A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method

Authors
Rodríguez, Julieta A.; Rodríguez, Elsa Mirta M.; Lupín, Beatriz
Publication Year
2018
Language
English
Format
conference paper
Status
Versión aceptada para publicación
Description
Potatoes are an essential part of the Argentine diet. But little, if nothing, is known about optimum potato quality by the average consumer. A recent study on this topic (Rodríguez et al. 2015) has shown that very little is known about the wide variety of potatoes and a complete misunderstanding about the cooking benefits of other potato varieties. Bearing this in mind, a number of questions arise regarding our research: Would consumers in general, be willing to pay higher prices for a fresh potato variety posing less agrochemical content? How would the price of this alternative variety fluctuate if consumers are properly informed with respect to production processes, culinary traits and the environmental impact? Does how the product is packaged cause a visual impact on the general consumer and, therefore, change his bid? The aim of this research is to study how consumer valuates a differentiated potato, while possessing information about its culinary traits, low agrochemical content and new packaging presentation into the domestic market.
Fil: Rodríguez, Julieta A. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: Rodríguez, Elsa Mirta M. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Fil: Lupín, Beatriz. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina.
Source
10 World Potato Congress; XXVIII Congreso de la Asociación Latinoamericana de la Papa, Cusco [PER], May 27-31, 2018.
Subject
Comportamiento del Consumidor
Consumo de Alimentos
Disposición a Pagar
Papa
Access level
Open access
License
http://creativecommons.org/licenses/by-nc-nd/2.5/ar
Repository
Nülan (UNMDP-FCEyS)
Institution
Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales
OAI Identifier
oai:nulan.mdp.edu.ar:2904