Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
- Autores
- Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.
- Año de publicación
- 2015
- Idioma
- inglés
- Tipo de recurso
- artículo
- Estado
- versión publicada
- Descripción
- Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.
Fil: Galmarini, Mara Virginia. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina
Fil: Symoneaux, R. Lunam Université; Francia
Fil: Visalli, M.. Institut National de la Recherche Agronomique; Francia
Fil: Zamora, María Clara. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Fil: Schlich, P.. Institut National de la Recherche Agronomique; Francia - Materia
-
Consumers
In-Home Test
Internet
Preference
Dynamic - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
- Repositorio
- Institución
- Consejo Nacional de Investigaciones Científicas y Técnicas
- OAI Identificador
- oai:ri.conicet.gov.ar:11336/38311
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Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural settingGalmarini, Mara VirginiaSymoneaux, RVisalli, M.Zamora, María ClaraSchlich, P.ConsumersIn-Home TestInternetPreferenceDynamichttps://purl.org/becyt/ford/2.11https://purl.org/becyt/ford/2Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.Fil: Galmarini, Mara Virginia. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; ArgentinaFil: Symoneaux, R. Lunam Université; FranciaFil: Visalli, M.. Institut National de la Recherche Agronomique; FranciaFil: Zamora, María Clara. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Schlich, P.. Institut National de la Recherche Agronomique; FranciaElsevier2015-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/38311Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.; Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting; Elsevier; Food Quality and Preference; 40; Part B; 3-2015; 381-3860950-3293CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://www.sciencedirect.com/science/article/pii/S0950329314000044info:eu-repo/semantics/altIdentifier/doi/10.1016/j.foodqual.2014.01.00210.1016/j.foodqual.2014.01.002info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T09:52:19Zoai:ri.conicet.gov.ar:11336/38311instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 09:52:19.307CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse |
dc.title.none.fl_str_mv |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting |
title |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting |
spellingShingle |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting Galmarini, Mara Virginia Consumers In-Home Test Internet Preference Dynamic |
title_short |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting |
title_full |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting |
title_fullStr |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting |
title_full_unstemmed |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting |
title_sort |
Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting |
dc.creator.none.fl_str_mv |
Galmarini, Mara Virginia Symoneaux, R Visalli, M. Zamora, María Clara Schlich, P. |
author |
Galmarini, Mara Virginia |
author_facet |
Galmarini, Mara Virginia Symoneaux, R Visalli, M. Zamora, María Clara Schlich, P. |
author_role |
author |
author2 |
Symoneaux, R Visalli, M. Zamora, María Clara Schlich, P. |
author2_role |
author author author author |
dc.subject.none.fl_str_mv |
Consumers In-Home Test Internet Preference Dynamic |
topic |
Consumers In-Home Test Internet Preference Dynamic |
purl_subject.fl_str_mv |
https://purl.org/becyt/ford/2.11 https://purl.org/becyt/ford/2 |
dc.description.none.fl_txt_mv |
Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products. Fil: Galmarini, Mara Virginia. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina Fil: Symoneaux, R. Lunam Université; Francia Fil: Visalli, M.. Institut National de la Recherche Agronomique; Francia Fil: Zamora, María Clara. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina Fil: Schlich, P.. Institut National de la Recherche Agronomique; Francia |
description |
Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-03 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:ar-repo/semantics/articulo |
format |
article |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
http://hdl.handle.net/11336/38311 Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.; Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting; Elsevier; Food Quality and Preference; 40; Part B; 3-2015; 381-386 0950-3293 CONICET Digital CONICET |
url |
http://hdl.handle.net/11336/38311 |
identifier_str_mv |
Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.; Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting; Elsevier; Food Quality and Preference; 40; Part B; 3-2015; 381-386 0950-3293 CONICET Digital CONICET |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
info:eu-repo/semantics/altIdentifier/url/https://www.sciencedirect.com/science/article/pii/S0950329314000044 info:eu-repo/semantics/altIdentifier/doi/10.1016/j.foodqual.2014.01.00210.1016/j.foodqual.2014.01.002 |
dc.rights.none.fl_str_mv |
info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-sa/2.5/ar/ |
eu_rights_str_mv |
openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/ |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Elsevier |
publisher.none.fl_str_mv |
Elsevier |
dc.source.none.fl_str_mv |
reponame:CONICET Digital (CONICET) instname:Consejo Nacional de Investigaciones Científicas y Técnicas |
reponame_str |
CONICET Digital (CONICET) |
collection |
CONICET Digital (CONICET) |
instname_str |
Consejo Nacional de Investigaciones Científicas y Técnicas |
repository.name.fl_str_mv |
CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas |
repository.mail.fl_str_mv |
dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar |
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1844613605466570752 |
score |
13.070432 |