathan
Cremonte, Mariana
Pantani, Daniela
Peltzer, Raquel Inés
Pinsky, Ilana
author2_role author
author
author
author
author
author
author
dc.subject.none.fl_str_mv ALCOHOL INDUSTRY
CORPORATE SOCIAL RESPONSIBILITY
HARMFUL DRINKING
IARD
PUBLIC HEALTH
topic ALCOHOL INDUSTRY
CORPORATE SOCIAL RESPONSIBILITY
HARMFUL DRINKING
IARD
PUBLIC HEALTH
purl_subject.fl_str_mv https://purl.org/becyt/ford/3.3
https://purl.org/becyt/ford/3
dc.description.none.fl_txt_mv Objectives The aims of this study were to: (1) describe alcohol industry corporate social responsibility (CSR) actions conducted across six global geographic regions; (2) identify the benefits accruing to the industry ('doing well'); and (3) estimate the public health impact of the actions ('doing good'). Setting Actions from six global geographic regions. Participants A web-based compendium of 3551 industry actions, representing the efforts of the alcohol industry to reduce harmful alcohol use, was issued in 2012. The compendium consisted of short descriptions of each action, plus other information about the sponsorship, content and evaluation of the activities. Public health professionals (n=19) rated a sample (n=1046) of the actions using a reliable content rating procedure. Outcome measures WHO Global strategy target area, estimated population reach, risk of harm, advertising potential, policy impact potential and other aspects of the activity. Results The industry actions were conducted disproportionately in regions with high-income countries (Europe and North America), with lower proportions in Latin America, Africa and Asia. Only 27% conformed to recommended WHO target areas for global action to reduce the harmful use of alcohol. The overwhelming majority (96.8%) of industry actions lacked scientific support (p<0.01) and 11.0% had the potential for doing harm. The benefits accruing to the industry ('doing well') included brand marketing and the use of CSR to manage risk and achieve strategic goals. Conclusion Alcohol industry CSR activities are unlikely to reduce harmful alcohol use but they do provide commercial strategic advantage while at the same time appearing to have a public health purpose.
Fil: Babor, Thomas F.. University of Connecticut; Estados Unidos
Fil: Robaina, Katherine. University of Connecticut; Estados Unidos
Fil: Brown, Katherine. Institute of Alcohol Studies; Reino Unido
Fil: Noel, Jonathan. Johnson and Wales University; Estados Unidos
Fil: Cremonte, Mariana. Universidad Nacional de Mar del Plata. Facultad de Psicología. Instituto de Psicología Básica, Aplicada y Tecnología. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mar del Plata. Instituto de Psicología Básica, Aplicada y Tecnología; Argentina
Fil: Pantani, Daniela. Universidade de Sao Paulo; Brasil
Fil: Peltzer, Raquel Inés. Universidad Nacional de Mar del Plata. Facultad de Psicología. Instituto de Psicología Básica, Aplicada y Tecnología. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mar del Plata. Instituto de Psicología Básica, Aplicada y Tecnología; Argentina
Fil: Pinsky, Ilana. Columbia University; Estados Unidos
description Objectives The aims of this study were to: (1) describe alcohol industry corporate social responsibility (CSR) actions conducted across six global geographic regions; (2) identify the benefits accruing to the industry ('doing well'); and (3) estimate the public health impact of the actions ('doing good'). Setting Actions from six global geographic regions. Participants A web-based compendium of 3551 industry actions, representing the efforts of the alcohol industry to reduce harmful alcohol use, was issued in 2012. The compendium consisted of short descriptions of each action, plus other information about the sponsorship, content and evaluation of the activities. Public health professionals (n=19) rated a sample (n=1046) of the actions using a reliable content rating procedure. Outcome measures WHO Global strategy target area, estimated population reach, risk of harm, advertising potential, policy impact potential and other aspects of the activity. Results The industry actions were conducted disproportionately in regions with high-income countries (Europe and North America), with lower proportions in Latin America, Africa and Asia. Only 27% conformed to recommended WHO target areas for global action to reduce the harmful use of alcohol. The overwhelming majority (96.8%) of industry actions lacked scientific support (p<0.01) and 11.0% had the potential for doing harm. The benefits accruing to the industry ('doing well') included brand marketing and the use of CSR to manage risk and achieve strategic goals. Conclusion Alcohol industry CSR activities are unlikely to reduce harmful alcohol use but they do provide commercial strategic advantage while at the same time appearing to have a public health purpose.
publishDate 2018
dc.date.none.fl_str_mv 2018-10
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/93557
Babor, Thomas F.; Robaina, Katherine; Brown, Katherine; Noel, Jonathan; Cremonte, Mariana; et al.; Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking; BMJ Publishing; BMJ Open; 8; 10; 10-2018; 1-8
2044-6055
2044-6055
CONICET Digital
CONICET
url http://hdl.handle.net/11336/93557
identifier_str_mv Babor, Thomas F.; Robaina, Katherine; Brown, Katherine; Noel, Jonathan; Cremonte, Mariana; et al.; Is the alcohol industry doing well by "doing good"? Findings from a content analysis of the alcohol industry's actions to reduce harmful drinking; BMJ Publishing; BMJ Open; 8; 10; 10-2018; 1-8
2044-6055
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/doi/10.1136/bmjopen-2018-024325
info:eu-repo/semantics/altIdentifier/url/https://bmjopen.bmj.com/content/8/10/e024325.info
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv BMJ Publishing
publisher.none.fl_str_mv BMJ Publishing
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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score 13.13397

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