Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)

Autores
Fernández, Mariano Néstor; Cingolani, Gastón
Año de publicación
2020
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
This article offers a comparative analysis of the construction of political scenes of representation by two former Argentine presidents, Cristina Fernández de Kirchner (2008-2015) and Mauricio Macri (2015-2019), based on televised speeches and social media postings. As there is no political representation without staging, and any staging needs a material surface for its deployment, the comparative reconstruction of scenes of representation is required for understanding the impact of socio-technological transformations in the political field. Our analysis assumes that the political dramaturgy of representation entails: (a) that the leader must show a way of connecting with his constituents; (b) therefore, the leader must configure a preferred political subject (i.e., a predominant form of figurative citizenry); and (c) that this configuration constitutes a possible portion of the entire population that can be represented. According to our analysis, each leader is associated with a different type of representation scene. While one leader configures her scenes with large-scale crowds and via national television broadcasts, the other configures his encounters with individuals via social media. This engenders two opposing conceptions of citizenry, connectable to two different classes of Interpretants: a political-ideological Interpretant and an un-political and para-ideological one.
Fil: Fernández, Mariano Néstor. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata. Instituto de Investigaciones en Humanidades y Ciencias Sociales. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Instituto de Investigaciones en Humanidades y Ciencias Sociales; Argentina
Fil: Cingolani, Gastón. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata. Instituto de Investigaciones en Humanidades y Ciencias Sociales. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Instituto de Investigaciones en Humanidades y Ciencias Sociales; Argentina
Materia
MEDIATIZATION
SCENE OF REPRESENTATION FIGURATION
INTERPRETANT
ARGENTINIAN PRESIDENCy
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/211470

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spelling Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)Fernández, Mariano NéstorCingolani, GastónMEDIATIZATIONSCENE OF REPRESENTATION FIGURATIONINTERPRETANTARGENTINIAN PRESIDENCyhttps://purl.org/becyt/ford/5.9https://purl.org/becyt/ford/5This article offers a comparative analysis of the construction of political scenes of representation by two former Argentine presidents, Cristina Fernández de Kirchner (2008-2015) and Mauricio Macri (2015-2019), based on televised speeches and social media postings. As there is no political representation without staging, and any staging needs a material surface for its deployment, the comparative reconstruction of scenes of representation is required for understanding the impact of socio-technological transformations in the political field. Our analysis assumes that the political dramaturgy of representation entails: (a) that the leader must show a way of connecting with his constituents; (b) therefore, the leader must configure a preferred political subject (i.e., a predominant form of figurative citizenry); and (c) that this configuration constitutes a possible portion of the entire population that can be represented. According to our analysis, each leader is associated with a different type of representation scene. While one leader configures her scenes with large-scale crowds and via national television broadcasts, the other configures his encounters with individuals via social media. This engenders two opposing conceptions of citizenry, connectable to two different classes of Interpretants: a political-ideological Interpretant and an un-political and para-ideological one.Fil: Fernández, Mariano Néstor. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata. Instituto de Investigaciones en Humanidades y Ciencias Sociales. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Instituto de Investigaciones en Humanidades y Ciencias Sociales; ArgentinaFil: Cingolani, Gastón. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata. Instituto de Investigaciones en Humanidades y Ciencias Sociales. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Instituto de Investigaciones en Humanidades y Ciencias Sociales; ArgentinaHellenic Semiotic Society2020-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/211470Fernández, Mariano Néstor; Cingolani, Gastón; Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019); Hellenic Semiotic Society; Punctum; 6; 2; 12-2020; 57-832459-2943CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://punctum.gr/volume-06-issue-02-2020-semiotics-of-political-communication/2020-0021/info:eu-repo/semantics/altIdentifier/doi/10.18680/hss.2020.0021info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-nd/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-10-22T12:07:51Zoai:ri.conicet.gov.ar:11336/211470instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-10-22 12:07:51.558CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
title Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
spellingShingle Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
Fernández, Mariano Néstor
MEDIATIZATION
SCENE OF REPRESENTATION FIGURATION
INTERPRETANT
ARGENTINIAN PRESIDENCy
title_short Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
title_full Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
title_fullStr Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
title_full_unstemmed Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
title_sort Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019)
dc.creator.none.fl_str_mv Fernández, Mariano Néstor
Cingolani, Gastón
author Fernández, Mariano Néstor
author_facet Fernández, Mariano Néstor
Cingolani, Gastón
author_role author
author2 Cingolani, Gastón
author2_role author
dc.subject.none.fl_str_mv MEDIATIZATION
SCENE OF REPRESENTATION FIGURATION
INTERPRETANT
ARGENTINIAN PRESIDENCy
topic MEDIATIZATION
SCENE OF REPRESENTATION FIGURATION
INTERPRETANT
ARGENTINIAN PRESIDENCy
purl_subject.fl_str_mv https://purl.org/becyt/ford/5.9
https://purl.org/becyt/ford/5
dc.description.none.fl_txt_mv This article offers a comparative analysis of the construction of political scenes of representation by two former Argentine presidents, Cristina Fernández de Kirchner (2008-2015) and Mauricio Macri (2015-2019), based on televised speeches and social media postings. As there is no political representation without staging, and any staging needs a material surface for its deployment, the comparative reconstruction of scenes of representation is required for understanding the impact of socio-technological transformations in the political field. Our analysis assumes that the political dramaturgy of representation entails: (a) that the leader must show a way of connecting with his constituents; (b) therefore, the leader must configure a preferred political subject (i.e., a predominant form of figurative citizenry); and (c) that this configuration constitutes a possible portion of the entire population that can be represented. According to our analysis, each leader is associated with a different type of representation scene. While one leader configures her scenes with large-scale crowds and via national television broadcasts, the other configures his encounters with individuals via social media. This engenders two opposing conceptions of citizenry, connectable to two different classes of Interpretants: a political-ideological Interpretant and an un-political and para-ideological one.
Fil: Fernández, Mariano Néstor. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata. Instituto de Investigaciones en Humanidades y Ciencias Sociales. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Instituto de Investigaciones en Humanidades y Ciencias Sociales; Argentina
Fil: Cingolani, Gastón. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata. Instituto de Investigaciones en Humanidades y Ciencias Sociales. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación. Instituto de Investigaciones en Humanidades y Ciencias Sociales; Argentina
description This article offers a comparative analysis of the construction of political scenes of representation by two former Argentine presidents, Cristina Fernández de Kirchner (2008-2015) and Mauricio Macri (2015-2019), based on televised speeches and social media postings. As there is no political representation without staging, and any staging needs a material surface for its deployment, the comparative reconstruction of scenes of representation is required for understanding the impact of socio-technological transformations in the political field. Our analysis assumes that the political dramaturgy of representation entails: (a) that the leader must show a way of connecting with his constituents; (b) therefore, the leader must configure a preferred political subject (i.e., a predominant form of figurative citizenry); and (c) that this configuration constitutes a possible portion of the entire population that can be represented. According to our analysis, each leader is associated with a different type of representation scene. While one leader configures her scenes with large-scale crowds and via national television broadcasts, the other configures his encounters with individuals via social media. This engenders two opposing conceptions of citizenry, connectable to two different classes of Interpretants: a political-ideological Interpretant and an un-political and para-ideological one.
publishDate 2020
dc.date.none.fl_str_mv 2020-12
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/211470
Fernández, Mariano Néstor; Cingolani, Gastón; Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019); Hellenic Semiotic Society; Punctum; 6; 2; 12-2020; 57-83
2459-2943
CONICET Digital
CONICET
url http://hdl.handle.net/11336/211470
identifier_str_mv Fernández, Mariano Néstor; Cingolani, Gastón; Individuals and crowds: Presidential leadership and political scenes of representation in media and networks in Argentina (2008-2019); Hellenic Semiotic Society; Punctum; 6; 2; 12-2020; 57-83
2459-2943
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/https://punctum.gr/volume-06-issue-02-2020-semiotics-of-political-communication/2020-0021/
info:eu-repo/semantics/altIdentifier/doi/10.18680/hss.2020.0021
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/2.5/ar/
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application/pdf
application/pdf
dc.publisher.none.fl_str_mv Hellenic Semiotic Society
publisher.none.fl_str_mv Hellenic Semiotic Society
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
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instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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