Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina
- Autores
- Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; Lopez de Degani, Graciela; Arrossi, Silvina
- Año de publicación
- 2022
- Idioma
- inglés
- Tipo de recurso
- artículo
- Estado
- versión publicada
- Descripción
- There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram.
Fil: Sánchez Antelo, Victoria Inés María. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Paolino, Melisa Delia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Frejdkes, Paula. Centro de Estudios de Estado y Sociedad; Argentina
Fil: Correa, Silvina. Gobierno de la Provincia de Santa Fe. Ministerio de Salud; Argentina
Fil: Furia, Anabel. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina
Fil: Lopez de Degani, Graciela. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina
Fil: Arrossi, Silvina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina - Materia
-
BREST CANCER
TEXT MESSAGES
SCREENING
ARGENTINA - Nivel de accesibilidad
- acceso abierto
- Condiciones de uso
- https://creativecommons.org/licenses/by/2.5/ar/
- Repositorio
- Institución
- Consejo Nacional de Investigaciones Científicas y Técnicas
- OAI Identificador
- oai:ri.conicet.gov.ar:11336/200703
Ver los metadatos del registro completo
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Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in ArgentinaSánchez Antelo, Victoria Inés MaríaPaolino, Melisa DeliaFrejdkes, PaulaCorrea, SilvinaFuria, AnabelLopez de Degani, GracielaArrossi, SilvinaBREST CANCERTEXT MESSAGESSCREENINGARGENTINAhttps://purl.org/becyt/ford/3.3https://purl.org/becyt/ford/3There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram.Fil: Sánchez Antelo, Victoria Inés María. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; ArgentinaFil: Paolino, Melisa Delia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; ArgentinaFil: Frejdkes, Paula. Centro de Estudios de Estado y Sociedad; ArgentinaFil: Correa, Silvina. Gobierno de la Provincia de Santa Fe. Ministerio de Salud; ArgentinaFil: Furia, Anabel. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; ArgentinaFil: Lopez de Degani, Graciela. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; ArgentinaFil: Arrossi, Silvina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; ArgentinaAmerican Society of Clinical Oncology2022-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_6501info:ar-repo/semantics/articuloapplication/pdfapplication/pdfhttp://hdl.handle.net/11336/200703Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; et al.; Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina; American Society of Clinical Oncology; JCO Global Oncology; 8; 5-2022; 26-262687-8941CONICET DigitalCONICETenginfo:eu-repo/semantics/altIdentifier/url/https://ascopubs.org/doi/10.1200/GO.22.32000info:eu-repo/semantics/altIdentifier/doi/10.1200/GO.22.32000info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/2.5/ar/reponame:CONICET Digital (CONICET)instname:Consejo Nacional de Investigaciones Científicas y Técnicas2025-09-29T09:40:01Zoai:ri.conicet.gov.ar:11336/200703instacron:CONICETInstitucionalhttp://ri.conicet.gov.ar/Organismo científico-tecnológicoNo correspondehttp://ri.conicet.gov.ar/oai/requestdasensio@conicet.gov.ar; lcarlino@conicet.gov.arArgentinaNo correspondeNo correspondeNo correspondeopendoar:34982025-09-29 09:40:01.941CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicasfalse |
dc.title.none.fl_str_mv |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina |
title |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina |
spellingShingle |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina Sánchez Antelo, Victoria Inés María BREST CANCER TEXT MESSAGES SCREENING ARGENTINA |
title_short |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina |
title_full |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina |
title_fullStr |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina |
title_full_unstemmed |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina |
title_sort |
Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina |
dc.creator.none.fl_str_mv |
Sánchez Antelo, Victoria Inés María Paolino, Melisa Delia Frejdkes, Paula Correa, Silvina Furia, Anabel Lopez de Degani, Graciela Arrossi, Silvina |
author |
Sánchez Antelo, Victoria Inés María |
author_facet |
Sánchez Antelo, Victoria Inés María Paolino, Melisa Delia Frejdkes, Paula Correa, Silvina Furia, Anabel Lopez de Degani, Graciela Arrossi, Silvina |
author_role |
author |
author2 |
Paolino, Melisa Delia Frejdkes, Paula Correa, Silvina Furia, Anabel Lopez de Degani, Graciela Arrossi, Silvina |
author2_role |
author author author author author author |
dc.subject.none.fl_str_mv |
BREST CANCER TEXT MESSAGES SCREENING ARGENTINA |
topic |
BREST CANCER TEXT MESSAGES SCREENING ARGENTINA |
purl_subject.fl_str_mv |
https://purl.org/becyt/ford/3.3 https://purl.org/becyt/ford/3 |
dc.description.none.fl_txt_mv |
There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram. Fil: Sánchez Antelo, Victoria Inés María. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina Fil: Paolino, Melisa Delia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina Fil: Frejdkes, Paula. Centro de Estudios de Estado y Sociedad; Argentina Fil: Correa, Silvina. Gobierno de la Provincia de Santa Fe. Ministerio de Salud; Argentina Fil: Furia, Anabel. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina Fil: Lopez de Degani, Graciela. Gobierno de la Provincia de Santa Fe. Ministerio de Salud. Agencia de Control de Cancer; Argentina Fil: Arrossi, Silvina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Estudios de Estado y Sociedad; Argentina |
description |
There is a need for interventions to promote breast cancer screening among high-risk population. This formative research is part of a pragmatic randomized trial being conducted in Santa Fe, Argentina, in which we are evaluating whether SMS messages sent to women aged 50-69 increases breast cancer screening uptake. Here, we describe the formative results used to design the content of the SMS messages to be tested in the trial. We conducted four on-line focus groups with women aged 50+ (n = 14). Participatory techniques were used to debate the advantages and disadvantages of different options for the five structural elements -i.e., greeting, recipient, sender, message’s topic, and closing line-of the SMS message. We openly coded the discussions for agreements and preferences regarding the SMS message content. SMS messages as reminders to increase breast cancer screening were highly accepted. Women argued that the greeting line should provide clear information about the topic of the SMS message (eg, Health information). SMS messages should also include the woman’s name, because this inclusion would be an indicator that it was a personal SMS message. Most women considered that the sender of the SMS messages should be a health institution as this would legitimize the content. Regarding the topic of the message, women preferred an imperative tone and they mentioned that the SMS message should include information about how to get a mammogram (eg, “Women aged 50-69 should have a mammogram done every two years. Do you have an appointment? WhatsApp to …”). The closing line should encourage women to get a mammogram (eg, “Ask for your appointment now! It is important!”). Our findings have some implications for the design of mHealth interventions targeted at improving breast cancer screening. A personalized SMS could be a good way of inviting women, although its content must be carefully designed to provide clear information about how to get a mammogram. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05 |
dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:ar-repo/semantics/articulo |
format |
article |
status_str |
publishedVersion |
dc.identifier.none.fl_str_mv |
http://hdl.handle.net/11336/200703 Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; et al.; Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina; American Society of Clinical Oncology; JCO Global Oncology; 8; 5-2022; 26-26 2687-8941 CONICET Digital CONICET |
url |
http://hdl.handle.net/11336/200703 |
identifier_str_mv |
Sánchez Antelo, Victoria Inés María; Paolino, Melisa Delia; Frejdkes, Paula; Correa, Silvina; Furia, Anabel; et al.; Formative Research to Design SMS Messages to Increase Breast Cancer Screening Uptake in Argentina; American Society of Clinical Oncology; JCO Global Oncology; 8; 5-2022; 26-26 2687-8941 CONICET Digital CONICET |
dc.language.none.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
info:eu-repo/semantics/altIdentifier/url/https://ascopubs.org/doi/10.1200/GO.22.32000 info:eu-repo/semantics/altIdentifier/doi/10.1200/GO.22.32000 |
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info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/2.5/ar/ |
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openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/2.5/ar/ |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
American Society of Clinical Oncology |
publisher.none.fl_str_mv |
American Society of Clinical Oncology |
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Consejo Nacional de Investigaciones Científicas y Técnicas |
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CONICET Digital (CONICET) - Consejo Nacional de Investigaciones Científicas y Técnicas |
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dasensio@conicet.gov.ar; lcarlino@conicet.gov.ar |
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