Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina

Autores
Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; Lopez de Degani, Graciela; Arrossi, Silvina
Año de publicación
2022
Idioma
inglés
Tipo de recurso
artículo
Estado
versión publicada
Descripción
There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram.
Fil: Sánchez Antelo, Victoria Inés María. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Paolino, Melisa Delia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Frejdkes, Paula. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Correa, Silvina. Gobierno de la Provincia de Santa Fe. Ministerio de Salud; Argentina
Fil: Furia, Anabel. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina
Fil: Lopez de Degani, Graciela. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina
Fil: Arrossi, Silvina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
Materia
BREST CANCER
TEXT MESSAGES
SCREENING
ARGENTINA
Nivel de accesibilidad
acceso abierto
Condiciones de uso
https://creativecommons.org/licenses/by/2.5/ar/
Repositorio
CONICET Digital (CONICET)
Institución
Consejo Nacional de Investigaciones Científicas y Técnicas
OAI Identificador
oai:ri.conicet.gov.ar:11336/200703
Acceder
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network_acronym_str CONICETDig
repository_id_str 3498
network_name_str CONICET Digital (CONICET)
spelling Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in ArgentinaSánchez Antelo, Victoria Inés MaríaPaolino, Melisa DeliaFrejdkes, PaulaCorrea, SilvinaFuria, AnabelLopez de Degani, GracielaArrossi, SilvinaBREST CANCERTEXT MESSAGESSCREENINGARGENTINAhttps://purl.org/becyt/ford/3.3https://purl.org/becyt/ford/3There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram.Fil: Sánchez Antelo, Victoria Inés María. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; ArgentinaFil: Paolino, Melisa Delia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; ArgentinaFil: Frejdkes, Paula. Centro de Estudios de Estado y Sociedad; ArgentinaFil: Correa, Silvina. Gobierno de la Provincia de Santa Fe. Ministerio de Salud; ArgentinaFil: Furia, Anabel. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; ArgentinaFil: Lopez de Degani, Graciela. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; ArgentinaFil: Arrossi, Silvina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; ArgentinaAmerican Society of Clinical Oncology2022-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/200703Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; et al.; Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina; American Society of Clinical Oncology; JCO Global Oncology; 8; 5-2022; 26-262687-8941CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://ascopubs.org/doi/10.1200/GO.22.32000info:eu-repo/semantics/altIdentifier/doi/10.1200/GO.22.32000info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-10-22T11:08:26Zoai:ri.conicet.gov.ar:11336/200703instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-10-22 11:08:26.92CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse
dc.title.none.fl_str_mv Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
title Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
spellingShingle Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
Sánchez Antelo, Victoria Inés María
BREST CANCER
TEXT MESSAGES
SCREENING
ARGENTINA
title_short Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
title_full Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
title_fullStr Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
title_full_unstemmed Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
title_sort Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
dc.creator.none.fl_str_mv Sánchez Antelo, Victoria Inés María
Paolino, Melisa Delia
Frejdkes, Paula
Correa, Silvina
Furia, Anabel
Lopez de Degani, Graciela
Arrossi, Silvina
author Sánchez Antelo, Victoria Inés María
author_facet Sánchez Antelo, Victoria Inés María
Paolino, Melisa Delia
Frejdkes, Paula
Correa, Silvina
Furia, Anabel
Lopez de Degani, Graciela
Arrossi, Silvina
author_role author
author2 Paolino, Melisa Delia
Frejdkes, Paula
Correa, Silvina
Furia, Anabel
Lopez de Degani, Graciela
Arrossi, Silvina
author2_role author
author
author
author
author
author
dc.subject.none.fl_str_mv BREST CANCER
TEXT MESSAGES
SCREENING
ARGENTINA
topic BREST CANCER
TEXT MESSAGES
SCREENING
ARGENTINA
purl_subject.fl_str_mv https://purl.org/becyt/ford/3.3
https://purl.org/becyt/ford/3
dc.description.none.fl_txt_mv There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram.
Fil: Sánchez Antelo, Victoria Inés María. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Paolino, Melisa Delia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Frejdkes, Paula. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Correa, Silvina. Gobierno de la Provincia de Santa Fe. Ministerio de Salud; Argentina
Fil: Furia, Anabel. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina
Fil: Lopez de Degani, Graciela. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina
Fil: Arrossi, Silvina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
description There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram.
publishDate 2022
dc.date.none.fl_str_mv 2022-05
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/resource_type/c_6501
info:ar-repo/semantics/articulo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11336/200703
Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; et al.; Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina; American Society of Clinical Oncology; JCO Global Oncology; 8; 5-2022; 26-26
2687-8941
CONICET Digital
CONICET
url http://hdl.handle.net/11336/200703
identifier_str_mv Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; et al.; Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina; American Society of Clinical Oncology; JCO Global Oncology; 8; 5-2022; 26-26
2687-8941
CONICET Digital
CONICET
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/url/https://ascopubs.org/doi/10.1200/GO.22.32000
info:eu-repo/semantics/altIdentifier/doi/10.1200/GO.22.32000
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by/2.5/ar/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/2.5/ar/
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv American Society of Clinical Oncology
publisher.none.fl_str_mv American Society of Clinical Oncology
dc.source.none.fl_str_mv reponame:CONICET Digital (CONICET)
instname:Consejo Nacional de Investigaciones Científicas y Técnicas
reponame_str CONICET Digital (CONICET)
collection CONICET Digital (CONICET)
instname_str Consejo Nacional de Investigaciones Científicas y Técnicas
repository.name.fl_str_mv CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas
repository.mail.fl_str_mv dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar
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score 12.982451

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