A cross-cultural comparison of colour emotion for two-colour combinations

Autores
Ou, Li Chen; Luo, M. Ronnier; Sun, Pei Li; Hu, Neng Chung; Chen, Hung Shing; Guan, Shing Sheng; Woodcock, Andrée; Caivano, Jose Luis Ricardo; Huertas, Rafael; Treméau, Alain; Billger, Monica; Izadan, Hossein; Ritcher, Klaus
Año de publicación
2012
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two-colour combinations using semantic scales warm/cool, heavy/ light, active/passive, and like/dislike. A total of 223 observers participated, each presented with 190 colour pairs as the stimuli, shown individually on a cathode ray tube display. The results show consistent responses across cultures only for warm/cool, heavy/light, and active/passive. The like/dislike scale, however, showed some differences between the observer groups, in particular between the Argentinian responses and those obtained from the other observers. Factor analysis reveals that the Argentinian observers preferred passive colour pairs to active ones more than the other observers. In addition to the cultural difference in like/dislike, the experimental results show some effects of gender, professional background (design vs. nondesign), and age. Female observers were found to prefer colour pairs with high-lightness or lowchroma values more than their male counterparts. Observers with a design background liked low-chroma colour pairs or those containing colours of similar hue more than nondesign observers. Older observers liked colour pairs with high-lightness or high-chroma values more than young observers did. Based on the findings, a two-level theory of colour emotion is proposed, in which warm/cool, heavy/light, and active/passive are identified as the reactive-level responses and like/dislike the reflective-level response.
Fil: Ou, Li Chen. University of Leeds; Reino Unido
Fil: Luo, M. Ronnier. University of Leeds; Reino Unido
Fil: Sun, Pei Li. National Taiwan University of Science and Technology; República de China
Fil: Hu, Neng Chung. National Taiwan University of Science and Technology; República de China
Fil: Chen, Hung Shing. National Taiwan University of Science and Technology; República de China
Fil: Guan, Shing Sheng. National Taiwan University of Science and Technology; República de China
Fil: Woodcock, Andrée. Coventry University; Reino Unido
Fil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Fil: Huertas, Rafael. Universidad de Granada; España
Fil: Treméau, Alain. Université Jean Monnet; Francia
Fil: Billger, Monica. Chalmers University Of Technology; Suecia
Fil: Izadan, Hossein. Isfahan University of Technology; Irán
Fil: Ritcher, Klaus. Bundesanstalt für Materialforschung und -prüfung; Alemania
Materia
Colour Emotion
Colour Preference
Cultural Difference
Design
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/15881
Acceder
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oai_identifier_str oai:ri.conicet.gov.ar:11336/15881
network_acronym_str CONICETDig
repository_id_str 3498
network_name_str CONICET Digital (CONICET)
spelling A cross-cultural comparison of colour emotion for two-colour combinationsOu, Li ChenLuo, M. RonnierSun, Pei LiHu, Neng ChungChen, Hung ShingGuan, Shing ShengWoodcock, AndréeCaivano, Jose Luis RicardoHuertas, RafaelTreméau, AlainBillger, MonicaIzadan, HosseinRitcher, KlausColour EmotionColour PreferenceCultural DifferenceDesignhttps://purl.org/becyt/ford/5.1https://purl.org/becyt/ford/5Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two-colour combinations using semantic scales warm/cool, heavy/ light, active/passive, and like/dislike. A total of 223 observers participated, each presented with 190 colour pairs as the stimuli, shown individually on a cathode ray tube display. The results show consistent responses across cultures only for warm/cool, heavy/light, and active/passive. The like/dislike scale, however, showed some differences between the observer groups, in particular between the Argentinian responses and those obtained from the other observers. Factor analysis reveals that the Argentinian observers preferred passive colour pairs to active ones more than the other observers. In addition to the cultural difference in like/dislike, the experimental results show some effects of gender, professional background (design vs. nondesign), and age. Female observers were found to prefer colour pairs with high-lightness or lowchroma values more than their male counterparts. Observers with a design background liked low-chroma colour pairs or those containing colours of similar hue more than nondesign observers. Older observers liked colour pairs with high-lightness or high-chroma values more than young observers did. Based on the findings, a two-level theory of colour emotion is proposed, in which warm/cool, heavy/light, and active/passive are identified as the reactive-level responses and like/dislike the reflective-level response.Fil: Ou, Li Chen. University of Leeds; Reino UnidoFil: Luo, M. Ronnier. University of Leeds; Reino UnidoFil: Sun, Pei Li. National Taiwan University of Science and Technology; República de ChinaFil: Hu, Neng Chung. National Taiwan University of Science and Technology; República de ChinaFil: Chen, Hung Shing. National Taiwan University of Science and Technology; República de ChinaFil: Guan, Shing Sheng. National Taiwan University of Science and Technology; República de ChinaFil: Woodcock, Andrée. Coventry University; Reino UnidoFil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Huertas, Rafael. Universidad de Granada; EspañaFil: Treméau, Alain. Université Jean Monnet; FranciaFil: Billger, Monica. Chalmers University Of Technology; SueciaFil: Izadan, Hossein. Isfahan University of Technology; IránFil: Ritcher, Klaus. Bundesanstalt für Materialforschung und -prüfung; AlemaniaWiley2012-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/15881Ou, Li Chen; Luo, M. Ronnier; Sun, Pei Li; Hu, Neng Chung; Chen, Hung Shing; et al.; A cross-cultural comparison of colour emotion for two-colour combinations; Wiley; Color Research And Application; 37; 1; 2-2012; 23-430361-2317enginfo:eu-repo/semantics/altIdentifier/doi/10.1002/col.20648info:eu-repo/semantics/altIdentifier/url/http://onlinelibrary.wiley.com/doi/10.1002/col.20648/abstractinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-10T13:20:05Zoai:ri.conicet.gov.ar:11336/15881instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-10 13:20:06.06CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv A cross-cultural comparison of colour emotion for two-colour combinations
title A cross-cultural comparison of colour emotion for two-colour combinations
spellingShingle A cross-cultural comparison of colour emotion for two-colour combinations
Ou, Li Chen
Colour Emotion
Colour Preference
Cultural Difference
Design
title_short A cross-cultural comparison of colour emotion for two-colour combinations
title_full A cross-cultural comparison of colour emotion for two-colour combinations
title_fullStr A cross-cultural comparison of colour emotion for two-colour combinations
title_full_unstemmed A cross-cultural comparison of colour emotion for two-colour combinations
title_sort A cross-cultural comparison of colour emotion for two-colour combinations
dc.creator.none.fl_str_mv Ou, Li Chen
Luo, M. Ronnier
Sun, Pei Li
Hu, Neng Chung
Chen, Hung Shing
Guan, Shing Sheng
Woodcock, Andrée
Caivano, Jose Luis Ricardo
Huertas, Rafael
Treméau, Alain
Billger, Monica
Izadan, Hossein
Ritcher, Klaus
author Ou, Li Chen
author_facet Ou, Li Chen
Luo, M. Ronnier
Sun, Pei Li
Hu, Neng Chung
Chen, Hung Shing
Guan, Shing Sheng
Woodcock, Andrée
Caivano, Jose Luis Ricardo
Huertas, Rafael
Treméau, Alain
Billger, Monica
Izadan, Hossein
Ritcher, Klaus
author_role author
author2 Luo, M. Ronnier
Sun, Pei Li
Hu, Neng Chung
Chen, Hung Shing
Guan, Shing Sheng
Woodcock, Andrée
Caivano, Jose Luis Ricardo
Huertas, Rafael
Treméau, Alain
Billger, Monica
Izadan, Hossein
Ritcher, Klaus
author2_role author
author
author
author
author
author
author
author
author
author
author
author
dc.subject.none.fl_str_mv Colour Emotion
Colour Preference
Cultural Difference
Design
topic Colour Emotion
Colour Preference
Cultural Difference
Design
purl_subject.fl_str_mv https://purl.org/becyt/ford/5.1
https://purl.org/becyt/ford/5
dc.description.none.fl_txt_mv Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two-colour combinations using semantic scales warm/cool, heavy/ light, active/passive, and like/dislike. A total of 223 observers participated, each presented with 190 colour pairs as the stimuli, shown individually on a cathode ray tube display. The results show consistent responses across cultures only for warm/cool, heavy/light, and active/passive. The like/dislike scale, however, showed some differences between the observer groups, in particular between the Argentinian responses and those obtained from the other observers. Factor analysis reveals that the Argentinian observers preferred passive colour pairs to active ones more than the other observers. In addition to the cultural difference in like/dislike, the experimental results show some effects of gender, professional background (design vs. nondesign), and age. Female observers were found to prefer colour pairs with high-lightness or lowchroma values more than their male counterparts. Observers with a design background liked low-chroma colour pairs or those containing colours of similar hue more than nondesign observers. Older observers liked colour pairs with high-lightness or high-chroma values more than young observers did. Based on the findings, a two-level theory of colour emotion is proposed, in which warm/cool, heavy/light, and active/passive are identified as the reactive-level responses and like/dislike the reflective-level response.
Fil: Ou, Li Chen. University of Leeds; Reino Unido
Fil: Luo, M. Ronnier. University of Leeds; Reino Unido
Fil: Sun, Pei Li. National Taiwan University of Science and Technology; República de China
Fil: Hu, Neng Chung. National Taiwan University of Science and Technology; República de China
Fil: Chen, Hung Shing. National Taiwan University of Science and Technology; República de China
Fil: Guan, Shing Sheng. National Taiwan University of Science and Technology; República de China
Fil: Woodcock, Andrée. Coventry University; Reino Unido
Fil: Caivano, Jose Luis Ricardo. Universidad de Buenos Aires; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Fil: Huertas, Rafael. Universidad de Granada; España
Fil: Treméau, Alain. Université Jean Monnet; Francia
Fil: Billger, Monica. Chalmers University Of Technology; Suecia
Fil: Izadan, Hossein. Isfahan University of Technology; Irán
Fil: Ritcher, Klaus. Bundesanstalt für Materialforschung und -prüfung; Alemania
description Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two-colour combinations using semantic scales warm/cool, heavy/ light, active/passive, and like/dislike. A total of 223 observers participated, each presented with 190 colour pairs as the stimuli, shown individually on a cathode ray tube display. The results show consistent responses across cultures only for warm/cool, heavy/light, and active/passive. The like/dislike scale, however, showed some differences between the observer groups, in particular between the Argentinian responses and those obtained from the other observers. Factor analysis reveals that the Argentinian observers preferred passive colour pairs to active ones more than the other observers. In addition to the cultural difference in like/dislike, the experimental results show some effects of gender, professional background (design vs. nondesign), and age. Female observers were found to prefer colour pairs with high-lightness or lowchroma values more than their male counterparts. Observers with a design background liked low-chroma colour pairs or those containing colours of similar hue more than nondesign observers. Older observers liked colour pairs with high-lightness or high-chroma values more than young observers did. Based on the findings, a two-level theory of colour emotion is proposed, in which warm/cool, heavy/light, and active/passive are identified as the reactive-level responses and like/dislike the reflective-level response.
publishDate 2012
dc.date.none.fl_str_mv 2012-02
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/15881
Ou, Li Chen; Luo, M. Ronnier; Sun, Pei Li; Hu, Neng Chung; Chen, Hung Shing; et al.; A cross-cultural comparison of colour emotion for two-colour combinations; Wiley; Color Research And Application; 37; 1; 2-2012; 23-43
0361-2317
url http://hdl.handle.net/11336/15881
identifier_str_mv Ou, Li Chen; Luo, M. Ronnier; Sun, Pei Li; Hu, Neng Chung; Chen, Hung Shing; et al.; A cross-cultural comparison of colour emotion for two-colour combinations; Wiley; Color Research And Application; 37; 1; 2-2012; 23-43
0361-2317
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/doi/10.1002/col.20648
info:eu-repo/semantics/altIdentifier/url/http://onlinelibrary.wiley.com/doi/10.1002/col.20648/abstract
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Wiley
publisher.none.fl_str_mv Wiley
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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score 12.48226

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