Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina

Autores
Lacaze, María Victoria; Rodríguez, Elsa Mirta M.; Lupín, Beatriz
Año de publicación
2009
Idioma
inglés
Tipo de recurso
documento de conferencia
Estado
versión publicada
Descripción
In developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier", "tastier" and "free of harmful chemical substances". This paper aims to calculate Argentinean consumers' willingness-to-pay (WTP) for organic fresh chicken in the domestic market by applying the Contingent Valuation approach and with a view to providing some useful insights to promote organic chicken production and consumption. A binomial logit model was estimated with data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness-to-pay is explained by the consumption of organic products, health risks perceptions, production processes and regulation concerns and labels reading. WTP calculation reveals a mean value of 21.4%/kg and a median of 19%/kg. Even though both measures are below than the average price premium prevailing at the sampled stores (24.6%/kg), they are indicating that organic chicken is positively valued. In fact, it is provided with the nutritional and product origin information that consumers require and considered for them as a safer option than conventional chicken.
Fil: Lacaze, María Victoria. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: Rodríguez, Elsa Mirta M. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: Lupín, Beatriz. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fuente
27 Conference of the International Association of Agricultural Economists, Beijing [CHN], August 16-22, 2009.
Materia
Disposición a Pagar
Comportamiento del Consumidor
Percepción del Consumidor
Alimentos Orgánicos
Pollo
Riesgo
Método de Valoración Contingente
Nivel de accesibilidad
acceso abierto
Condiciones de uso
http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
Repositorio
Nülan (UNMDP-FCEyS)
Institución
Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
OAI Identificador
oai:nulan.mdp.edu.ar:815

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network_name_str Nülan (UNMDP-FCEyS)
spelling Risks perceptions and willingness-to-pay for organic fresh chicken in ArgentinaLacaze, María VictoriaRodríguez, Elsa Mirta M.Lupín, BeatrizDisposición a PagarComportamiento del ConsumidorPercepción del ConsumidorAlimentos OrgánicosPolloRiesgoMétodo de Valoración ContingenteIn developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier", "tastier" and "free of harmful chemical substances". This paper aims to calculate Argentinean consumers' willingness-to-pay (WTP) for organic fresh chicken in the domestic market by applying the Contingent Valuation approach and with a view to providing some useful insights to promote organic chicken production and consumption. A binomial logit model was estimated with data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness-to-pay is explained by the consumption of organic products, health risks perceptions, production processes and regulation concerns and labels reading. WTP calculation reveals a mean value of 21.4%/kg and a median of 19%/kg. Even though both measures are below than the average price premium prevailing at the sampled stores (24.6%/kg), they are indicating that organic chicken is positively valued. In fact, it is provided with the nutritional and product origin information that consumers require and considered for them as a safer option than conventional chicken.Fil: Lacaze, María Victoria. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.Fil: Rodríguez, Elsa Mirta M. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.Fil: Lupín, Beatriz. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.2009-08info:eu-repo/semantics/conferenceObjectinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_5794info:ar-repo/semantics/documentoDeConferenciaapplication/pdfhttps://nulan.mdp.edu.ar/id/eprint/815/https://nulan.mdp.edu.ar/id/eprint/815/1/01334.pdf 27 Conference of the International Association of Agricultural Economists, Beijing [CHN], August 16-22, 2009. reponame:Nülan (UNMDP-FCEyS)instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Socialesenghttp://purl.umn.edu/51016Argentinainfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/2.5/ar/2025-09-04T09:43:40Zoai:nulan.mdp.edu.ar:815instacron:UNMDP-FCEySInstitucionalhttp://nulan.mdp.edu.ar/Universidad públicaNo correspondehttp://nulan.mdp.edu.ar/cgi/oai2cendocu@mdp.edu.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:18452025-09-04 09:43:40.58Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Socialesfalse
dc.title.none.fl_str_mv Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
spellingShingle Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
Lacaze, María Victoria
Disposición a Pagar
Comportamiento del Consumidor
Percepción del Consumidor
Alimentos Orgánicos
Pollo
Riesgo
Método de Valoración Contingente
title_short Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_full Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_fullStr Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_full_unstemmed Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_sort Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
dc.creator.none.fl_str_mv Lacaze, María Victoria
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author Lacaze, María Victoria
author_facet Lacaze, María Victoria
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author_role author
author2 Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author2_role author
author
dc.subject.none.fl_str_mv Disposición a Pagar
Comportamiento del Consumidor
Percepción del Consumidor
Alimentos Orgánicos
Pollo
Riesgo
Método de Valoración Contingente
topic Disposición a Pagar
Comportamiento del Consumidor
Percepción del Consumidor
Alimentos Orgánicos
Pollo
Riesgo
Método de Valoración Contingente
dc.description.none.fl_txt_mv In developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier", "tastier" and "free of harmful chemical substances". This paper aims to calculate Argentinean consumers' willingness-to-pay (WTP) for organic fresh chicken in the domestic market by applying the Contingent Valuation approach and with a view to providing some useful insights to promote organic chicken production and consumption. A binomial logit model was estimated with data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness-to-pay is explained by the consumption of organic products, health risks perceptions, production processes and regulation concerns and labels reading. WTP calculation reveals a mean value of 21.4%/kg and a median of 19%/kg. Even though both measures are below than the average price premium prevailing at the sampled stores (24.6%/kg), they are indicating that organic chicken is positively valued. In fact, it is provided with the nutritional and product origin information that consumers require and considered for them as a safer option than conventional chicken.
Fil: Lacaze, María Victoria. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: Rodríguez, Elsa Mirta M. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: Lupín, Beatriz. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
description In developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier", "tastier" and "free of harmful chemical substances". This paper aims to calculate Argentinean consumers' willingness-to-pay (WTP) for organic fresh chicken in the domestic market by applying the Contingent Valuation approach and with a view to providing some useful insights to promote organic chicken production and consumption. A binomial logit model was estimated with data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness-to-pay is explained by the consumption of organic products, health risks perceptions, production processes and regulation concerns and labels reading. WTP calculation reveals a mean value of 21.4%/kg and a median of 19%/kg. Even though both measures are below than the average price premium prevailing at the sampled stores (24.6%/kg), they are indicating that organic chicken is positively valued. In fact, it is provided with the nutritional and product origin information that consumers require and considered for them as a safer option than conventional chicken.
publishDate 2009
dc.date.none.fl_str_mv 2009-08
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info:eu-repo/semantics/publishedVersion
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info:ar-repo/semantics/documentoDeConferencia
format conferenceObject
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dc.identifier.none.fl_str_mv https://nulan.mdp.edu.ar/id/eprint/815/
https://nulan.mdp.edu.ar/id/eprint/815/1/01334.pdf
url https://nulan.mdp.edu.ar/id/eprint/815/
https://nulan.mdp.edu.ar/id/eprint/815/1/01334.pdf
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://purl.umn.edu/51016
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/2.5/ar/
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Argentina
dc.source.none.fl_str_mv 27 Conference of the International Association of Agricultural Economists, Beijing [CHN], August 16-22, 2009.
reponame:Nülan (UNMDP-FCEyS)
instname:Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
reponame_str Nülan (UNMDP-FCEyS)
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instname_str Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
repository.name.fl_str_mv Nülan (UNMDP-FCEyS) - Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
repository.mail.fl_str_mv cendocu@mdp.edu.ar
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