Adopting knowledge discovery in databases for customer relationship management in egyptian public banks

Authors
Kok, Joost; Khedr, Ayman
Publication Year
2006
Language
English
Format
conference paper
Status
Published version
Description
We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector.
Applications in Artificial Intelligence - Knowledge Discovery
Red de Universidades con Carreras en Informática (RedUNCI)
Subject
Ciencias Informáticas
Conocimiento
banco
Frameworks
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
Access level
Open access
License
Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Argentina (CC BY-NC-SA 2.5)
Repository
SEDICI (UNLP)
Institution
Universidad Nacional de La Plata
OAI Identifier
oai:sedici.unlp.edu.ar:10915/24213