Analysing a pricing policy for a home centre: A case study

Autores
Maglione, Dora Silvia; Diblasi, Angela Magdalena
Año de publicación
2014
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
One critical aspect of retailer category management is pricing the items in order to maximize total profits. To define an appropriate pricing policy, a retailer should evaluate how changes in prices of a set of items may impact their shelves or inter demands. In this setting, elasticities play a major role. In addition, a proper policy can be defined from different points of view. In this paper, estimation of a profit function and its maximization under different scenarios is used as a tool to analyze such policy. Estimation of this function is performed through a previous selection of items within a home center category. Then, an adequate AIDS model allowing calculation of elasticities is fitted. Moreover, a profit function is defined in terms of prices and demands. This functionis linearized for the following two purposes, to express it in terms of elasticities, and to maximize it more easily under the consideration of different sets of item prices defined in a convex set. Then, confidence intervals for the total and marginal profits were built to gather the randomness of demands. The results are applied to the selected items in a home center that behaves as a monopoly in the area.
Fil: Maglione, Dora Silvia. Universidad Nacional de la Patagonia Austral. Unidad Academica Rio Gallegos. Secretaria de Investigación y Postgrado; Argentina
Fil: Diblasi, Angela Magdalena. Universidad Nacional de Cuyo. Facultad de Cs.económicas; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mendoza. Instituto de Ciencias Humanas, Sociales y Ambientales; Argentina
Materia
Almost Ideal Demand System
Elasticity
Profit Function
Linear Optimization
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/19672
Acceder
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network_name_str CONICET Digital (CONICET)
spelling Analysing a pricing policy for a home centre: A case studyMaglione, Dora SilviaDiblasi, Angela MagdalenaAlmost Ideal Demand SystemElasticityProfit FunctionLinear Optimizationhttps://purl.org/becyt/ford/5.2https://purl.org/becyt/ford/5One critical aspect of retailer category management is pricing the items in order to maximize total profits. To define an appropriate pricing policy, a retailer should evaluate how changes in prices of a set of items may impact their shelves or inter demands. In this setting, elasticities play a major role. In addition, a proper policy can be defined from different points of view. In this paper, estimation of a profit function and its maximization under different scenarios is used as a tool to analyze such policy. Estimation of this function is performed through a previous selection of items within a home center category. Then, an adequate AIDS model allowing calculation of elasticities is fitted. Moreover, a profit function is defined in terms of prices and demands. This functionis linearized for the following two purposes, to express it in terms of elasticities, and to maximize it more easily under the consideration of different sets of item prices defined in a convex set. Then, confidence intervals for the total and marginal profits were built to gather the randomness of demands. The results are applied to the selected items in a home center that behaves as a monopoly in the area.Fil: Maglione, Dora Silvia. Universidad Nacional de la Patagonia Austral. Unidad Academica Rio Gallegos. Secretaria de Investigación y Postgrado; ArgentinaFil: Diblasi, Angela Magdalena. Universidad Nacional de Cuyo. Facultad de Cs.económicas; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mendoza. Instituto de Ciencias Humanas, Sociales y Ambientales; ArgentinaScientific Research2014-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/19672Maglione, Dora Silvia; Diblasi, Angela Magdalena; Analysing a pricing policy for a home centre: A case study; Scientific Research; Journal of financial Risk Managment; 3; 1; 2-2014; 9-182167-9533CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/http://file.scirp.org/pdf/JFRM_2014032816192115.pdfinfo:eu-repo/semantics/altIdentifier/doi/10.4236/jfrm.2014.31002info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2026-02-26T09:58:08Zoai:ri.conicet.gov.ar:11336/19672instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982026-02-26 09:58:09.203CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv Analysing a pricing policy for a home centre: A case study
title Analysing a pricing policy for a home centre: A case study
spellingShingle Analysing a pricing policy for a home centre: A case study
Maglione, Dora Silvia
Almost Ideal Demand System
Elasticity
Profit Function
Linear Optimization
title_short Analysing a pricing policy for a home centre: A case study
title_full Analysing a pricing policy for a home centre: A case study
title_fullStr Analysing a pricing policy for a home centre: A case study
title_full_unstemmed Analysing a pricing policy for a home centre: A case study
title_sort Analysing a pricing policy for a home centre: A case study
dc.creator.none.fl_str_mv Maglione, Dora Silvia
Diblasi, Angela Magdalena
author Maglione, Dora Silvia
author_facet Maglione, Dora Silvia
Diblasi, Angela Magdalena
author_role author
author2 Diblasi, Angela Magdalena
author2_role author
dc.subject.none.fl_str_mv Almost Ideal Demand System
Elasticity
Profit Function
Linear Optimization
topic Almost Ideal Demand System
Elasticity
Profit Function
Linear Optimization
purl_subject.fl_str_mv https://purl.org/becyt/ford/5.2
https://purl.org/becyt/ford/5
dc.description.none.fl_txt_mv One critical aspect of retailer category management is pricing the items in order to maximize total profits. To define an appropriate pricing policy, a retailer should evaluate how changes in prices of a set of items may impact their shelves or inter demands. In this setting, elasticities play a major role. In addition, a proper policy can be defined from different points of view. In this paper, estimation of a profit function and its maximization under different scenarios is used as a tool to analyze such policy. Estimation of this function is performed through a previous selection of items within a home center category. Then, an adequate AIDS model allowing calculation of elasticities is fitted. Moreover, a profit function is defined in terms of prices and demands. This functionis linearized for the following two purposes, to express it in terms of elasticities, and to maximize it more easily under the consideration of different sets of item prices defined in a convex set. Then, confidence intervals for the total and marginal profits were built to gather the randomness of demands. The results are applied to the selected items in a home center that behaves as a monopoly in the area.
Fil: Maglione, Dora Silvia. Universidad Nacional de la Patagonia Austral. Unidad Academica Rio Gallegos. Secretaria de Investigación y Postgrado; Argentina
Fil: Diblasi, Angela Magdalena. Universidad Nacional de Cuyo. Facultad de Cs.económicas; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Mendoza. Instituto de Ciencias Humanas, Sociales y Ambientales; Argentina
description One critical aspect of retailer category management is pricing the items in order to maximize total profits. To define an appropriate pricing policy, a retailer should evaluate how changes in prices of a set of items may impact their shelves or inter demands. In this setting, elasticities play a major role. In addition, a proper policy can be defined from different points of view. In this paper, estimation of a profit function and its maximization under different scenarios is used as a tool to analyze such policy. Estimation of this function is performed through a previous selection of items within a home center category. Then, an adequate AIDS model allowing calculation of elasticities is fitted. Moreover, a profit function is defined in terms of prices and demands. This functionis linearized for the following two purposes, to express it in terms of elasticities, and to maximize it more easily under the consideration of different sets of item prices defined in a convex set. Then, confidence intervals for the total and marginal profits were built to gather the randomness of demands. The results are applied to the selected items in a home center that behaves as a monopoly in the area.
publishDate 2014
dc.date.none.fl_str_mv 2014-02
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/19672
Maglione, Dora Silvia; Diblasi, Angela Magdalena; Analysing a pricing policy for a home centre: A case study; Scientific Research; Journal of financial Risk Managment; 3; 1; 2-2014; 9-18
2167-9533
CONICET Digital
CONICET
url http://hdl.handle.net/11336/19672
identifier_str_mv Maglione, Dora Silvia; Diblasi, Angela Magdalena; Analysing a pricing policy for a home centre: A case study; Scientific Research; Journal of financial Risk Managment; 3; 1; 2-2014; 9-18
2167-9533
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/http://file.scirp.org/pdf/JFRM_2014032816192115.pdf
info:eu-repo/semantics/altIdentifier/doi/10.4236/jfrm.2014.31002
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Scientific Research
publisher.none.fl_str_mv Scientific Research
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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score 13.176822

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