Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting

Autores
Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.
Año de publicación
2015
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.
Fil: Galmarini, Mara Virginia. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina
Fil: Symoneaux, R. Lunam Université; Francia
Fil: Visalli, M.. Institut National de la Recherche Agronomique; Francia
Fil: Zamora, María Clara. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Fil: Schlich, P.. Institut National de la Recherche Agronomique; Francia
Materia
Consumers
In-Home Test
Internet
Preference
Dynamic
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/38311

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spelling Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural settingGalmarini, Mara VirginiaSymoneaux, RVisalli, M.Zamora, María ClaraSchlich, P.ConsumersIn-Home TestInternetPreferenceDynamichttps://purl.org/becyt/ford/2.11https://purl.org/becyt/ford/2Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.Fil: Galmarini, Mara Virginia. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; ArgentinaFil: Symoneaux, R. Lunam Université; FranciaFil: Visalli, M.. Institut National de la Recherche Agronomique; FranciaFil: Zamora, María Clara. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Schlich, P.. Institut National de la Recherche Agronomique; FranciaElsevier2015-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/38311Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.; Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting; Elsevier; Food Quality and Preference; 40; Part B; 3-2015; 381-3860950-3293CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://www.sciencedirect.com/science/article/pii/S0950329314000044info:eu-repo/semantics/altIdentifier/doi/10.1016/j.foodqual.2014.01.00210.1016/j.foodqual.2014.01.002info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T09:52:19Zoai:ri.conicet.gov.ar:11336/38311instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 09:52:19.307CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
title Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
spellingShingle Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
Galmarini, Mara Virginia
Consumers
In-Home Test
Internet
Preference
Dynamic
title_short Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
title_full Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
title_fullStr Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
title_full_unstemmed Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
title_sort Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting
dc.creator.none.fl_str_mv Galmarini, Mara Virginia
Symoneaux, R
Visalli, M.
Zamora, María Clara
Schlich, P.
author Galmarini, Mara Virginia
author_facet Galmarini, Mara Virginia
Symoneaux, R
Visalli, M.
Zamora, María Clara
Schlich, P.
author_role author
author2 Symoneaux, R
Visalli, M.
Zamora, María Clara
Schlich, P.
author2_role author
author
author
author
dc.subject.none.fl_str_mv Consumers
In-Home Test
Internet
Preference
Dynamic
topic Consumers
In-Home Test
Internet
Preference
Dynamic
purl_subject.fl_str_mv https://purl.org/becyt/ford/2.11
https://purl.org/becyt/ford/2
dc.description.none.fl_txt_mv Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.
Fil: Galmarini, Mara Virginia. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina
Fil: Symoneaux, R. Lunam Université; Francia
Fil: Visalli, M.. Institut National de la Recherche Agronomique; Francia
Fil: Zamora, María Clara. Pontificia Universidad Católica Argentina "Santa María de los Buenos Aires"; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina
Fil: Schlich, P.. Institut National de la Recherche Agronomique; Francia
description Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 minutes of chewing. During this time, consumers were presented with a series of curious facts (?Did you know???) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 seconds during a period of 10 minutes while performing the same background task, having a maximum of 10 seconds to answer. Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 minutes. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.
publishDate 2015
dc.date.none.fl_str_mv 2015-03
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/38311
Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.; Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting; Elsevier; Food Quality and Preference; 40; Part B; 3-2015; 381-386
0950-3293
CONICET Digital
CONICET
url http://hdl.handle.net/11336/38311
identifier_str_mv Galmarini, Mara Virginia; Symoneaux, R; Visalli, M.; Zamora, María Clara; Schlich, P.; Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting; Elsevier; Food Quality and Preference; 40; Part B; 3-2015; 381-386
0950-3293
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/https://www.sciencedirect.com/science/article/pii/S0950329314000044
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.foodqual.2014.01.00210.1016/j.foodqual.2014.01.002
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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